PPC for Landscaping: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Landscaping business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Landscaping
- Target Landscaping audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Landscaping and how it can boost your business.
What's PPC for Landscaping?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Landscaping business by placing Landscaping PPC ads in search engines, social media or on websites. But how to develop effective Landscaping PPC ads? Here are the steps:
5 Step Process To Creating Landscaping PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Landscaping ad, which can maximize your advertising revenue.
2. Set a Budget for Your Landscaping PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Landscaping ads ROI.
3. Target Landscaping Audience
You can target Landscaping audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Landscaping PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Landscaping PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Landscaping Competitors
Learning competitors' PPC strategies can help you understand the Landscaping audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Landscaping Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Landscaping? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Landscaping on Google, and they are your future customers. To get these potential customers, you need to bid on Landscaping keywords in AdWords (Google's advertising system) to get your Landscaping PPC ads to show up prominently in the search results.
Here are some high-quality Landscaping keywords to help you start a successful Google PPC journey.
| Rank | Landscaping Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | Landscaping | 1.0M | 2.22 | 11 |
| 2 | cheap landscaping ideas | 4.4K | 0.39 | 100 |
| 3 | landscaping grass | 8.1K | 0.39 | 100 |
| 4 | natural landscaping | 18.1K | 2.84 | 4 |
| 5 | small garden landscaping | 4.4K | 0.53 | 74 |
| 6 | driveway landscaping | 4.4K | 1.74 | 31 |
| 7 | do it yourself landscaping | 260 | 0.57 | 100 |
| 8 | landscaping service near me | 12.1K | 5.89 | 55 |
| 9 | landscaping work | 2.4K | 3.24 | 28 |
| 10 | xeriscape landscaping | 1.3K | 1.95 | 11 |
See More Landscaping Keywords
Also, you can use tools such as AdTargeting to monitor the Landscaping keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Landscaping website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Landscaping - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Landscaping PPC ads. On Bing, you can bid on Landscaping keywords for a lower price.
Here are the search volume and CPC for some of the top Landscaping keywords.
| Rank | Landscaping Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | residential landscaping deeside | 0 | 0.00 | Low |
| 2 | easy low maintenance landscaping ideas | 43 | 0.00 | Low |
| 3 | landscaping companies ct | 10 | 0.00 | Low |
| 4 | front yard desert landscaping ideas | 57 | 0.00 | Low |
| 5 | m a landscaping | 17 | 0.00 | Low |
| 6 | commercial landscaping fleetwood | 0 | 0.00 | Low |
| 7 | best landscaping ideas front yards | 0 | 0.00 | Low |
| 8 | landscaping supplies | 1.6K | 0.07 | High |
| 9 | landscaping company nearby | 10 | 1.24 | High |
| 10 | pioneer landscaping materials | 1.0K | 0.02 | High |
See More Landscaping Keywords
With these top Landscaping keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Landscaping ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Landscaping audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Landscaping audience report to give us an insight into the Landscaping audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Landscaping | 39.4M | F:49.6% M:50.4% | 25-34:25% |
When you create Facebook PPC ads, researching other Landscaping Facebook pages can provide you with inspiration. Here are some popular Landscaping pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | LooHorst Landscaping | 168 | 46 | - |
| 2 | Peterson Landscaping | 131 | 42 | - |
| 3 | Tussey Landscaping | 4.2K | 34 | - |
| 4 | Hermes Landscaping | 2.0K | 33 | - |
| 5 | Evergreen Landscaping | 1.2K | 33 | - |
| 6 | CLC Landscaping | 790 | 25 | - |
| 7 | Zerby Landscaping | 239 | 25 | - |
| 8 | Timberline Landscaping | 10.1K | 18 | - |
| 9 | Rhine Landscaping | 411 | 18 | - |
| 10 | Creative Landscaping | 1.8K | 17 | USA |
Through AdTargeting, we can get rich information about these Landscaping pages.
For example, LooHorst Landscaping, it has got 168 likes and published 46 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Landscaping audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Landscaping - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Landscaping audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Landscaping audience through user interests.
PPC for Landscaping - tiktok
Here are some useful articles to help you market your Landscaping business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?