PPC for Lawyers - Essential Tips & Platforms to Increase Sales

PPC for Lawyers: Essential Tips & Platforms to Increase Sales

Lawyers keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Lawyers business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Lawyers
  • Target Lawyers audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Lawyers and how it can boost your business.

Table of Contents:

What's PPC for Lawyers?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Lawyers business by placing Lawyers PPC ads in search engines, social media or on websites. But how to develop effective Lawyers PPC ads? Here are the steps:

5 Step Process To Creating Lawyers PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Lawyers ad, which can maximize your advertising revenue.

2. Set a Budget for Your Lawyers PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Lawyers ads ROI.

3. Target Lawyers Audience

You can target Lawyers audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Lawyers PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Lawyers PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Lawyers Competitors

Learning competitors' PPC strategies can help you understand the Lawyers audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Lawyers Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Lawyers? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Lawyers on Google, and they are your future customers. To get these potential customers, you need to bid on Lawyers keywords in AdWords (Google's advertising system) to get your Lawyers PPC ads to show up prominently in the search results.

Here are some high-quality Lawyers keywords to help you start a successful Google PPC journey.

Rank Lawyers Keywords Search volume Cost Per Click Paid Difficulty

See More Lawyers Keywords

Also, you can use tools such as AdTargeting to monitor the Lawyers keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Lawyers website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Lawyers keywords research - Adtargeting

PPC for Lawyers - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Lawyers PPC ads. On Bing, you can bid on Lawyers keywords for a lower price.

Here are the search volume and CPC for some of the top Lawyers keywords.

Rank Lawyers Keywords Search volume Cost Per Click Paid Difficulty
1 lawyers firm law firm 10 0.00 Low
2 accident lawyers houston 31 0.00 Low
3 free child custody lawyers 108 0.00 Medium
4 lawyers who sue lawyers 42 0.11 High
5 free consultation immigration lawyers 13 0.00 High
6 attourneys lawyers 0 0.00 Low
7 lawyers legal aid 25 0.00 Medium
8 lawyers property 21 0.01 Medium
9 tax lawyers near me 6.6K 0.49 High
10 lawyers atty 0 0.00 Low

See More Lawyers Keywords

With these top Lawyers keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Lawyers ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Lawyers audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Lawyers audience report to give us an insight into the Lawyers audience.

Rank Interests Audience Gender Age
1 American Immigration Lawyers Association 83.1K F:55% M:45% 25-34:34%
2 The Young Lawyers 35.6K F:56% M:44% 25-34:43%
3 Lawyer 160.4M F:47.6% M:52.4% 25-34:30%

When you create Facebook PPC ads, researching other Lawyers Facebook pages can provide you with inspiration. Here are some popular Lawyers pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Share Lawyers 7.0K 413 CAN
2 Permian Lawyers 240 218 -
3 Withstand Lawyers 1.2K 148 AUS
4 Zaparas Lawyers 3.2K 54 -
5 Lawyers Financial 587 29 CAN
6 Shaddicks Lawyers 312 23 -
7 Carbone Lawyers 190 22 -
8 TQH Lawyers 7.7K 21 -
9 Polaris Lawyers 188 20 AUS
10 222Lawyers.com 384 18 -

Through AdTargeting, we can get rich information about these Lawyers pages.

For example, Share Lawyers, it has got 7.0K likes and published 413 ads in total, and its audience is most distributed in CAN. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Lawyers audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Lawyers keywords research - Adtargeting

PPC for Lawyers - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Lawyers audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Lawyers audience through user interests.

Lawyers keywords research - Adtargeting

PPC for Lawyers - tiktok

Here are some useful articles to help you market your Lawyers business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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