PPC for Locksmiths - Essential Tips & Platforms to Increase Sales

PPC for Locksmiths: Essential Tips & Platforms to Increase Sales

Locksmiths keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Locksmiths business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Locksmiths
  • Target Locksmiths audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Locksmiths and how it can boost your business.

Table of Contents:

What's PPC for Locksmiths?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Locksmiths business by placing Locksmiths PPC ads in search engines, social media or on websites. But how to develop effective Locksmiths PPC ads? Here are the steps:

5 Step Process To Creating Locksmiths PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Locksmiths ad, which can maximize your advertising revenue.

2. Set a Budget for Your Locksmiths PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Locksmiths ads ROI.

3. Target Locksmiths Audience

You can target Locksmiths audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Locksmiths PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Locksmiths PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Locksmiths Competitors

Learning competitors' PPC strategies can help you understand the Locksmiths audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Locksmiths Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Locksmiths? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Locksmiths on Google, and they are your future customers. To get these potential customers, you need to bid on Locksmiths keywords in AdWords (Google's advertising system) to get your Locksmiths PPC ads to show up prominently in the search results.

Here are some high-quality Locksmiths keywords to help you start a successful Google PPC journey.

Rank Locksmiths Keywords Search volume Cost Per Click Paid Difficulty

See More Locksmiths Keywords

Also, you can use tools such as AdTargeting to monitor the Locksmiths keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Locksmiths website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Locksmiths keywords research - Adtargeting

PPC for Locksmiths - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Locksmiths PPC ads. On Bing, you can bid on Locksmiths keywords for a lower price.

Here are the search volume and CPC for some of the top Locksmiths keywords.

Rank Locksmiths Keywords Search volume Cost Per Click Paid Difficulty
1 locksmiths automotive 27 0.00 Medium
2 locksmiths pittsburgh pa 13 0.00 Low
3 locksmiths sale 0 0.00 Low
4 locksmiths company service 0 0.00 Low
5 asi locksmiths 10 0.00 Low
6 locksmiths richmond 10 0.00 Low
7 locksmiths near me prices 10 0.00 Low
8 24 hour local locksmiths 10 0.00 Low
9 locksmiths calgary 16 0.00 Low
10 accurate locksmiths 12 0.00 Low

See More Locksmiths Keywords

With these top Locksmiths keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Locksmiths ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Locksmiths audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Locksmiths audience report to give us an insight into the Locksmiths audience.

Rank Interests Audience Gender Age

When you create Facebook PPC ads, researching other Locksmiths Facebook pages can provide you with inspiration. Here are some popular Locksmiths pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Birros Locksmiths 413 23 -
2 Aegis Locksmiths 769 76 -
3 Central Locksmiths 1.2K 17 -
4 Odom Locksmiths, Inc 716 22 -
5 Eyden Locksmiths Ltd 886 17 -
6 Safe-Guard Locksmiths 63 36 -
7 Central Coast Locksmiths 2 21 -
8 The Flying Locksmiths 89 19 -
9 Randburg Locksmiths 216 12 -
10 Chubb Locksmiths 279 8 -

Through AdTargeting, we can get rich information about these Locksmiths pages.

For example, Birros Locksmiths, it has got 413 likes and published 23 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Locksmiths audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Locksmiths keywords research - Adtargeting

PPC for Locksmiths - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Locksmiths audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Locksmiths audience through user interests.

Locksmiths keywords research - Adtargeting

PPC for Locksmiths - tiktok

Here are some useful articles to help you market your Locksmiths business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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