PPC for Locksmiths: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Locksmiths business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Locksmiths
- Target Locksmiths audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Locksmiths and how it can boost your business.
What's PPC for Locksmiths?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Locksmiths business by placing Locksmiths PPC ads in search engines, social media or on websites. But how to develop effective Locksmiths PPC ads? Here are the steps:
5 Step Process To Creating Locksmiths PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Locksmiths ad, which can maximize your advertising revenue.
2. Set a Budget for Your Locksmiths PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Locksmiths ads ROI.
3. Target Locksmiths Audience
You can target Locksmiths audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Locksmiths PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Locksmiths PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Locksmiths Competitors
Learning competitors' PPC strategies can help you understand the Locksmiths audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Locksmiths Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Locksmiths? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Locksmiths on Google, and they are your future customers. To get these potential customers, you need to bid on Locksmiths keywords in AdWords (Google's advertising system) to get your Locksmiths PPC ads to show up prominently in the search results.
Here are some high-quality Locksmiths keywords to help you start a successful Google PPC journey.
| Rank | Locksmiths Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|
See More Locksmiths Keywords
Also, you can use tools such as AdTargeting to monitor the Locksmiths keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Locksmiths website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Locksmiths - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Locksmiths PPC ads. On Bing, you can bid on Locksmiths keywords for a lower price.
Here are the search volume and CPC for some of the top Locksmiths keywords.
| Rank | Locksmiths Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | locksmiths automotive | 27 | 0.00 | Medium |
| 2 | locksmiths pittsburgh pa | 13 | 0.00 | Low |
| 3 | locksmiths sale | 0 | 0.00 | Low |
| 4 | locksmiths company service | 0 | 0.00 | Low |
| 5 | asi locksmiths | 10 | 0.00 | Low |
| 6 | locksmiths richmond | 10 | 0.00 | Low |
| 7 | locksmiths near me prices | 10 | 0.00 | Low |
| 8 | 24 hour local locksmiths | 10 | 0.00 | Low |
| 9 | locksmiths calgary | 16 | 0.00 | Low |
| 10 | accurate locksmiths | 12 | 0.00 | Low |
See More Locksmiths Keywords
With these top Locksmiths keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Locksmiths ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Locksmiths audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Locksmiths audience report to give us an insight into the Locksmiths audience.
| Rank | Interests | Audience | Gender | Age |
|---|
When you create Facebook PPC ads, researching other Locksmiths Facebook pages can provide you with inspiration. Here are some popular Locksmiths pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Birros Locksmiths | 413 | 23 | - |
| 2 | Aegis Locksmiths | 769 | 76 | - |
| 3 | Central Locksmiths | 1.2K | 17 | - |
| 4 | Odom Locksmiths, Inc | 716 | 22 | - |
| 5 | Eyden Locksmiths Ltd | 886 | 17 | - |
| 6 | Safe-Guard Locksmiths | 63 | 36 | - |
| 7 | Central Coast Locksmiths | 2 | 21 | - |
| 8 | The Flying Locksmiths | 89 | 19 | - |
| 9 | Randburg Locksmiths | 216 | 12 | - |
| 10 | Chubb Locksmiths | 279 | 8 | - |
Through AdTargeting, we can get rich information about these Locksmiths pages.
For example, Birros Locksmiths, it has got 413 likes and published 23 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Locksmiths audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Locksmiths - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Locksmiths audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Locksmiths audience through user interests.
PPC for Locksmiths - tiktok
Here are some useful articles to help you market your Locksmiths business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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