PPC for Lumber: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Lumber business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Lumber
- Target Lumber audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Lumber and how it can boost your business.
What's PPC for Lumber?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Lumber business by placing Lumber PPC ads in search engines, social media or on websites. But how to develop effective Lumber PPC ads? Here are the steps:
5 Step Process To Creating Lumber PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Lumber ad, which can maximize your advertising revenue.
2. Set a Budget for Your Lumber PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Lumber ads ROI.
3. Target Lumber Audience
You can target Lumber audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Lumber PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Lumber PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Lumber Competitors
Learning competitors' PPC strategies can help you understand the Lumber audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Lumber Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Lumber? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Lumber on Google, and they are your future customers. To get these potential customers, you need to bid on Lumber keywords in AdWords (Google's advertising system) to get your Lumber PPC ads to show up prominently in the search results.
Here are some high-quality Lumber keywords to help you start a successful Google PPC journey.
| Rank | Lumber Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | lumber | 201.0K | 0.65 | 28 |
| 2 | treated oak lumber | 30 | 0.86 | 100 |
| 3 | walnut lumber | 5.9K | 1.10 | 99 |
| 4 | wood planks lumber | 10 | 0.00 | 82 |
| 5 | ipe lumber | 880 | 2.51 | 100 |
| 6 | lumber prices | 356.5K | 0.79 | 6 |
| 7 | dimensional lumber | 7.2K | 1.11 | 68 |
| 8 | lumber co near me | 170 | 1.20 | 5 |
| 9 | four by four lumber | 10 | 0.43 | 65 |
| 10 | current hardwood lumber prices | 320 | 1.37 | 99 |
See More Lumber Keywords
Also, you can use tools such as AdTargeting to monitor the Lumber keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Lumber website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Lumber - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Lumber PPC ads. On Bing, you can bid on Lumber keywords for a lower price.
Here are the search volume and CPC for some of the top Lumber keywords.
| Rank | Lumber Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | lumber | 110.1K | 0.09 | High |
| 2 | framing lumber prices | 91 | 0.02 | High |
| 3 | salvaged lumber sale | 0 | 0.00 | Low |
| 4 | cheap discount lumber | 10 | 0.00 | Low |
| 5 | used lumber equipment sale | 0 | 0.00 | Low |
| 6 | treated lumber 2x6 | 17 | 0.00 | Low |
| 7 | menards treated lumber | 132 | 0.01 | High |
| 8 | walnut wood lumber | 83 | 0.04 | Medium |
| 9 | pa lumber companies | 10 | 0.00 | Low |
| 10 | lumber yards michigan | 18 | 0.00 | Low |
See More Lumber Keywords
With these top Lumber keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Lumber ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Lumber audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Lumber audience report to give us an insight into the Lumber audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Lumber | 44.0M | F:49.6% M:50.4% | 25-34:31% |
| 2 | Lumberjack | 5.3M | F:27.5% M:72.5% | 25-34:32% |
| 3 | Reclaimed lumber | 1.7M | F:64.6% M:35.4% | 35-44:27% |
| 4 | Lumber Liquidators | 144.6K | F:67% M:33% | 18-24:37 |
When you create Facebook PPC ads, researching other Lumber Facebook pages can provide you with inspiration. Here are some popular Lumber pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Lumber INC | 3 | 69 | - |
| 2 | GNH Lumber | 3.4K | 46 | - |
| 3 | Lumber Furniture | 77.8K | 43 | - |
| 4 | Russin Lumber | 321 | 33 | - |
| 5 | Holmes Lumber | 380 | 20 | - |
| 6 | Simonson Lumber | 386 | 19 | - |
| 7 | Carter Lumber | 132 | 18 | - |
| 8 | Koopman Lumber | 11.5K | 56 | - |
| 9 | Ward Lumber | 4.4K | 34 | - |
| 10 | MÄRK Lumber | 5.7K | 33 | - |
Through AdTargeting, we can get rich information about these Lumber pages.
For example, Lumber INC, it has got 3 likes and published 69 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Lumber audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Lumber - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Lumber audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Lumber audience through user interests.
PPC for Lumber - tiktok
Here are some useful articles to help you market your Lumber business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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