PPC for Lumber - Essential Tips & Platforms to Increase Sales

PPC for Lumber: Essential Tips & Platforms to Increase Sales

Lumber keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Lumber business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Lumber
  • Target Lumber audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Lumber and how it can boost your business.

Table of Contents:

What's PPC for Lumber?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Lumber business by placing Lumber PPC ads in search engines, social media or on websites. But how to develop effective Lumber PPC ads? Here are the steps:

5 Step Process To Creating Lumber PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Lumber ad, which can maximize your advertising revenue.

2. Set a Budget for Your Lumber PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Lumber ads ROI.

3. Target Lumber Audience

You can target Lumber audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Lumber PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Lumber PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Lumber Competitors

Learning competitors' PPC strategies can help you understand the Lumber audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Lumber Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Lumber? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Lumber on Google, and they are your future customers. To get these potential customers, you need to bid on Lumber keywords in AdWords (Google's advertising system) to get your Lumber PPC ads to show up prominently in the search results.

Here are some high-quality Lumber keywords to help you start a successful Google PPC journey.

Rank Lumber Keywords Search volume Cost Per Click Paid Difficulty
1 lumber 201.0K 0.65 28
2 treated oak lumber 30 0.86 100
3 walnut lumber 5.9K 1.10 99
4 wood planks lumber 10 0.00 82
5 ipe lumber 880 2.51 100
6 lumber prices 356.5K 0.79 6
7 dimensional lumber 7.2K 1.11 68
8 lumber co near me 170 1.20 5
9 four by four lumber 10 0.43 65
10 current hardwood lumber prices 320 1.37 99

See More Lumber Keywords

Also, you can use tools such as AdTargeting to monitor the Lumber keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Lumber website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Lumber keywords research - Adtargeting

PPC for Lumber - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Lumber PPC ads. On Bing, you can bid on Lumber keywords for a lower price.

Here are the search volume and CPC for some of the top Lumber keywords.

Rank Lumber Keywords Search volume Cost Per Click Paid Difficulty
1 lumber 110.1K 0.09 High
2 framing lumber prices 91 0.02 High
3 salvaged lumber sale 0 0.00 Low
4 cheap discount lumber 10 0.00 Low
5 used lumber equipment sale 0 0.00 Low
6 treated lumber 2x6 17 0.00 Low
7 menards treated lumber 132 0.01 High
8 walnut wood lumber 83 0.04 Medium
9 pa lumber companies 10 0.00 Low
10 lumber yards michigan 18 0.00 Low

See More Lumber Keywords

With these top Lumber keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Lumber ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Lumber audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Lumber audience report to give us an insight into the Lumber audience.

Rank Interests Audience Gender Age
1 Lumber 44.0M F:49.6% M:50.4% 25-34:31%
2 Lumberjack 5.3M F:27.5% M:72.5% 25-34:32%
3 Reclaimed lumber 1.7M F:64.6% M:35.4% 35-44:27%
4 Lumber Liquidators 144.6K F:67% M:33% 18-24:37

When you create Facebook PPC ads, researching other Lumber Facebook pages can provide you with inspiration. Here are some popular Lumber pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Lumber INC 3 69 -
2 GNH Lumber 3.4K 46 -
3 Lumber Furniture 77.8K 43 -
4 Russin Lumber 321 33 -
5 Holmes Lumber 380 20 -
6 Simonson Lumber 386 19 -
7 Carter Lumber 132 18 -
8 Koopman Lumber 11.5K 56 -
9 Ward Lumber 4.4K 34 -
10 MÄRK Lumber 5.7K 33 -

Through AdTargeting, we can get rich information about these Lumber pages.

For example, Lumber INC, it has got 3 likes and published 69 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Lumber audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Lumber keywords research - Adtargeting

PPC for Lumber - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Lumber audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Lumber audience through user interests.

Lumber keywords research - Adtargeting

PPC for Lumber - tiktok

Here are some useful articles to help you market your Lumber business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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