PPC for Luggage: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Luggage business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Luggage
- Target Luggage audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Luggage and how it can boost your business.
What's PPC for Luggage?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Luggage business by placing Luggage PPC ads in search engines, social media or on websites. But how to develop effective Luggage PPC ads? Here are the steps:
5 Step Process To Creating Luggage PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Luggage ad, which can maximize your advertising revenue.
2. Set a Budget for Your Luggage PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Luggage ads ROI.
3. Target Luggage Audience
You can target Luggage audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Luggage PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Luggage PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Luggage Competitors
Learning competitors' PPC strategies can help you understand the Luggage audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Luggage Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Luggage? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Luggage on Google, and they are your future customers. To get these potential customers, you need to bid on Luggage keywords in AdWords (Google's advertising system) to get your Luggage PPC ads to show up prominently in the search results.
Here are some high-quality Luggage keywords to help you start a successful Google PPC journey.
| Rank | Luggage Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | luggage | 774.0K | 1.55 | 100 |
| 2 | kids rolling luggage | 1.9K | 1.07 | 100 |
| 3 | black friday luggage deals | 3.6K | 1.39 | 51 |
| 4 | luggage sets on sale | 12.1K | 0.85 | 100 |
| 5 | amazonbasics hardside spinner luggage | 2.4K | 0.74 | 100 |
| 6 | hand luggage bags | 5.4K | 0.39 | 100 |
| 7 | chanel luggage | 1.9K | 1.38 | 100 |
| 8 | paravel luggage | 6.6K | 4.16 | 100 |
| 9 | luggage sale | 47.0K | 0.69 | 100 |
| 10 | samsonite hardside luggage | 1.6K | 1.19 | 100 |
See More Luggage Keywords
Also, you can use tools such as AdTargeting to monitor the Luggage keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Luggage website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Luggage - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Luggage PPC ads. On Bing, you can bid on Luggage keywords for a lower price.
Here are the search volume and CPC for some of the top Luggage keywords.
| Rank | Luggage Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | luggage | 149.0K | 0.08 | High |
| 2 | luggage sale travel | 0 | 0.00 | Low |
| 3 | small suitcase luggage | 14 | 0.00 | Low |
| 4 | suitcase and hand luggage set | 10 | 0.00 | Low |
| 5 | heys luggage clearance | 42 | 0.02 | Low |
| 6 | victoria secret luggage | 365 | 0.00 | Medium |
| 7 | lite weight travel luggage | 10 | 0.00 | Low |
| 8 | luggage retailer | 14 | 0.00 | Low |
| 9 | best luggage bags | 48 | 0.00 | Medium |
| 10 | luggage you can ride | 19 | 0.00 | Medium |
See More Luggage Keywords
With these top Luggage keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Luggage ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Luggage audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Luggage audience report to give us an insight into the Luggage audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Hand luggage | 2.2M | F:73.5% M:26.5% | 25-34:25% |
| 2 | Trunk (luggage) | 66.3K | F:85% M:15% | 25-34:38% |
| 3 | Antler Luggage | 50.6K | F:78% M:22% | 25-34:39% |
| 4 | Caggioni Travel Luggage | 19.2K | F:80% M:20% | 25-34:45% |
| 5 | Luggage lock | 5.6K | F:81% M:19% | 65+:49% |
| 6 | Globe-Trotter | 28.4K | F:46% M:54% | 25-34:35% |
When you create Facebook PPC ads, researching other Luggage Facebook pages can provide you with inspiration. Here are some popular Luggage pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Biaggi Luggage | 105.8K | 343 | USA |
| 2 | iFLY Luggage | 3.2K | 23 | - |
| 3 | SkyTrek Luggage | 1.1K | 15 | - |
| 4 | Tokyoto Luggage | 7.7K | 82 | - |
| 5 | Be Luggage | 170 | 61 | USA |
| 6 | ROAM Luggage | 11.5K | 33 | USA |
| 7 | Wolfman Luggage | 9.2K | 23 | - |
| 8 | Optimus Luggage | 719 | 15 | - |
| 9 | SteamLine Luggage | 12.0K | 155 | AUS |
| 10 | Global Luggage | 1.0K | 72 | - |
Through AdTargeting, we can get rich information about these Luggage pages.
For example, Biaggi Luggage, it has got 105.8K likes and published 343 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Luggage audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Luggage - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Luggage audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Luggage audience through user interests.
PPC for Luggage - tiktok
Here are some useful articles to help you market your Luggage business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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