PPC for Legal - Essential Tips & Platforms to Increase Sales

PPC for Legal: Essential Tips & Platforms to Increase Sales

Legal keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Legal business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Legal
  • Target Legal audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Legal and how it can boost your business.

Table of Contents:

What's PPC for Legal?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Legal business by placing Legal PPC ads in search engines, social media or on websites. But how to develop effective Legal PPC ads? Here are the steps:

5 Step Process To Creating Legal PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Legal ad, which can maximize your advertising revenue.

2. Set a Budget for Your Legal PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Legal ads ROI.

3. Target Legal Audience

You can target Legal audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Legal PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Legal PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Legal Competitors

Learning competitors' PPC strategies can help you understand the Legal audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Legal Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Legal? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Legal on Google, and they are your future customers. To get these potential customers, you need to bid on Legal keywords in AdWords (Google's advertising system) to get your Legal PPC ads to show up prominently in the search results.

Here are some high-quality Legal keywords to help you start a successful Google PPC journey.

Rank Legal Keywords Search volume Cost Per Click Paid Difficulty

See More Legal Keywords

Also, you can use tools such as AdTargeting to monitor the Legal keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Legal website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Legal keywords research - Adtargeting

PPC for Legal - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Legal PPC ads. On Bing, you can bid on Legal keywords for a lower price.

Here are the search volume and CPC for some of the top Legal keywords.

Rank Legal Keywords Search volume Cost Per Click Paid Difficulty
1 legallaw 22 0.00 Low
2 law office legal advice legal 0 0.00 Low
3 legal services group 10 0.00 Low
4 legal answears 0 0.00 Low
5 legal teems 10 0.00 Low
6 legal aid san antonio tx 22 0.04 Medium
7 sc free legal aid 10 0.00 Low
8 criminal law legal counsel 0 0.00 Low
9 legal search online 11 0.00 Low
10 legal law practice 10 0.00 Low

See More Legal Keywords

With these top Legal keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Legal ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Legal audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Legal audience report to give us an insight into the Legal audience.

Rank Interests Audience Gender Age
1 Legal drama 32.6M F:45.7% M:54.3% 25-34:41%
2 Legal education 3.5M F:38.7% M:61.3% 25-34:39%
3 Civil law (legal system) 1.4M F:44.3% M:55.7% 25-34:32%
4 Domingo Legal 959.2K F:54.9% M:45.1% 18-24:44%
5 Legal case 825.5K F:42.7% M:57.3% 25-34:40%
6 Legal thriller 718.0K F:65.3% M:34.7% 65+:35%
7 Legal & General 609.7K F:50% M:50% 55-64:23%
8 Legal separation 496.0K F:74.1% M:25.9% 35-44:29%
9 Legally Blonde (musical) 467.8K F:41.4% M:58.6% 55-64:21%
10 Legal process 437.5K F:33% M:67% 25-34:30%

When you create Facebook PPC ads, researching other Legal Facebook pages can provide you with inspiration. Here are some popular Legal pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 24/7 Legal 450 25 -
2 23 Legal 52 24 -
3 MW Legal Coach -asesoría legal- 38 29 MEX
4 Purple Legal 816 326 -
5 Coco Legal 11.0K 272 -
6 Hiper Legal 115.0K 109 BRA
7 Esporte Legal 8.9K 105 -
8 Shield Legal 2.0K 84 -
9 Lawclerk.Legal 903 80 USA
10 Doação Legal 2.3K 67 -

Through AdTargeting, we can get rich information about these Legal pages.

For example, 24/7 Legal, it has got 450 likes and published 25 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Legal audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Legal keywords research - Adtargeting

PPC for Legal - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Legal audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Legal audience through user interests.

Legal keywords research - Adtargeting

PPC for Legal - tiktok

Here are some useful articles to help you market your Legal business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

More Industries You May Be Interested In:

Loan Officers