PPC for Legal: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Legal business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Legal
- Target Legal audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Legal and how it can boost your business.
What's PPC for Legal?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Legal business by placing Legal PPC ads in search engines, social media or on websites. But how to develop effective Legal PPC ads? Here are the steps:
5 Step Process To Creating Legal PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Legal ad, which can maximize your advertising revenue.
2. Set a Budget for Your Legal PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Legal ads ROI.
3. Target Legal Audience
You can target Legal audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Legal PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Legal PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Legal Competitors
Learning competitors' PPC strategies can help you understand the Legal audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Legal Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Legal? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Legal on Google, and they are your future customers. To get these potential customers, you need to bid on Legal keywords in AdWords (Google's advertising system) to get your Legal PPC ads to show up prominently in the search results.
Here are some high-quality Legal keywords to help you start a successful Google PPC journey.
| Rank | Legal Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|
See More Legal Keywords
Also, you can use tools such as AdTargeting to monitor the Legal keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Legal website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Legal - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Legal PPC ads. On Bing, you can bid on Legal keywords for a lower price.
Here are the search volume and CPC for some of the top Legal keywords.
| Rank | Legal Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | legallaw | 22 | 0.00 | Low |
| 2 | law office legal advice legal | 0 | 0.00 | Low |
| 3 | legal services group | 10 | 0.00 | Low |
| 4 | legal answears | 0 | 0.00 | Low |
| 5 | legal teems | 10 | 0.00 | Low |
| 6 | legal aid san antonio tx | 22 | 0.04 | Medium |
| 7 | sc free legal aid | 10 | 0.00 | Low |
| 8 | criminal law legal counsel | 0 | 0.00 | Low |
| 9 | legal search online | 11 | 0.00 | Low |
| 10 | legal law practice | 10 | 0.00 | Low |
See More Legal Keywords
With these top Legal keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Legal ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Legal audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Legal audience report to give us an insight into the Legal audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Legal drama | 32.6M | F:45.7% M:54.3% | 25-34:41% |
| 2 | Legal education | 3.5M | F:38.7% M:61.3% | 25-34:39% |
| 3 | Civil law (legal system) | 1.4M | F:44.3% M:55.7% | 25-34:32% |
| 4 | Domingo Legal | 959.2K | F:54.9% M:45.1% | 18-24:44% |
| 5 | Legal case | 825.5K | F:42.7% M:57.3% | 25-34:40% |
| 6 | Legal thriller | 718.0K | F:65.3% M:34.7% | 65+:35% |
| 7 | Legal & General | 609.7K | F:50% M:50% | 55-64:23% |
| 8 | Legal separation | 496.0K | F:74.1% M:25.9% | 35-44:29% |
| 9 | Legally Blonde (musical) | 467.8K | F:41.4% M:58.6% | 55-64:21% |
| 10 | Legal process | 437.5K | F:33% M:67% | 25-34:30% |
When you create Facebook PPC ads, researching other Legal Facebook pages can provide you with inspiration. Here are some popular Legal pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | 24/7 Legal | 450 | 25 | - |
| 2 | 23 Legal | 52 | 24 | - |
| 3 | MW Legal Coach -asesoría legal- | 38 | 29 | MEX |
| 4 | Purple Legal | 816 | 326 | - |
| 5 | Coco Legal | 11.0K | 272 | - |
| 6 | Hiper Legal | 115.0K | 109 | BRA |
| 7 | Esporte Legal | 8.9K | 105 | - |
| 8 | Shield Legal | 2.0K | 84 | - |
| 9 | Lawclerk.Legal | 903 | 80 | USA |
| 10 | Doação Legal | 2.3K | 67 | - |
Through AdTargeting, we can get rich information about these Legal pages.
For example, 24/7 Legal, it has got 450 likes and published 25 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Legal audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Legal - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Legal audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Legal audience through user interests.
PPC for Legal - tiktok
Here are some useful articles to help you market your Legal business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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