PPC for Law Firms: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Law Firms business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Law Firms
- Target Law Firms audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Law Firms and how it can boost your business.
What's PPC for Law Firms?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Law Firms business by placing Law Firms PPC ads in search engines, social media or on websites. But how to develop effective Law Firms PPC ads? Here are the steps:
5 Step Process To Creating Law Firms PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Law Firms ad, which can maximize your advertising revenue.
2. Set a Budget for Your Law Firms PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Law Firms ads ROI.
3. Target Law Firms Audience
You can target Law Firms audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Law Firms PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Law Firms PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Law Firms Competitors
Learning competitors' PPC strategies can help you understand the Law Firms audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Law Firms Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Law Firms? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Law Firms on Google, and they are your future customers. To get these potential customers, you need to bid on Law Firms keywords in AdWords (Google's advertising system) to get your Law Firms PPC ads to show up prominently in the search results.
Here are some high-quality Law Firms keywords to help you start a successful Google PPC journey.
| Rank | Law Firms Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | law firms | 74.0K | 4.68 | 19 |
| 2 | best law firms | 3.6K | 4.96 | 9 |
| 3 | black owned law firms near me | 4.4K | 14.06 | 42 |
| 4 | ip law firms | 1.0K | 6.67 | 31 |
| 5 | vault law firms | 1.2K | 3.87 | 0 |
| 6 | top us law firms | 2.4K | 3.59 | 10 |
| 7 | international law firms | 2.4K | 2.08 | 14 |
| 8 | entertainment law firms | 590 | 5.08 | 23 |
| 9 | car accident law firms | 2.9K | 113.69 | 7 |
| 10 | family law firms near me | 880 | 14.98 | 46 |
See More Law Firms Keywords
Also, you can use tools such as AdTargeting to monitor the Law Firms keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Law Firms website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Law Firms - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Law Firms PPC ads. On Bing, you can bid on Law Firms keywords for a lower price.
Here are the search volume and CPC for some of the top Law Firms keywords.
| Rank | Law Firms Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | law firms | 7.2K | 0.02 | High |
| 2 | top law firms london | 0 | 0.00 | Low |
| 3 | 9 law firms | 0 | 0.00 | Low |
| 4 | law firms usa | 10 | 0.00 | Low |
| 5 | law firms companies | 10 | 0.00 | Low |
| 6 | best law firms uk | 0 | 0.00 | Low |
| 7 | law firms houston | 18 | 0.00 | Low |
| 8 | immigration law firms | 930 | 0.02 | High |
| 9 | list law firms new york | 10 | 0.00 | Low |
| 10 | bayfield law firms | 0 | 0.00 | Low |
See More Law Firms Keywords
With these top Law Firms keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Law Firms ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Law Firms audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Law Firms audience report to give us an insight into the Law Firms audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Law firm | 25.6M | F:48.7% M:51.3% | 25-34:27% |
| 2 | CanadaVisa.com - Campbell Cohen Canadian Immigration Law Firm | 2.5M | F:31.2% M:68.8% | 25-34:62% |
| 3 | Canadim- Canadian Immigration Law Firm | 387.6K | F:40.4% M:59.6% | 25-34:59% |
| 4 | Law practice management software | 57.3K | F:60% M:40% | 25-34:29% |
When you create Facebook PPC ads, researching other Law Firms Facebook pages can provide you with inspiration. Here are some popular Law Firms pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Foreclosure Law Firms | 2.5K | 42 | - |
| 2 | Employment Law Firms | 10.1K | 35 | - |
| 3 | 4LegalLeads.com: Leads for Law Firms & Selling Legal Plans | 3.8K | 56 | USA |
| 4 | Neighborhood Law Firms | 0 | 6 | - |
| 5 | Estate Planning Law Firms | 144 | 6 | - |
| 6 | Mamas Building Law Firms | 249 | 9 | - |
| 7 | The Unfair Advantage For Small Law Firms | 82 | 13 | - |
| 8 | Poynter Tucker, An Association of Law Firms | 655 | 3 | - |
| 9 | Chambers Associate - The Student's Guide to Law Firms | 672 | 2 | - |
Through AdTargeting, we can get rich information about these Law Firms pages.
For example, Foreclosure Law Firms, it has got 2.5K likes and published 42 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Law Firms audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Law Firms - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Law Firms audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Law Firms audience through user interests.
PPC for Law Firms - tiktok
Here are some useful articles to help you market your Law Firms business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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