PPC for Law Firms - Essential Tips & Platforms to Increase Sales

PPC for Law Firms: Essential Tips & Platforms to Increase Sales

Law Firms keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Law Firms business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Law Firms
  • Target Law Firms audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Law Firms and how it can boost your business.

Table of Contents:

What's PPC for Law Firms?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Law Firms business by placing Law Firms PPC ads in search engines, social media or on websites. But how to develop effective Law Firms PPC ads? Here are the steps:

5 Step Process To Creating Law Firms PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Law Firms ad, which can maximize your advertising revenue.

2. Set a Budget for Your Law Firms PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Law Firms ads ROI.

3. Target Law Firms Audience

You can target Law Firms audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Law Firms PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Law Firms PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Law Firms Competitors

Learning competitors' PPC strategies can help you understand the Law Firms audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Law Firms Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Law Firms? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Law Firms on Google, and they are your future customers. To get these potential customers, you need to bid on Law Firms keywords in AdWords (Google's advertising system) to get your Law Firms PPC ads to show up prominently in the search results.

Here are some high-quality Law Firms keywords to help you start a successful Google PPC journey.

Rank Law Firms Keywords Search volume Cost Per Click Paid Difficulty
1 law firms 74.0K 4.68 19
2 best law firms 3.6K 4.96 9
3 black owned law firms near me 4.4K 14.06 42
4 ip law firms 1.0K 6.67 31
5 vault law firms 1.2K 3.87 0
6 top us law firms 2.4K 3.59 10
7 international law firms 2.4K 2.08 14
8 entertainment law firms 590 5.08 23
9 car accident law firms 2.9K 113.69 7
10 family law firms near me 880 14.98 46

See More Law Firms Keywords

Also, you can use tools such as AdTargeting to monitor the Law Firms keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Law Firms website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Law Firms keywords research - Adtargeting

PPC for Law Firms - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Law Firms PPC ads. On Bing, you can bid on Law Firms keywords for a lower price.

Here are the search volume and CPC for some of the top Law Firms keywords.

Rank Law Firms Keywords Search volume Cost Per Click Paid Difficulty
1 law firms 7.2K 0.02 High
2 top law firms london 0 0.00 Low
3 9 law firms 0 0.00 Low
4 law firms usa 10 0.00 Low
5 law firms companies 10 0.00 Low
6 best law firms uk 0 0.00 Low
7 law firms houston 18 0.00 Low
8 immigration law firms 930 0.02 High
9 list law firms new york 10 0.00 Low
10 bayfield law firms 0 0.00 Low

See More Law Firms Keywords

With these top Law Firms keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Law Firms ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Law Firms audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Law Firms audience report to give us an insight into the Law Firms audience.

Rank Interests Audience Gender Age
1 Law firm 25.6M F:48.7% M:51.3% 25-34:27%
2 CanadaVisa.com - Campbell Cohen Canadian Immigration Law Firm 2.5M F:31.2% M:68.8% 25-34:62%
3 Canadim- Canadian Immigration Law Firm 387.6K F:40.4% M:59.6% 25-34:59%
4 Law practice management software 57.3K F:60% M:40% 25-34:29%

When you create Facebook PPC ads, researching other Law Firms Facebook pages can provide you with inspiration. Here are some popular Law Firms pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Foreclosure Law Firms 2.5K 42 -
2 Employment Law Firms 10.1K 35 -
3 4LegalLeads.com: Leads for Law Firms & Selling Legal Plans 3.8K 56 USA
4 Neighborhood Law Firms 0 6 -
5 Estate Planning Law Firms 144 6 -
6 Mamas Building Law Firms 249 9 -
7 The Unfair Advantage For Small Law Firms 82 13 -
8 Poynter Tucker, An Association of Law Firms 655 3 -
9 Chambers Associate - The Student's Guide to Law Firms 672 2 -

Through AdTargeting, we can get rich information about these Law Firms pages.

For example, Foreclosure Law Firms, it has got 2.5K likes and published 42 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Law Firms audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Law Firms keywords research - Adtargeting

PPC for Law Firms - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Law Firms audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Law Firms audience through user interests.

Law Firms keywords research - Adtargeting

PPC for Law Firms - tiktok

Here are some useful articles to help you market your Law Firms business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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