PPC for Law: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Law business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Law
- Target Law audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Law and how it can boost your business.
What's PPC for Law?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Law business by placing Law PPC ads in search engines, social media or on websites. But how to develop effective Law PPC ads? Here are the steps:
5 Step Process To Creating Law PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Law ad, which can maximize your advertising revenue.
2. Set a Budget for Your Law PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Law ads ROI.
3. Target Law Audience
You can target Law audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Law PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Law PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Law Competitors
Learning competitors' PPC strategies can help you understand the Law audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Law Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Law? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Law on Google, and they are your future customers. To get these potential customers, you need to bid on Law keywords in AdWords (Google's advertising system) to get your Law PPC ads to show up prominently in the search results.
Here are some high-quality Law keywords to help you start a successful Google PPC journey.
| Rank | Law Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | Law | 450.0K | 1.80 | 3 |
| 2 | weird laws | 12.1K | 0.18 | 1 |
| 3 | sedition law | 8.1K | 0.18 | 0 |
| 4 | pro bono lawyers | 27.1K | 4.09 | 40 |
| 5 | car accident lawyer | 135.0K | 225.00 | 35 |
| 6 | corporate law | 74.0K | 4.51 | 14 |
| 7 | above the law | 60.5K | 4.95 | 0 |
| 8 | live law hindi | 6.6K | 0.00 | 0 |
| 9 | limit laws | 18.1K | 3.03 | 0 |
| 10 | roman law | 8.1K | 1.92 | 2 |
See More Law Keywords
Also, you can use tools such as AdTargeting to monitor the Law keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Law website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Law - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Law PPC ads. On Bing, you can bid on Law keywords for a lower price.
Here are the search volume and CPC for some of the top Law keywords.
| Rank | Law Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | laws dc | 10 | 0.00 | Low |
| 2 | louisiana jury duty laws | 10 | 0.00 | Low |
| 3 | attorneys law california | 0 | 0.00 | Low |
| 4 | laws rules society | 0 | 0.00 | Low |
| 5 | principles copyright law | 0 | 0.00 | Low |
| 6 | lawyer referals | 14 | 0.00 | Low |
| 7 | free law order svu online | 0 | 0.00 | Low |
| 8 | law firm administrative law | 0 | 0.00 | Low |
| 9 | laws constitutional law | 0 | 0.00 | Low |
| 10 | abbreviation of lawyer | 10 | 0.00 | Low |
See More Law Keywords
With these top Law keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Law ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Law audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Law audience report to give us an insight into the Law audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Law | 561.6M | F:43.8% M:56.2% | 25-34:34% |
| 2 | Lawyer | 160.4M | F:47.6% M:52.4% | 25-34:30% |
| 3 | Law enforcement | 83.1M | F:33.1% M:66.9% | 25-34:35% |
| 4 | Martin Lawrence | 55.6M | F:45.4% M:54.6% | 25-34:33% |
| 5 | Lawn | 44.7M | F:47% M:53% | 25-34:24% |
| 6 | Estate (law) | 41.8M | F:50.4% M:49.6% | 25-34:33% |
| 7 | International law | 37.8M | F:34.2% M:65.8% | 25-34:35% |
| 8 | Common law | 31.9M | F:41.9% M:58.1% | 25-34:34% |
| 9 | Law of agency | 30.8M | F:50.1% M:49.9% | 25-34:35% |
| 10 | Lawsuit | 29.2M | F:47% M:53% | 25-34:24% |
When you create Facebook PPC ads, researching other Law Facebook pages can provide you with inspiration. Here are some popular Law pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Alisheva Law - Immigration Law Office | 2.0K | 22 | - |
| 2 | Daigle Law | 348 | 213 | - |
| 3 | Law Payne | 237.5K | 143 | - |
| 4 | RMA Law | 1.1K | 140 | - |
| 5 | Schlacter Law | 1.2K | 89 | - |
| 6 | NEIL LAW | 1.3K | 85 | USA |
| 7 | Landerholm Law | 582 | 78 | USA |
| 8 | Diamont Law | 559 | 57 | - |
| 9 | Colombo Law | 3.0K | 54 | - |
| 10 | TopDog Law | 824 | 48 | USA |
Through AdTargeting, we can get rich information about these Law pages.
For example, Alisheva Law - Immigration Law Office, it has got 2.0K likes and published 22 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Law audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Law - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Law audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Law audience through user interests.
PPC for Law - tiktok
Here are some useful articles to help you market your Law business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?