PPC for Jobs: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Jobs business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Jobs
- Target Jobs audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Jobs and how it can boost your business.
What's PPC for Jobs?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Jobs business by placing Jobs PPC ads in search engines, social media or on websites. But how to develop effective Jobs PPC ads? Here are the steps:
5 Step Process To Creating Jobs PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Jobs ad, which can maximize your advertising revenue.
2. Set a Budget for Your Jobs PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Jobs ads ROI.
3. Target Jobs Audience
You can target Jobs audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Jobs PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Jobs PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Jobs Competitors
Learning competitors' PPC strategies can help you understand the Jobs audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Jobs Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Jobs? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Jobs on Google, and they are your future customers. To get these potential customers, you need to bid on Jobs keywords in AdWords (Google's advertising system) to get your Jobs PPC ads to show up prominently in the search results.
Here are some high-quality Jobs keywords to help you start a successful Google PPC journey.
| Rank | Jobs Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | jobs | 25.6M | 0.65 | 29 |
| 2 | kormo jobs | 27.0K | 0.10 | 16 |
| 3 | weekend jobs near me | 41.4K | 1.22 | 44 |
| 4 | coca cola jobs | 41.7K | 0.53 | 17 |
| 5 | driving jobs near me | 69.3K | 2.18 | 57 |
| 6 | stay at home jobs | 37.7K | 1.13 | 55 |
| 7 | nike jobs | 34.0K | 0.53 | 5 |
| 8 | north east jobs | 60.2K | 0.31 | 7 |
| 9 | online jobs | 915.1K | 0.45 | 66 |
| 10 | devnetjobs | 58.7K | 0.33 | 5 |
See More Jobs Keywords
Also, you can use tools such as AdTargeting to monitor the Jobs keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Jobs website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Jobs - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Jobs PPC ads. On Bing, you can bid on Jobs keywords for a lower price.
Here are the search volume and CPC for some of the top Jobs keywords.
| Rank | Jobs Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | jobs warehouse jobs | 18 | 0.06 | Medium |
| 2 | hiring cleaning jobs | 10 | 0.00 | Low |
| 3 | fedex jobs job opportunities | 0 | 0.00 | Low |
| 4 | www usajobs getjob | 0 | 0.00 | Low |
| 5 | clearedjobs | 170 | 0.07 | Medium |
| 6 | local full time jobs | 2.9K | 0.05 | High |
| 7 | store jobs hiring | 10 | 0.00 | Medium |
| 8 | admin officer jobs | 24 | 0.00 | High |
| 9 | part time online jobs | 581 | 0.04 | High |
| 10 | company online jobs | 0 | 0.00 | Low |
See More Jobs Keywords
With these top Jobs keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Jobs ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Jobs audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Jobs audience report to give us an insight into the Jobs audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Steve Jobs | 48.5M | F:49.9% M:50.1% | 25-34:34% |
| 2 | Jobs in Dubai | 6.1M | F:25.9% M:74.1% | 25-34:56% |
| 3 | JobStreet.com | 4.3M | F:53.1% M:46.9% | 25-34:44% |
| 4 | AllJobs | 4.1M | F:28.1% M:71.9% | 25-34:44% |
| 5 | Government Jobs Alert | 2.4M | F:22.8% M:77.2% | 25-34:51% |
| 6 | Dirty Jobs with Mike Rowe | 638.7K | F:48.2% M:51.8% | 35-44:31% |
| 7 | InfoJobs | 393.8K | F:67.8% M:32.2% | 25-34:41% |
| 8 | 99jobs | 353.2K | F:55.3% M:44.7% | 25-34:58% |
| 9 | JobsDB Thailand | 345.4K | F:62.2% M:37.8% | 25-34:67% |
| 10 | USAJobs | 298.9K | F:24.9% M:75.1% | 25-34:41% |
When you create Facebook PPC ads, researching other Jobs Facebook pages can provide you with inspiration. Here are some popular Jobs pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | jobs24 | 12.2K | 183 | - |
| 2 | 10 Jobs | 3 | 133 | - |
| 3 | 99jobs | 558.6K | 131 | BRA |
| 4 | Jobs | 5.9K | 130 | - |
| 5 | Jobs | 118.4K | 120 | FRA |
| 6 | Jobs | 8.6K | 24 | - |
| 7 | Enrich Jobs | 87.2K | 666 | - |
| 8 | Jobs Techniek | 25 | 243 | - |
| 9 | Euro Jobs | 9.7K | 207 | ROM |
| 10 | PepsiCo JOBS | 261.4K | 186 | POL |
Through AdTargeting, we can get rich information about these Jobs pages.
For example, jobs24, it has got 12.2K likes and published 183 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Jobs audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Jobs - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Jobs audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Jobs audience through user interests.
PPC for Jobs - tiktok
Here are some useful articles to help you market your Jobs business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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