PPC for Jobs - Essential Tips & Platforms to Increase Sales

PPC for Jobs: Essential Tips & Platforms to Increase Sales

Jobs keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Jobs business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Jobs
  • Target Jobs audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Jobs and how it can boost your business.

Table of Contents:

What's PPC for Jobs?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Jobs business by placing Jobs PPC ads in search engines, social media or on websites. But how to develop effective Jobs PPC ads? Here are the steps:

5 Step Process To Creating Jobs PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Jobs ad, which can maximize your advertising revenue.

2. Set a Budget for Your Jobs PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Jobs ads ROI.

3. Target Jobs Audience

You can target Jobs audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Jobs PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Jobs PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Jobs Competitors

Learning competitors' PPC strategies can help you understand the Jobs audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Jobs Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Jobs? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Jobs on Google, and they are your future customers. To get these potential customers, you need to bid on Jobs keywords in AdWords (Google's advertising system) to get your Jobs PPC ads to show up prominently in the search results.

Here are some high-quality Jobs keywords to help you start a successful Google PPC journey.

Rank Jobs Keywords Search volume Cost Per Click Paid Difficulty
1 jobs 25.6M 0.65 29
2 kormo jobs 27.0K 0.10 16
3 weekend jobs near me 41.4K 1.22 44
4 coca cola jobs 41.7K 0.53 17
5 driving jobs near me 69.3K 2.18 57
6 stay at home jobs 37.7K 1.13 55
7 nike jobs 34.0K 0.53 5
8 north east jobs 60.2K 0.31 7
9 online jobs 915.1K 0.45 66
10 devnetjobs 58.7K 0.33 5

See More Jobs Keywords

Also, you can use tools such as AdTargeting to monitor the Jobs keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Jobs website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Jobs keywords research - Adtargeting

PPC for Jobs - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Jobs PPC ads. On Bing, you can bid on Jobs keywords for a lower price.

Here are the search volume and CPC for some of the top Jobs keywords.

Rank Jobs Keywords Search volume Cost Per Click Paid Difficulty
1 jobs warehouse jobs 18 0.06 Medium
2 hiring cleaning jobs 10 0.00 Low
3 fedex jobs job opportunities 0 0.00 Low
4 www usajobs getjob 0 0.00 Low
5 clearedjobs 170 0.07 Medium
6 local full time jobs 2.9K 0.05 High
7 store jobs hiring 10 0.00 Medium
8 admin officer jobs 24 0.00 High
9 part time online jobs 581 0.04 High
10 company online jobs 0 0.00 Low

See More Jobs Keywords

With these top Jobs keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Jobs ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Jobs audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Jobs audience report to give us an insight into the Jobs audience.

Rank Interests Audience Gender Age
1 Steve Jobs 48.5M F:49.9% M:50.1% 25-34:34%
2 Jobs in Dubai 6.1M F:25.9% M:74.1% 25-34:56%
3 JobStreet.com 4.3M F:53.1% M:46.9% 25-34:44%
4 AllJobs 4.1M F:28.1% M:71.9% 25-34:44%
5 Government Jobs Alert 2.4M F:22.8% M:77.2% 25-34:51%
6 Dirty Jobs with Mike Rowe 638.7K F:48.2% M:51.8% 35-44:31%
7 InfoJobs 393.8K F:67.8% M:32.2% 25-34:41%
8 99jobs 353.2K F:55.3% M:44.7% 25-34:58%
9 JobsDB Thailand 345.4K F:62.2% M:37.8% 25-34:67%
10 USAJobs 298.9K F:24.9% M:75.1% 25-34:41%

When you create Facebook PPC ads, researching other Jobs Facebook pages can provide you with inspiration. Here are some popular Jobs pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 jobs24 12.2K 183 -
2 10 Jobs 3 133 -
3 99jobs 558.6K 131 BRA
4 Jobs 5.9K 130 -
5 Jobs 118.4K 120 FRA
6 Jobs 8.6K 24 -
7 Enrich Jobs 87.2K 666 -
8 Jobs Techniek 25 243 -
9 Euro Jobs 9.7K 207 ROM
10 PepsiCo JOBS 261.4K 186 POL

Through AdTargeting, we can get rich information about these Jobs pages.

For example, jobs24, it has got 12.2K likes and published 183 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Jobs audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Jobs keywords research - Adtargeting

PPC for Jobs - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Jobs audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Jobs audience through user interests.

Jobs keywords research - Adtargeting

PPC for Jobs - tiktok

Here are some useful articles to help you market your Jobs business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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