PPC for Jewelry: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Jewelry business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Jewelry
- Target Jewelry audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Jewelry and how it can boost your business.
What's PPC for Jewelry?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Jewelry business by placing Jewelry PPC ads in search engines, social media or on websites. But how to develop effective Jewelry PPC ads? Here are the steps:
5 Step Process To Creating Jewelry PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Jewelry ad, which can maximize your advertising revenue.
2. Set a Budget for Your Jewelry PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Jewelry ads ROI.
3. Target Jewelry Audience
You can target Jewelry audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Jewelry PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Jewelry PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Jewelry Competitors
Learning competitors' PPC strategies can help you understand the Jewelry audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Jewelry Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Jewelry? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Jewelry on Google, and they are your future customers. To get these potential customers, you need to bid on Jewelry keywords in AdWords (Google's advertising system) to get your Jewelry PPC ads to show up prominently in the search results.
Here are some high-quality Jewelry keywords to help you start a successful Google PPC journey.
| Rank | Jewelry Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | Jewelry | 2.4M | 1.13 | 100 |
| 2 | body jewelry | 100.7K | 0.95 | 100 |
| 3 | crystal jewelry | 40.9K | 0.69 | 100 |
| 4 | hard jewelry | 69.7K | 1.20 | 87 |
| 5 | dior jewelry | 31.8K | 0.85 | 100 |
| 6 | etsy jewelry | 22.4K | 0.70 | 100 |
| 7 | jade jewelry | 22.7K | 0.95 | 100 |
| 8 | jeulia jewelry | 12.3K | 5.64 | 80 |
| 9 | chanel jewelry | 40.6K | 1.16 | 100 |
| 10 | mejuri jewelry | 36.8K | 1.35 | 100 |
See More Jewelry Keywords
Also, you can use tools such as AdTargeting to monitor the Jewelry keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Jewelry website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Jewelry - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Jewelry PPC ads. On Bing, you can bid on Jewelry keywords for a lower price.
Here are the search volume and CPC for some of the top Jewelry keywords.
| Rank | Jewelry Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | jewelry | 168.6K | 0.72 | High |
| 2 | personalized jewelry | 1.2K | 0.44 | High |
| 3 | coral jewelry | 442 | 0.20 | High |
| 4 | home shopping network jewelry | 22 | 0.00 | Low |
| 5 | fashion jewelry online | 32 | 2.24 | Medium |
| 6 | om jewelry | 33 | 0.00 | Medium |
| 7 | jewelry store near my location | 31 | 0.11 | Low |
| 8 | list of jewelry stores | 32 | 0.00 | Low |
| 9 | tj jewelry carbondale il | 0 | 0.00 | Low |
| 10 | unique jewelry | 389 | 0.67 | High |
See More Jewelry Keywords
With these top Jewelry keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Jewelry ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Jewelry audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Jewelry audience report to give us an insight into the Jewelry audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Jewelry | 848.8M | F:54.6% M:45.4% | 25-34:37% |
| 2 | Handmade jewelry | 38.1M | F:82.9% M:17.1% | 25-34:36% |
| 3 | Pandora (jewelry) | 33.4M | F:90.3% M:9.7% | 25-34:45% |
| 4 | Art jewelry | 29.9M | F:83.1% M:16.9% | 25-34:39% |
| 5 | Jewelry (band) | 27.7M | F:67.9% M:32.1% | 25-34:37% |
| 6 | Costume jewelry | 25.5M | F:78.9% M:21.1% | 25-34:37% |
| 7 | Jewelry design | 19.5M | F:85.7% M:14.3% | 25-34:43% |
| 8 | Grill (jewelry) | 4.2M | F:43.2% M:56.8% | 25-34:40% |
| 9 | I Love Jewelry | 1.6M | F:78.2% M:21.8% | 25-34:30% |
| 10 | Jewelry Television | 1.5M | F:47.4% M:52.6% | 25-34:32% |
When you create Facebook PPC ads, researching other Jewelry Facebook pages can provide you with inspiration. Here are some popular Jewelry pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Jewelry | 23 | 82 | - |
| 2 | 24 Jewelry | 8.5K | 124 | - |
| 3 | 7 Jewelry | 1.2K | 30 | - |
| 4 | 37Jewelry | 1.2K | 768 | USA |
| 5 | 696 Jewelry | 28.8K | 42 | POL |
| 6 | Gold Jewelry/ 2 Gram Jewelry | 931.7K | 106 | FRA |
| 7 | Just Jewelry - Personalized Jewelry | 2.1K | 24 | - |
| 8 | NIALAYA JEWELRY | 124.9K | 1594 | TTO |
| 9 | Swetelove Jewelry | 25.2K | 1387 | USA |
| 10 | Oberig jewelry | 11.6K | 1224 | - |
Through AdTargeting, we can get rich information about these Jewelry pages.
For example, Jewelry, it has got 23 likes and published 82 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Jewelry audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Jewelry - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Jewelry audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Jewelry audience through user interests.
PPC for Jewelry - tiktok
Here are some useful articles to help you market your Jewelry business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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