PPC for Jewelry - Essential Tips & Platforms to Increase Sales

PPC for Jewelry: Essential Tips & Platforms to Increase Sales

Jewelry keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Jewelry business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Jewelry
  • Target Jewelry audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Jewelry and how it can boost your business.

Table of Contents:

What's PPC for Jewelry?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Jewelry business by placing Jewelry PPC ads in search engines, social media or on websites. But how to develop effective Jewelry PPC ads? Here are the steps:

5 Step Process To Creating Jewelry PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Jewelry ad, which can maximize your advertising revenue.

2. Set a Budget for Your Jewelry PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Jewelry ads ROI.

3. Target Jewelry Audience

You can target Jewelry audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Jewelry PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Jewelry PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Jewelry Competitors

Learning competitors' PPC strategies can help you understand the Jewelry audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Jewelry Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Jewelry? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Jewelry on Google, and they are your future customers. To get these potential customers, you need to bid on Jewelry keywords in AdWords (Google's advertising system) to get your Jewelry PPC ads to show up prominently in the search results.

Here are some high-quality Jewelry keywords to help you start a successful Google PPC journey.

Rank Jewelry Keywords Search volume Cost Per Click Paid Difficulty
1 Jewelry 2.4M 1.13 100
2 body jewelry 100.7K 0.95 100
3 crystal jewelry 40.9K 0.69 100
4 hard jewelry 69.7K 1.20 87
5 dior jewelry 31.8K 0.85 100
6 etsy jewelry 22.4K 0.70 100
7 jade jewelry 22.7K 0.95 100
8 jeulia jewelry 12.3K 5.64 80
9 chanel jewelry 40.6K 1.16 100
10 mejuri jewelry 36.8K 1.35 100

See More Jewelry Keywords

Also, you can use tools such as AdTargeting to monitor the Jewelry keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Jewelry website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Jewelry keywords research - Adtargeting

PPC for Jewelry - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Jewelry PPC ads. On Bing, you can bid on Jewelry keywords for a lower price.

Here are the search volume and CPC for some of the top Jewelry keywords.

Rank Jewelry Keywords Search volume Cost Per Click Paid Difficulty
1 jewelry 168.6K 0.72 High
2 personalized jewelry 1.2K 0.44 High
3 coral jewelry 442 0.20 High
4 home shopping network jewelry 22 0.00 Low
5 fashion jewelry online 32 2.24 Medium
6 om jewelry 33 0.00 Medium
7 jewelry store near my location 31 0.11 Low
8 list of jewelry stores 32 0.00 Low
9 tj jewelry carbondale il 0 0.00 Low
10 unique jewelry 389 0.67 High

See More Jewelry Keywords

With these top Jewelry keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Jewelry ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Jewelry audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Jewelry audience report to give us an insight into the Jewelry audience.

Rank Interests Audience Gender Age
1 Jewelry 848.8M F:54.6% M:45.4% 25-34:37%
2 Handmade jewelry 38.1M F:82.9% M:17.1% 25-34:36%
3 Pandora (jewelry) 33.4M F:90.3% M:9.7% 25-34:45%
4 Art jewelry 29.9M F:83.1% M:16.9% 25-34:39%
5 Jewelry (band) 27.7M F:67.9% M:32.1% 25-34:37%
6 Costume jewelry 25.5M F:78.9% M:21.1% 25-34:37%
7 Jewelry design 19.5M F:85.7% M:14.3% 25-34:43%
8 Grill (jewelry) 4.2M F:43.2% M:56.8% 25-34:40%
9 I Love Jewelry 1.6M F:78.2% M:21.8% 25-34:30%
10 Jewelry Television 1.5M F:47.4% M:52.6% 25-34:32%

When you create Facebook PPC ads, researching other Jewelry Facebook pages can provide you with inspiration. Here are some popular Jewelry pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Jewelry 23 82 -
2 24 Jewelry 8.5K 124 -
3 7 Jewelry 1.2K 30 -
4 37Jewelry 1.2K 768 USA
5 696 Jewelry 28.8K 42 POL
6 Gold Jewelry/ 2 Gram Jewelry 931.7K 106 FRA
7 Just Jewelry - Personalized Jewelry 2.1K 24 -
9 Swetelove Jewelry 25.2K 1387 USA
10 Oberig jewelry 11.6K 1224 -

Through AdTargeting, we can get rich information about these Jewelry pages.

For example, Jewelry, it has got 23 likes and published 82 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Jewelry audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Jewelry keywords research - Adtargeting

PPC for Jewelry - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Jewelry audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Jewelry audience through user interests.

Jewelry keywords research - Adtargeting

PPC for Jewelry - tiktok

Here are some useful articles to help you market your Jewelry business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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