PPC for Jewelers - Essential Tips & Platforms to Increase Sales

PPC for Jewelers: Essential Tips & Platforms to Increase Sales

Jewelers keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Jewelers business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Jewelers
  • Target Jewelers audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Jewelers and how it can boost your business.

Table of Contents:

What's PPC for Jewelers?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Jewelers business by placing Jewelers PPC ads in search engines, social media or on websites. But how to develop effective Jewelers PPC ads? Here are the steps:

5 Step Process To Creating Jewelers PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Jewelers ad, which can maximize your advertising revenue.

2. Set a Budget for Your Jewelers PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Jewelers ads ROI.

3. Target Jewelers Audience

You can target Jewelers audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Jewelers PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Jewelers PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Jewelers Competitors

Learning competitors' PPC strategies can help you understand the Jewelers audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Jewelers Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Jewelers? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Jewelers on Google, and they are your future customers. To get these potential customers, you need to bid on Jewelers keywords in AdWords (Google's advertising system) to get your Jewelers PPC ads to show up prominently in the search results.

Here are some high-quality Jewelers keywords to help you start a successful Google PPC journey.

Rank Jewelers Keywords Search volume Cost Per Click Paid Difficulty

See More Jewelers Keywords

Also, you can use tools such as AdTargeting to monitor the Jewelers keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Jewelers website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Jewelers keywords research - Adtargeting

PPC for Jewelers - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Jewelers PPC ads. On Bing, you can bid on Jewelers keywords for a lower price.

Here are the search volume and CPC for some of the top Jewelers keywords.

Rank Jewelers Keywords Search volume Cost Per Click Paid Difficulty
1 fine diamond jewelers 10 0.00 Low
2 kay jewelers houston 16 0.00 Low
3 kay jewelers cross necklace 46 0.05 Medium
4 kay jewelers customer service 56 0.30 Low
5 kay jewelers engagement wedding rings 0 0.00 Low
6 kay jewelers wedding bands rings 0 0.00 Low
7 shaw jewelers 32 0.00 Low
8 kay jewelers everett 10 0.00 Low
9 nearest jewelers 26 0.00 Low
10 jared jewelers galleria jewelry 0 0.00 Low

See More Jewelers Keywords

With these top Jewelers keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Jewelers ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Jewelers audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Jewelers audience report to give us an insight into the Jewelers audience.

Rank Interests Audience Gender Age
1 Kay Jewelers 2.7M F:79.5% M:20.5% 25-34:30%
2 Reeds Jewelers 851.9K F:61.8% M:38.2% 25-34:30%
3 Fred Meyer Jewelers 77.4K F:88% M:12% 25-34:23%
4 Raymond Lee Jewelers 73.6K F:7% M:93% 55-64:63
5 James Allen Jewelers 48.0K F:59% M:41% 45-54:15
6 Gemstone 144.5M F:63.4% M:36.6% 4:65%
7 Cartier (jeweler) 49.3M F:65.1% M:34.9% 4:65%
8 Jewel (singer) 44.4M F:62.1% M:37.9% 4:65%
9 Dae Jang Geum 9.6M F:85% M:15% 4:65%
10 Tile-matching video game 6.4M F:69.5% M:30.5% 4:65%

When you create Facebook PPC ads, researching other Jewelers Facebook pages can provide you with inspiration. Here are some popular Jewelers pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Kay Jewelers 1.8M 411 USA
2 Reeds Jewelers 636.8K 165 -
3 Oahu Jewelers 6.1K 127 -
4 Schmitt Jewelers 27.3K 99 USA
5 NAGI Jewelers 2.4K 94 -
6 Lido Jewelers 99.7K 90 USA
7 Lavish Jewelers 54 82 -
8 Miro Jewelers 925 80 -
9 Pori Jewelers 3.7K 70 -
10 Prestigio Jewelers 2.8K 62 USA

Through AdTargeting, we can get rich information about these Jewelers pages.

For example, Kay Jewelers, it has got 1.8M likes and published 411 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Jewelers audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Jewelers keywords research - Adtargeting

PPC for Jewelers - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Jewelers audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Jewelers audience through user interests.

Jewelers keywords research - Adtargeting

PPC for Jewelers - tiktok

Here are some useful articles to help you market your Jewelers business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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