PPC for Janitors: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Janitors business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Janitors
- Target Janitors audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Janitors and how it can boost your business.
What's PPC for Janitors?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Janitors business by placing Janitors PPC ads in search engines, social media or on websites. But how to develop effective Janitors PPC ads? Here are the steps:
5 Step Process To Creating Janitors PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Janitors ad, which can maximize your advertising revenue.
2. Set a Budget for Your Janitors PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Janitors ads ROI.
3. Target Janitors Audience
You can target Janitors audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Janitors PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Janitors PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Janitors Competitors
Learning competitors' PPC strategies can help you understand the Janitors audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Janitors Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Janitors? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Janitors on Google, and they are your future customers. To get these potential customers, you need to bid on Janitors keywords in AdWords (Google's advertising system) to get your Janitors PPC ads to show up prominently in the search results.
Here are some high-quality Janitors keywords to help you start a successful Google PPC journey.
| Rank | Janitors Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|
See More Janitors Keywords
Also, you can use tools such as AdTargeting to monitor the Janitors keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Janitors website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Janitors - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Janitors PPC ads. On Bing, you can bid on Janitors keywords for a lower price.
Here are the search volume and CPC for some of the top Janitors keywords.
| Rank | Janitors Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | safety tips janitors | 0 | 0.00 | Low |
| 2 | space janitors season 2 | 0 | 0.00 | Low |
| 3 | justice janitors los | 0 | 0.00 | Low |
| 4 | apply janitors | 0 | 0.00 | Low |
| 5 | janitors supply greenville ms | 18 | 0.00 | Low |
| 6 | janitors world dallas texas | 0 | 0.00 | Low |
| 7 | office depot janitors dish detergent | 0 | 0.00 | Low |
| 8 | janitors supplies whol | 0 | 0.00 | Low |
| 9 | male janitors | 0 | 0.00 | Low |
| 10 | space janitors cast | 12 | 0.00 | Low |
See More Janitors Keywords
With these top Janitors keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Janitors ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Janitors audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Janitors audience report to give us an insight into the Janitors audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Janitor | 1.4M | F:49.2% M:50.8% | 25-34:35% |
When you create Facebook PPC ads, researching other Janitors Facebook pages can provide you with inspiration. Here are some popular Janitors pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Justice for Janitors | 4.3K | 72 | - |
| 2 | Janitors' Warehouse | 693 | 7 | CAN |
Through AdTargeting, we can get rich information about these Janitors pages.
For example, Justice for Janitors, it has got 4.3K likes and published 72 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Janitors audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Janitors - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Janitors audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Janitors audience through user interests.
PPC for Janitors - tiktok
Here are some useful articles to help you market your Janitors business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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