PPC for iPhone: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your iPhone business, its benefit includes but not limited to:
- Immediately generate a lot of leads for iPhone
- Target iPhone audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for iPhone and how it can boost your business.
What's PPC for iPhone?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your iPhone business by placing iPhone PPC ads in search engines, social media or on websites. But how to develop effective iPhone PPC ads? Here are the steps:
5 Step Process To Creating iPhone PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing iPhone ad, which can maximize your advertising revenue.
2. Set a Budget for Your iPhone PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your iPhone ads ROI.
3. Target iPhone Audience
You can target iPhone audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the iPhone PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your iPhone PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from iPhone Competitors
Learning competitors' PPC strategies can help you understand the iPhone audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost iPhone Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for iPhone? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for iPhone on Google, and they are your future customers. To get these potential customers, you need to bid on iPhone keywords in AdWords (Google's advertising system) to get your iPhone PPC ads to show up prominently in the search results.
Here are some high-quality iPhone keywords to help you start a successful Google PPC journey.
| Rank | iPhone Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | iphone | 103.8M | 1.02 | 100 |
| 2 | iphone 22 | 14.8K | 0.67 | 99 |
| 3 | iphone 2021 | 54.9K | 1.09 | 100 |
| 4 | apple iphone 6s | 90.5K | 0.40 | 100 |
| 5 | iphone xs gold | 74.0K | 0.53 | 99 |
| 6 | white iphone 11 | 18.1K | 1.05 | 100 |
| 7 | iphone x for sale | 12.1K | 1.18 | 100 |
| 8 | iphone 4 | 632.0K | 0.17 | 96 |
| 9 | iphone se 256gb | 14.8K | 0.47 | 100 |
| 10 | iphone se 128gb | 122.9K | 0.31 | 100 |
See More iPhone Keywords
Also, you can use tools such as AdTargeting to monitor the iPhone keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a iPhone website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for iPhone - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for iPhone PPC ads. On Bing, you can bid on iPhone keywords for a lower price.
Here are the search volume and CPC for some of the top iPhone keywords.
| Rank | iPhone Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | youre iphone | 0 | 0.00 | Low |
| 2 | new iphone coming out | 59 | 0.00 | Medium |
| 3 | real cheap iphones | 10 | 0.00 | Low |
| 4 | iphone price latest | 10 | 0.00 | Low |
| 5 | created iphone | 0 | 0.00 | Low |
| 6 | unlocked iphone 6 sale | 10 | 0.00 | Low |
| 7 | iphones used | 71 | 0.00 | Low |
| 8 | att iphone account | 10 | 0.00 | Low |
| 9 | apple new iphone 4 | 0 | 0.00 | Low |
| 10 | 4 iphone apple | 0 | 0.00 | Low |
See More iPhone Keywords
With these top iPhone keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place iPhone ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target iPhone audience based on interests, age, gender, geographic location, etc.
Here is Facebook's iPhone audience report to give us an insight into the iPhone audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | IPhone | 632.3M | F:41.8% M:58.2% | 25-34:37% |
| 2 | IPhone & Apple | 3.9M | F:50% M:50% | 18-24:52% |
| 3 | iPhone Lovers | 1.2M | F:7.6% M:92.4% | 25-34:51% |
| 4 | Apple iPhone Fans | 869.8K | F:9.2% M:90.8% | 25-34:47% |
| 5 | iPhone Store | 339.4K | F:96% M:4% | 65+:43 |
| 6 | iPhone 6s | 173.7K | F:45.7% M:54.3% | 4:65% |
| 7 | Mobile app | 782.8M | F:51% M:49% | 55-64:43 |
| 8 | App Store (iOS) | 174.4M | F:45.3% M:54.7% | 4:65% |
| 9 | Edge (video game) | 3.5M | F:47.3% M:52.7% | 4:65% |
When you create Facebook PPC ads, researching other iPhone Facebook pages can provide you with inspiration. Here are some popular iPhone pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | iPhone 031 | 133 | 48 | - |
| 2 | Tentang iPhone | 102 | 51 | - |
| 3 | iPhone Wave | 2.6K | 49 | ARG |
| 4 | iPhone Store | 9.1K | 41 | PRY |
| 5 | Senor iPhone | 1.9K | 41 | USA |
| 6 | My IPhone. | 436.1K | 39 | ARE |
| 7 | iPhone Belém | 1.9K | 35 | BRA |
| 8 | Iphone Center | 357 | 35 | - |
| 9 | Tu iPhone | 93.5K | 32 | CHL |
| 10 | IPhone Tốt | 38.7K | 31 | - |
Through AdTargeting, we can get rich information about these iPhone pages.
For example, iPhone 031, it has got 133 likes and published 48 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the iPhone audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for iPhone - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of iPhone audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target iPhone audience through user interests.
PPC for iPhone - tiktok
Here are some useful articles to help you market your iPhone business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?