PPC for iPhone - Essential Tips & Platforms to Increase Sales

PPC for iPhone: Essential Tips & Platforms to Increase Sales

iPhone keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your iPhone business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for iPhone
  • Target iPhone audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for iPhone and how it can boost your business.

Table of Contents:

What's PPC for iPhone?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your iPhone business by placing iPhone PPC ads in search engines, social media or on websites. But how to develop effective iPhone PPC ads? Here are the steps:

5 Step Process To Creating iPhone PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing iPhone ad, which can maximize your advertising revenue.

2. Set a Budget for Your iPhone PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your iPhone ads ROI.

3. Target iPhone Audience

You can target iPhone audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the iPhone PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your iPhone PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from iPhone Competitors

Learning competitors' PPC strategies can help you understand the iPhone audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost iPhone Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for iPhone? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for iPhone on Google, and they are your future customers. To get these potential customers, you need to bid on iPhone keywords in AdWords (Google's advertising system) to get your iPhone PPC ads to show up prominently in the search results.

Here are some high-quality iPhone keywords to help you start a successful Google PPC journey.

Rank iPhone Keywords Search volume Cost Per Click Paid Difficulty
1 iphone 103.8M 1.02 100
2 iphone 22 14.8K 0.67 99
3 iphone 2021 54.9K 1.09 100
4 apple iphone 6s 90.5K 0.40 100
5 iphone xs gold 74.0K 0.53 99
6 white iphone 11 18.1K 1.05 100
7 iphone x for sale 12.1K 1.18 100
8 iphone 4 632.0K 0.17 96
9 iphone se 256gb 14.8K 0.47 100
10 iphone se 128gb 122.9K 0.31 100

See More iPhone Keywords

Also, you can use tools such as AdTargeting to monitor the iPhone keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a iPhone website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

iPhone keywords research - Adtargeting

PPC for iPhone - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for iPhone PPC ads. On Bing, you can bid on iPhone keywords for a lower price.

Here are the search volume and CPC for some of the top iPhone keywords.

Rank iPhone Keywords Search volume Cost Per Click Paid Difficulty
1 youre iphone 0 0.00 Low
2 new iphone coming out 59 0.00 Medium
3 real cheap iphones 10 0.00 Low
4 iphone price latest 10 0.00 Low
5 created iphone 0 0.00 Low
6 unlocked iphone 6 sale 10 0.00 Low
7 iphones used 71 0.00 Low
8 att iphone account 10 0.00 Low
9 apple new iphone 4 0 0.00 Low
10 4 iphone apple 0 0.00 Low

See More iPhone Keywords

With these top iPhone keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place iPhone ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target iPhone audience based on interests, age, gender, geographic location, etc.

Here is Facebook's iPhone audience report to give us an insight into the iPhone audience.

Rank Interests Audience Gender Age
1 IPhone 632.3M F:41.8% M:58.2% 25-34:37%
2 IPhone & Apple 3.9M F:50% M:50% 18-24:52%
3 iPhone Lovers 1.2M F:7.6% M:92.4% 25-34:51%
4 Apple iPhone Fans 869.8K F:9.2% M:90.8% 25-34:47%
5 iPhone Store 339.4K F:96% M:4% 65+:43
6 iPhone 6s 173.7K F:45.7% M:54.3% 4:65%
7 Mobile app 782.8M F:51% M:49% 55-64:43
8 App Store (iOS) 174.4M F:45.3% M:54.7% 4:65%
9 Edge (video game) 3.5M F:47.3% M:52.7% 4:65%

When you create Facebook PPC ads, researching other iPhone Facebook pages can provide you with inspiration. Here are some popular iPhone pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 iPhone 031 133 48 -
2 Tentang iPhone 102 51 -
3 iPhone Wave 2.6K 49 ARG
4 iPhone Store 9.1K 41 PRY
5 Senor iPhone 1.9K 41 USA
6 My IPhone. 436.1K 39 ARE
7 iPhone Belém 1.9K 35 BRA
8 Iphone Center 357 35 -
9 Tu iPhone 93.5K 32 CHL
10 IPhone Tốt 38.7K 31 -

Through AdTargeting, we can get rich information about these iPhone pages.

For example, iPhone 031, it has got 133 likes and published 48 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the iPhone audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

iPhone keywords research - Adtargeting

PPC for iPhone - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of iPhone audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target iPhone audience through user interests.

iPhone keywords research - Adtargeting

PPC for iPhone - tiktok

Here are some useful articles to help you market your iPhone business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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