PPC for Internet Security: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Internet Security business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Internet Security
- Target Internet Security audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Internet Security and how it can boost your business.
What's PPC for Internet Security?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Internet Security business by placing Internet Security PPC ads in search engines, social media or on websites. But how to develop effective Internet Security PPC ads? Here are the steps:
5 Step Process To Creating Internet Security PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Internet Security ad, which can maximize your advertising revenue.
2. Set a Budget for Your Internet Security PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Internet Security ads ROI.
3. Target Internet Security Audience
You can target Internet Security audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Internet Security PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Internet Security PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Internet Security Competitors
Learning competitors' PPC strategies can help you understand the Internet Security audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Internet Security Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Internet Security? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Internet Security on Google, and they are your future customers. To get these potential customers, you need to bid on Internet Security keywords in AdWords (Google's advertising system) to get your Internet Security PPC ads to show up prominently in the search results.
Here are some high-quality Internet Security keywords to help you start a successful Google PPC journey.
| Rank | Internet Security Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | internet security | 33.1K | 4.65 | 100 |
| 2 | trend internet security | 390 | 2.83 | 100 |
| 3 | comodo internet security pro | 480 | 2.67 | 10 |
| 4 | emsisoft internet security | 110 | 1.64 | 10 |
| 5 | norton internet security 2019 | 480 | 1.92 | 96 |
| 6 | trend micro internet security | 12.1K | 2.03 | 100 |
| 7 | max internet security | 140 | 0.66 | 5 |
| 8 | escan internet security | 1.6K | 0.14 | 75 |
| 9 | antivirus kaspersky internet security 2019 | 40 | 0.00 | 86 |
| 10 | bitdefender internet security 2018 | 140 | 1.99 | 63 |
See More Internet Security Keywords
Also, you can use tools such as AdTargeting to monitor the Internet Security keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Internet Security website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Internet Security - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Internet Security PPC ads. On Bing, you can bid on Internet Security keywords for a lower price.
Here are the search volume and CPC for some of the top Internet Security keywords.
| Rank | Internet Security Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | best internet security | 1.6K | 0.15 | High |
| 2 | internet security monitoring | 29 | 0.00 | Low |
| 3 | avg internet security 9 0 download | 0 | 0.00 | Low |
| 4 | compare internet security products | 12 | 0.00 | Low |
| 5 | norton internet security installation | 10 | 0.00 | Low |
| 6 | avg internet security free trial | 11 | 0.00 | Low |
| 7 | internet security norton | 13 | 0.00 | Medium |
| 8 | norton internet security vs antivirus | 10 | 0.00 | Low |
| 9 | internet security guard | 10 | 0.00 | Medium |
| 10 | internet securityantivirus | 0 | 0.00 | Low |
See More Internet Security Keywords
With these top Internet Security keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Internet Security ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Internet Security audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Internet Security audience report to give us an insight into the Internet Security audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Internet security | 3.1M | F:26.6% M:73.4% | 25-34:32% |
| 2 | Kaspersky Internet Security | 491.1K | F:17.1% M:82.9% | 25-34:33% |
| 3 | Trend Micro Internet Security | 196.8K | F:29% M:71% | 25-34:37% |
| 4 | Comodo Internet Security | 2.1K | F:9% M:91% | 55-64:45% |
| 5 | Norton Internet Security | 1.8K | F:11% M:89% | 18-24:63% |
| 6 | Firewalls and Internet Security | 990 | F:58% M:42% | 18-24:7 |
| 7 | IBM Internet Security Systems | 170 | F:90% M:10% | 55-64:17 |
| 8 | BullGuard | 14.7K | F:37% M:63% | 4:65% |
| 9 | Browser security | 2.7K | F:19% M:81% | 4:65% |
When you create Facebook PPC ads, researching other Internet Security Facebook pages can provide you with inspiration. Here are some popular Internet Security pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Total Defense Internet Security | 4.5K | 45 | - |
| 2 | Star Connection TV, Internet & Security | 346 | 54 | - |
| 3 | Internet Security | 328 | 1 | - |
| 4 | BullGuard Internet Security | 6.1K | 1 | - |
| 5 | Swiss Internet Security Alliance | 370 | 10 | - |
| 6 | Licencias Nod32 - Internet security 2020 | 51 | 1 | - |
Through AdTargeting, we can get rich information about these Internet Security pages.
For example, Total Defense Internet Security, it has got 4.5K likes and published 45 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Internet Security audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Internet Security - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Internet Security audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Internet Security audience through user interests.
PPC for Internet Security - tiktok
Here are some useful articles to help you market your Internet Security business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?