PPC for Internet Security - Essential Tips & Platforms to Increase Sales

PPC for Internet Security: Essential Tips & Platforms to Increase Sales

Internet Security keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Internet Security business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Internet Security
  • Target Internet Security audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Internet Security and how it can boost your business.

Table of Contents:

What's PPC for Internet Security?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Internet Security business by placing Internet Security PPC ads in search engines, social media or on websites. But how to develop effective Internet Security PPC ads? Here are the steps:

5 Step Process To Creating Internet Security PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Internet Security ad, which can maximize your advertising revenue.

2. Set a Budget for Your Internet Security PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Internet Security ads ROI.

3. Target Internet Security Audience

You can target Internet Security audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Internet Security PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Internet Security PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Internet Security Competitors

Learning competitors' PPC strategies can help you understand the Internet Security audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Internet Security Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Internet Security? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Internet Security on Google, and they are your future customers. To get these potential customers, you need to bid on Internet Security keywords in AdWords (Google's advertising system) to get your Internet Security PPC ads to show up prominently in the search results.

Here are some high-quality Internet Security keywords to help you start a successful Google PPC journey.

Rank Internet Security Keywords Search volume Cost Per Click Paid Difficulty
1 internet security 33.1K 4.65 100
2 trend internet security 390 2.83 100
3 comodo internet security pro 480 2.67 10
4 emsisoft internet security 110 1.64 10
5 norton internet security 2019 480 1.92 96
6 trend micro internet security 12.1K 2.03 100
7 max internet security 140 0.66 5
8 escan internet security 1.6K 0.14 75
9 antivirus kaspersky internet security 2019 40 0.00 86
10 bitdefender internet security 2018 140 1.99 63

See More Internet Security Keywords

Also, you can use tools such as AdTargeting to monitor the Internet Security keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Internet Security website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Internet Security keywords research - Adtargeting

PPC for Internet Security - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Internet Security PPC ads. On Bing, you can bid on Internet Security keywords for a lower price.

Here are the search volume and CPC for some of the top Internet Security keywords.

Rank Internet Security Keywords Search volume Cost Per Click Paid Difficulty
1 best internet security 1.6K 0.15 High
2 internet security monitoring 29 0.00 Low
3 avg internet security 9 0 download 0 0.00 Low
4 compare internet security products 12 0.00 Low
5 norton internet security installation 10 0.00 Low
6 avg internet security free trial 11 0.00 Low
7 internet security norton 13 0.00 Medium
8 norton internet security vs antivirus 10 0.00 Low
9 internet security guard 10 0.00 Medium
10 internet securityantivirus 0 0.00 Low

See More Internet Security Keywords

With these top Internet Security keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Internet Security ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Internet Security audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Internet Security audience report to give us an insight into the Internet Security audience.

Rank Interests Audience Gender Age
1 Internet security 3.1M F:26.6% M:73.4% 25-34:32%
2 Kaspersky Internet Security 491.1K F:17.1% M:82.9% 25-34:33%
3 Trend Micro Internet Security 196.8K F:29% M:71% 25-34:37%
4 Comodo Internet Security 2.1K F:9% M:91% 55-64:45%
5 Norton Internet Security 1.8K F:11% M:89% 18-24:63%
6 Firewalls and Internet Security 990 F:58% M:42% 18-24:7
7 IBM Internet Security Systems 170 F:90% M:10% 55-64:17
8 BullGuard 14.7K F:37% M:63% 4:65%
9 Browser security 2.7K F:19% M:81% 4:65%

When you create Facebook PPC ads, researching other Internet Security Facebook pages can provide you with inspiration. Here are some popular Internet Security pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Total Defense Internet Security 4.5K 45 -
2 Star Connection TV, Internet & Security 346 54 -
3 Internet Security 328 1 -
4 BullGuard Internet Security 6.1K 1 -
5 Swiss Internet Security Alliance 370 10 -
6 Licencias Nod32 - Internet security 2020 51 1 -

Through AdTargeting, we can get rich information about these Internet Security pages.

For example, Total Defense Internet Security, it has got 4.5K likes and published 45 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Internet Security audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Internet Security keywords research - Adtargeting

PPC for Internet Security - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Internet Security audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Internet Security audience through user interests.

Internet Security keywords research - Adtargeting

PPC for Internet Security - tiktok

Here are some useful articles to help you market your Internet Security business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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