PPC for Internet Games: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Internet Games business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Internet Games
- Target Internet Games audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Internet Games and how it can boost your business.
What's PPC for Internet Games?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Internet Games business by placing Internet Games PPC ads in search engines, social media or on websites. But how to develop effective Internet Games PPC ads? Here are the steps:
5 Step Process To Creating Internet Games PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Internet Games ad, which can maximize your advertising revenue.
2. Set a Budget for Your Internet Games PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Internet Games ads ROI.
3. Target Internet Games Audience
You can target Internet Games audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Internet Games PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Internet Games PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Internet Games Competitors
Learning competitors' PPC strategies can help you understand the Internet Games audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Internet Games Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Internet Games? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Internet Games on Google, and they are your future customers. To get these potential customers, you need to bid on Internet Games keywords in AdWords (Google's advertising system) to get your Internet Games PPC ads to show up prominently in the search results.
Here are some high-quality Internet Games keywords to help you start a successful Google PPC journey.
| Rank | Internet Games Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|
See More Internet Games Keywords
Also, you can use tools such as AdTargeting to monitor the Internet Games keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Internet Games website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Internet Games - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Internet Games PPC ads. On Bing, you can bid on Internet Games keywords for a lower price.
Here are the search volume and CPC for some of the top Internet Games keywords.
| Rank | Internet Games Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | internet games | 808 | 0.01 | High |
| 2 | play online internet games | 10 | 0.00 | Low |
| 3 | not internet games | 15 | 0.00 | Low |
| 4 | best internet games play | 0 | 0.00 | Low |
| 5 | internet games kids | 13 | 0.00 | Low |
| 6 | best internet games | 49 | 0.03 | Medium |
| 7 | non internet games | 43 | 0.01 | Medium |
| 8 | offline internet games | 10 | 0.00 | Low |
| 9 | 100 free internet games | 28 | 0.00 | Low |
| 10 | great internet games | 10 | 0.00 | Low |
See More Internet Games Keywords
With these top Internet Games keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Internet Games ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Internet Games audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Internet Games audience report to give us an insight into the Internet Games audience.
| Rank | Interests | Audience | Gender | Age |
|---|
When you create Facebook PPC ads, researching other Internet Games Facebook pages can provide you with inspiration. Here are some popular Internet Games pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Zonata Internet & Games | 148 | 2 | - |
Through AdTargeting, we can get rich information about these Internet Games pages.
For example, Zonata Internet & Games, it has got 148 likes and published 2 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Internet Games audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Internet Games - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Internet Games audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Internet Games audience through user interests.
PPC for Internet Games - tiktok
Here are some useful articles to help you market your Internet Games business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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