PPC for Internet: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Internet business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Internet
- Target Internet audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Internet and how it can boost your business.
What's PPC for Internet?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Internet business by placing Internet PPC ads in search engines, social media or on websites. But how to develop effective Internet PPC ads? Here are the steps:
5 Step Process To Creating Internet PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Internet ad, which can maximize your advertising revenue.
2. Set a Budget for Your Internet PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Internet ads ROI.
3. Target Internet Audience
You can target Internet audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Internet PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Internet PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Internet Competitors
Learning competitors' PPC strategies can help you understand the Internet audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Internet Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Internet? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Internet on Google, and they are your future customers. To get these potential customers, you need to bid on Internet keywords in AdWords (Google's advertising system) to get your Internet PPC ads to show up prominently in the search results.
Here are some high-quality Internet keywords to help you start a successful Google PPC journey.
| Rank | Internet Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | internet | 3.5M | 4.50 | 20 |
| 2 | elon musk satellite internet | 9.9K | 3.65 | 8 |
| 3 | fido home internet | 6.9K | 24.54 | 31 |
| 4 | internet speed test online | 93.0K | 0.73 | 4 |
| 5 | comcast internet plans | 18.1K | 5.55 | 35 |
| 6 | broadband internet | 37.6K | 9.82 | 48 |
| 7 | scarlet internet | 8.1K | 0.76 | 37 |
| 8 | my internet | 22.2K | 2.55 | 2 |
| 9 | directv internet | 49.5K | 0.90 | 41 |
| 10 | telus internet | 53.9K | 116.43 | 39 |
See More Internet Keywords
Also, you can use tools such as AdTargeting to monitor the Internet keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Internet website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Internet - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Internet PPC ads. On Bing, you can bid on Internet keywords for a lower price.
Here are the search volume and CPC for some of the top Internet keywords.
| Rank | Internet Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | online business internet | 146 | 0.00 | Low |
| 2 | dsl internet providers my area | 12 | 0.00 | Low |
| 3 | adsl test internet | 0 | 0.00 | Low |
| 4 | top internet news | 16 | 0.00 | Low |
| 5 | free internet mail | 16 | 0.00 | Low |
| 6 | exede internet login | 16 | 0.00 | Low |
| 7 | cheap cable internet bundles | 15 | 0.00 | Medium |
| 8 | dsl internet services in my area | 10 | 0.00 | Low |
| 9 | adsl cheap internet | 0 | 0.00 | Low |
| 10 | prepaid internet | 397 | 0.29 | High |
See More Internet Keywords
With these top Internet keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Internet ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Internet audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Internet audience report to give us an insight into the Internet audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Internet meme | 377.9M | F:34.9% M:65.1% | 25-34:39% |
| 2 | Internet access | 113.7M | F:36.2% M:63.8% | 25-34:38% |
| 3 | Internet forum | 106.7M | F:40% M:60% | 25-34:35% |
| 4 | Internet television | 76.9M | F:30.8% M:69.2% | 25-34:41% |
| 5 | Internet service provider | 46.8M | F:34.7% M:65.3% | 25-34:36% |
| 6 | Internet celebrity | 20.2M | F:45.2% M:54.8% | 25-34:41% |
| 7 | Internet of Things | 15.2M | F:21.3% M:78.7% | 25-34:33% |
| 8 | Internet Explorer | 13.4M | F:36.4% M:63.6% | 18-24:53% |
| 9 | Alexa Internet | 10.5M | F:50.7% M:49.3% | 25-34:33% |
| 10 | Internet Movie Database | 7.5M | F:34% M:66% | 25-34:41% |
When you create Facebook PPC ads, researching other Internet Facebook pages can provide you with inspiration. Here are some popular Internet pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | EBOX - Fournisseur Internet / Internet Provider | 12.4K | 16 | - |
| 2 | Pre-Internet | 1.5K | 202 | - |
| 3 | Internet Vamos | 425 | 149 | BRA |
| 4 | Celer Internet | 24.8K | 141 | ARG |
| 5 | Vetorial Internet | 14.4K | 119 | BRA |
| 6 | ultraWIFI Internet | 778 | 105 | - |
| 7 | Puulse Internet | 640 | 87 | USA |
| 8 | Internet Vikings | 1.2K | 73 | - |
| 9 | G6 Internet | 1.1K | 71 | BRA |
| 10 | Terabyte Internet | 2.6K | 64 | - |
Through AdTargeting, we can get rich information about these Internet pages.
For example, EBOX - Fournisseur Internet / Internet Provider, it has got 12.4K likes and published 16 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Internet audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Internet - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Internet audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Internet audience through user interests.
PPC for Internet - tiktok
Here are some useful articles to help you market your Internet business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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