PPC for Internet - Essential Tips & Platforms to Increase Sales

PPC for Internet: Essential Tips & Platforms to Increase Sales

Internet keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Internet business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Internet
  • Target Internet audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Internet and how it can boost your business.

Table of Contents:

What's PPC for Internet?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Internet business by placing Internet PPC ads in search engines, social media or on websites. But how to develop effective Internet PPC ads? Here are the steps:

5 Step Process To Creating Internet PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Internet ad, which can maximize your advertising revenue.

2. Set a Budget for Your Internet PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Internet ads ROI.

3. Target Internet Audience

You can target Internet audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Internet PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Internet PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Internet Competitors

Learning competitors' PPC strategies can help you understand the Internet audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Internet Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Internet? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Internet on Google, and they are your future customers. To get these potential customers, you need to bid on Internet keywords in AdWords (Google's advertising system) to get your Internet PPC ads to show up prominently in the search results.

Here are some high-quality Internet keywords to help you start a successful Google PPC journey.

Rank Internet Keywords Search volume Cost Per Click Paid Difficulty
1 internet 3.5M 4.50 20
2 elon musk satellite internet 9.9K 3.65 8
3 fido home internet 6.9K 24.54 31
4 internet speed test online 93.0K 0.73 4
5 comcast internet plans 18.1K 5.55 35
6 broadband internet 37.6K 9.82 48
7 scarlet internet 8.1K 0.76 37
8 my internet 22.2K 2.55 2
9 directv internet 49.5K 0.90 41
10 telus internet 53.9K 116.43 39

See More Internet Keywords

Also, you can use tools such as AdTargeting to monitor the Internet keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Internet website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Internet keywords research - Adtargeting

PPC for Internet - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Internet PPC ads. On Bing, you can bid on Internet keywords for a lower price.

Here are the search volume and CPC for some of the top Internet keywords.

Rank Internet Keywords Search volume Cost Per Click Paid Difficulty
1 online business internet 146 0.00 Low
2 dsl internet providers my area 12 0.00 Low
3 adsl test internet 0 0.00 Low
4 top internet news 16 0.00 Low
5 free internet mail 16 0.00 Low
6 exede internet login 16 0.00 Low
7 cheap cable internet bundles 15 0.00 Medium
8 dsl internet services in my area 10 0.00 Low
9 adsl cheap internet 0 0.00 Low
10 prepaid internet 397 0.29 High

See More Internet Keywords

With these top Internet keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Internet ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Internet audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Internet audience report to give us an insight into the Internet audience.

Rank Interests Audience Gender Age
1 Internet meme 377.9M F:34.9% M:65.1% 25-34:39%
2 Internet access 113.7M F:36.2% M:63.8% 25-34:38%
3 Internet forum 106.7M F:40% M:60% 25-34:35%
4 Internet television 76.9M F:30.8% M:69.2% 25-34:41%
5 Internet service provider 46.8M F:34.7% M:65.3% 25-34:36%
6 Internet celebrity 20.2M F:45.2% M:54.8% 25-34:41%
7 Internet of Things 15.2M F:21.3% M:78.7% 25-34:33%
8 Internet Explorer 13.4M F:36.4% M:63.6% 18-24:53%
9 Alexa Internet 10.5M F:50.7% M:49.3% 25-34:33%
10 Internet Movie Database 7.5M F:34% M:66% 25-34:41%

When you create Facebook PPC ads, researching other Internet Facebook pages can provide you with inspiration. Here are some popular Internet pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 EBOX - Fournisseur Internet / Internet Provider 12.4K 16 -
2 Pre-Internet 1.5K 202 -
3 Internet Vamos 425 149 BRA
4 Celer Internet 24.8K 141 ARG
5 Vetorial Internet 14.4K 119 BRA
6 ultraWIFI Internet 778 105 -
7 Puulse Internet 640 87 USA
8 Internet Vikings 1.2K 73 -
9 G6 Internet 1.1K 71 BRA
10 Terabyte Internet 2.6K 64 -

Through AdTargeting, we can get rich information about these Internet pages.

For example, EBOX - Fournisseur Internet / Internet Provider, it has got 12.4K likes and published 16 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Internet audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Internet keywords research - Adtargeting

PPC for Internet - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Internet audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Internet audience through user interests.

Internet keywords research - Adtargeting

PPC for Internet - tiktok

Here are some useful articles to help you market your Internet business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

More Industries You May Be Interested In:

Internet Games
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