PPC for Interior Design: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Interior Design business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Interior Design
- Target Interior Design audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Interior Design and how it can boost your business.
What's PPC for Interior Design?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Interior Design business by placing Interior Design PPC ads in search engines, social media or on websites. But how to develop effective Interior Design PPC ads? Here are the steps:
5 Step Process To Creating Interior Design PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Interior Design ad, which can maximize your advertising revenue.
2. Set a Budget for Your Interior Design PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Interior Design ads ROI.
3. Target Interior Design Audience
You can target Interior Design audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Interior Design PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Interior Design PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Interior Design Competitors
Learning competitors' PPC strategies can help you understand the Interior Design audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Interior Design Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Interior Design? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Interior Design on Google, and they are your future customers. To get these potential customers, you need to bid on Interior Design keywords in AdWords (Google's advertising system) to get your Interior Design PPC ads to show up prominently in the search results.
Here are some high-quality Interior Design keywords to help you start a successful Google PPC journey.
| Rank | Interior Design Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | Interior design | 1.1M | 1.85 | 29 |
| 2 | natural interior design | 1.9K | 1.73 | 84 |
| 3 | sustainable interior design | 3.0K | 1.94 | 19 |
| 4 | craftsman interior design | 935 | 2.60 | 7 |
| 5 | restaurant interior design | 17.3K | 1.86 | 80 |
| 6 | almirah interior design | 1.7K | 0.53 | 97 |
| 7 | modern luxury interior design | 2.9K | 1.01 | 96 |
| 8 | interior design courses near me | 2.2K | 1.75 | 46 |
| 9 | french country interior design | 2.2K | 1.55 | 100 |
| 10 | interior design for beginners | 2.1K | 2.28 | 92 |
See More Interior Design Keywords
Also, you can use tools such as AdTargeting to monitor the Interior Design keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Interior Design website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Interior Design - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Interior Design PPC ads. On Bing, you can bid on Interior Design keywords for a lower price.
Here are the search volume and CPC for some of the top Interior Design keywords.
| Rank | Interior Design Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | interior design | 9.7K | 0.19 | High |
| 2 | home garden interior design | 10 | 0.00 | Low |
| 3 | interior design sites | 42 | 0.03 | Low |
| 4 | interior design pricing structure | 19 | 0.00 | Low |
| 5 | types of interior designs styles | 0 | 0.00 | Low |
| 6 | colonial style interior design | 18 | 0.00 | Low |
| 7 | small bathroom interior design ideas | 21 | 0.00 | Low |
| 8 | modern interior design decorating | 0 | 0.00 | Low |
| 9 | beach house interior designs | 17 | 0.00 | Low |
| 10 | getting into interior design | 24 | 0.00 | Medium |
See More Interior Design Keywords
With these top Interior Design keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Interior Design ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Interior Design audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Interior Design audience report to give us an insight into the Interior Design audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Interior design | 574.4M | F:53.8% M:46.2% | 25-34:36% |
| 2 | Design | 1.1B | F:50.5% M:49.5% | 25-34:36% |
| 3 | Interior Design Ideas | 27.9M | F:43% M:57% | 25-34:46% |
| 4 | Home Interior Design | 16.6M | F:49.7% M:50.3% | 25-34:42% |
| 5 | Art & Interior Design | 15.7M | F:59.2% M:40.8% | 25-34:41% |
| 6 | Interior design magazine | 13.1M | F:71.7% M:28.3% | 25-34:44% |
| 7 | Architecture & Interior Design | 10.4M | F:42.7% M:57.3% | 25-34:45% |
| 8 | American Society of Interior Designers | 2.3M | F:66.8% M:33.2% | 25-34:26% |
| 9 | American Society of Interior Designers/ASID | 87.9K | F:77% M:23% | 25-34:30% |
| 10 | International Interior Design Association | 1.2K | F:83% M:17% | 65+:54 |
When you create Facebook PPC ads, researching other Interior Design Facebook pages can provide you with inspiration. Here are some popular Interior Design pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Interior+ Design | 58.3K | 17 | MYS |
| 2 | Interior & Design | 2.2K | 140 | - |
| 3 | Neo Interior Design | 6.6K | 242 | - |
| 4 | Interior_Design_Online | 3.6K | 181 | AUS |
| 5 | Interior Design MasterClass | 726 | 138 | ESP |
| 6 | Omni Interior Design | 56.9K | 64 | - |
| 7 | Interior Design Exchange | 946 | 41 | - |
| 8 | WLEA - Interior Design | 1.4K | 28 | - |
| 9 | Kindo Interior Design | 37.6K | 25 | - |
| 10 | Chapter 13 Interior Design | 75.7K | 20 | SGP |
Through AdTargeting, we can get rich information about these Interior Design pages.
For example, Interior+ Design, it has got 58.3K likes and published 17 ads in total, and its audience is most distributed in MYS. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Interior Design audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Interior Design - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Interior Design audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Interior Design audience through user interests.
PPC for Interior Design - tiktok
Here are some useful articles to help you market your Interior Design business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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