PPC for Interior Design - Essential Tips & Platforms to Increase Sales

PPC for Interior Design: Essential Tips & Platforms to Increase Sales

Interior Design keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Interior Design business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Interior Design
  • Target Interior Design audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Interior Design and how it can boost your business.

Table of Contents:

What's PPC for Interior Design?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Interior Design business by placing Interior Design PPC ads in search engines, social media or on websites. But how to develop effective Interior Design PPC ads? Here are the steps:

5 Step Process To Creating Interior Design PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Interior Design ad, which can maximize your advertising revenue.

2. Set a Budget for Your Interior Design PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Interior Design ads ROI.

3. Target Interior Design Audience

You can target Interior Design audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Interior Design PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Interior Design PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Interior Design Competitors

Learning competitors' PPC strategies can help you understand the Interior Design audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Interior Design Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Interior Design? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Interior Design on Google, and they are your future customers. To get these potential customers, you need to bid on Interior Design keywords in AdWords (Google's advertising system) to get your Interior Design PPC ads to show up prominently in the search results.

Here are some high-quality Interior Design keywords to help you start a successful Google PPC journey.

Rank Interior Design Keywords Search volume Cost Per Click Paid Difficulty
1 Interior design 1.1M 1.85 29
2 natural interior design 1.9K 1.73 84
3 sustainable interior design 3.0K 1.94 19
4 craftsman interior design 935 2.60 7
5 restaurant interior design 17.3K 1.86 80
6 almirah interior design 1.7K 0.53 97
7 modern luxury interior design 2.9K 1.01 96
8 interior design courses near me 2.2K 1.75 46
9 french country interior design 2.2K 1.55 100
10 interior design for beginners 2.1K 2.28 92

See More Interior Design Keywords

Also, you can use tools such as AdTargeting to monitor the Interior Design keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Interior Design website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Interior Design keywords research - Adtargeting

PPC for Interior Design - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Interior Design PPC ads. On Bing, you can bid on Interior Design keywords for a lower price.

Here are the search volume and CPC for some of the top Interior Design keywords.

Rank Interior Design Keywords Search volume Cost Per Click Paid Difficulty
1 interior design 9.7K 0.19 High
2 home garden interior design 10 0.00 Low
3 interior design sites 42 0.03 Low
4 interior design pricing structure 19 0.00 Low
5 types of interior designs styles 0 0.00 Low
6 colonial style interior design 18 0.00 Low
7 small bathroom interior design ideas 21 0.00 Low
8 modern interior design decorating 0 0.00 Low
9 beach house interior designs 17 0.00 Low
10 getting into interior design 24 0.00 Medium

See More Interior Design Keywords

With these top Interior Design keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Interior Design ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Interior Design audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Interior Design audience report to give us an insight into the Interior Design audience.

Rank Interests Audience Gender Age
1 Interior design 574.4M F:53.8% M:46.2% 25-34:36%
2 Design 1.1B F:50.5% M:49.5% 25-34:36%
3 Interior Design Ideas 27.9M F:43% M:57% 25-34:46%
4 Home Interior Design 16.6M F:49.7% M:50.3% 25-34:42%
5 Art & Interior Design 15.7M F:59.2% M:40.8% 25-34:41%
6 Interior design magazine 13.1M F:71.7% M:28.3% 25-34:44%
7 Architecture & Interior Design 10.4M F:42.7% M:57.3% 25-34:45%
8 American Society of Interior Designers 2.3M F:66.8% M:33.2% 25-34:26%
9 American Society of Interior Designers/ASID 87.9K F:77% M:23% 25-34:30%
10 International Interior Design Association 1.2K F:83% M:17% 65+:54

When you create Facebook PPC ads, researching other Interior Design Facebook pages can provide you with inspiration. Here are some popular Interior Design pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Interior+ Design 58.3K 17 MYS
2 Interior & Design 2.2K 140 -
3 Neo Interior Design 6.6K 242 -
4 Interior_Design_Online 3.6K 181 AUS
5 Interior Design MasterClass 726 138 ESP
6 Omni Interior Design 56.9K 64 -
7 Interior Design Exchange 946 41 -
8 WLEA - Interior Design 1.4K 28 -
9 Kindo Interior Design 37.6K 25 -
10 Chapter 13 Interior Design 75.7K 20 SGP

Through AdTargeting, we can get rich information about these Interior Design pages.

For example, Interior+ Design, it has got 58.3K likes and published 17 ads in total, and its audience is most distributed in MYS. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Interior Design audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Interior Design keywords research - Adtargeting

PPC for Interior Design - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Interior Design audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Interior Design audience through user interests.

Interior Design keywords research - Adtargeting

PPC for Interior Design - tiktok

Here are some useful articles to help you market your Interior Design business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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