PPC for Insurance Business - Essential Tips & Platforms to Increase Sales

PPC for Insurance Business: Essential Tips & Platforms to Increase Sales

Insurance Business keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Insurance Business business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Insurance Business
  • Target Insurance Business audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Insurance Business and how it can boost your business.

Table of Contents:

What's PPC for Insurance Business?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Insurance Business business by placing Insurance Business PPC ads in search engines, social media or on websites. But how to develop effective Insurance Business PPC ads? Here are the steps:

5 Step Process To Creating Insurance Business PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Insurance Business ad, which can maximize your advertising revenue.

2. Set a Budget for Your Insurance Business PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Insurance Business ads ROI.

3. Target Insurance Business Audience

You can target Insurance Business audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Insurance Business PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Insurance Business PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Insurance Business Competitors

Learning competitors' PPC strategies can help you understand the Insurance Business audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Insurance Business Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Insurance Business? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Insurance Business on Google, and they are your future customers. To get these potential customers, you need to bid on Insurance Business keywords in AdWords (Google's advertising system) to get your Insurance Business PPC ads to show up prominently in the search results.

Here are some high-quality Insurance Business keywords to help you start a successful Google PPC journey.

Rank Insurance Business Keywords Search volume Cost Per Click Paid Difficulty

See More Insurance Business Keywords

Also, you can use tools such as AdTargeting to monitor the Insurance Business keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Insurance Business website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Insurance Business keywords research - Adtargeting

PPC for Insurance Business - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Insurance Business PPC ads. On Bing, you can bid on Insurance Business keywords for a lower price.

Here are the search volume and CPC for some of the top Insurance Business keywords.

Rank Insurance Business Keywords Search volume Cost Per Click Paid Difficulty
1 insurance business 4.7K 0.28 High
2 best business insurance business 0 0.00 Low
3 insurance business property commercial company 0 0.00 Low
4 best insurance businesses 0 0.00 Low
5 insurance business america 102 0.00 Low
6 insurance business s 0 0.00 Low
7 need liability insurance business 12 0.00 Low
8 open insurance business 0 0.00 Low
9 hazard insurance business 591 0.00 Low
10 small business small business insurance businesses 0 0.00 Low

See More Insurance Business Keywords

With these top Insurance Business keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Insurance Business ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Insurance Business audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Insurance Business audience report to give us an insight into the Insurance Business audience.

Rank Interests Audience Gender Age

When you create Facebook PPC ads, researching other Insurance Business Facebook pages can provide you with inspiration. Here are some popular Insurance Business pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Insurance Business America 1.7K 1 -
2 Allianz Insurance Business 65 1 -
3 Insurance Business Australia 795 1 -
4 Easy One Insurance & Business 107 4 -
5 Kelvin Taveras Insurance & Business Solutions 74 1 -
6 Insurance, Business Services and Eureka Translations 297 1 -

Through AdTargeting, we can get rich information about these Insurance Business pages.

For example, Insurance Business America, it has got 1.7K likes and published 1 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Insurance Business audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Insurance Business keywords research - Adtargeting

PPC for Insurance Business - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Insurance Business audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Insurance Business audience through user interests.

Insurance Business keywords research - Adtargeting

PPC for Insurance Business - tiktok

Here are some useful articles to help you market your Insurance Business business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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