PPC for Insurance: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Insurance business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Insurance
- Target Insurance audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Insurance and how it can boost your business.
What's PPC for Insurance?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Insurance business by placing Insurance PPC ads in search engines, social media or on websites. But how to develop effective Insurance PPC ads? Here are the steps:
5 Step Process To Creating Insurance PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Insurance ad, which can maximize your advertising revenue.
2. Set a Budget for Your Insurance PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Insurance ads ROI.
3. Target Insurance Audience
You can target Insurance audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Insurance PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Insurance PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Insurance Competitors
Learning competitors' PPC strategies can help you understand the Insurance audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Insurance Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Insurance? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Insurance on Google, and they are your future customers. To get these potential customers, you need to bid on Insurance keywords in AdWords (Google's advertising system) to get your Insurance PPC ads to show up prominently in the search results.
Here are some high-quality Insurance keywords to help you start a successful Google PPC journey.
| Rank | Insurance Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | Insurance | 1.4M | 10.32 | 27 |
| 2 | fidelity insurance | 12.2K | 5.50 | 17 |
| 3 | best dental insurance | 27.4K | 4.71 | 56 |
| 4 | Insurance policy | 78.1K | 1.19 | 41 |
| 5 | care insurance | 24.7K | 2.19 | 33 |
| 6 | commercial auto insurance | 17.8K | 47.97 | 42 |
| 7 | insurance agency | 129.3K | 7.81 | 8 |
| 8 | orient insurance | 174.5K | 0.72 | 9 |
| 9 | rias car insurance | 9.3K | 2.36 | 36 |
| 10 | title insurance | 33.3K | 8.05 | 14 |
See More Insurance Keywords
Also, you can use tools such as AdTargeting to monitor the Insurance keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Insurance website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Insurance - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Insurance PPC ads. On Bing, you can bid on Insurance keywords for a lower price.
Here are the search volume and CPC for some of the top Insurance keywords.
| Rank | Insurance Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | insurance g | 19 | 0.00 | Low |
| 2 | insurance compare car | 32 | 0.60 | High |
| 3 | progressive insurance group | 19 | 0.00 | Low |
| 4 | state farm title insurance | 34 | 0.00 | Low |
| 5 | definition of mutual insurance | 0 | 0.00 | Low |
| 6 | average insurance services | 0 | 0.00 | Low |
| 7 | allstate insurance online | 69 | 0.11 | High |
| 8 | car insurance less | 0 | 0.00 | Low |
| 9 | zurich insurance company | 326 | 0.05 | Low |
| 10 | insurance in f | 0 | 0.00 | Low |
See More Insurance Keywords
With these top Insurance keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Insurance ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Insurance audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Insurance audience report to give us an insight into the Insurance audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Insurance | 399.9M | F:41.2% M:58.8% | 25-34:34% |
| 2 | Life insurance | 73.2M | F:43.2% M:56.8% | 25-34:34% |
| 3 | Vehicle insurance | 66.1M | F:37.2% M:62.8% | 25-34:31% |
| 4 | Health insurance | 59.2M | F:48.2% M:51.8% | 25-34:28% |
| 5 | Insurance policy | 10.9M | F:42.5% M:57.5% | 25-34:28% |
| 6 | State Farm Insurance | 10.9M | F:46.6% M:53.4% | 25-34:35% |
| 7 | Home insurance | 9.2M | F:56.2% M:43.8% | 65+:21% |
| 8 | Travel insurance | 9.0M | F:52.3% M:47.7% | 25-34:37% |
| 9 | Farmers Insurance Group | 6.3M | F:41.1% M:58.9% | 25-34:33% |
| 10 | Term life insurance | 4.3M | F:30.8% M:69.2% | 25-34:38% |
When you create Facebook PPC ads, researching other Insurance Facebook pages can provide you with inspiration. Here are some popular Insurance pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Farmers Insurance - Kitajima Insurance Agency | 1.7K | 17 | - |
| 2 | Huff Insurance LLC - Shelter Insurance | 230 | 15 | - |
| 3 | Harries Insurance Agency: Allstate Insurance | 382 | 42 | - |
| 4 | Liberty Insurance | 70.9K | 606 | VNM |
| 5 | Mercury Insurance | 37.2K | 580 | MAR |
| 6 | Estrella Insurance | 8.1K | 380 | USA |
| 7 | Verti Insurance | 193.9K | 293 | - |
| 8 | 1Life Insurance | 108.1K | 292 | - |
| 9 | Insurance Guru | 47 | 285 | USA |
| 10 | Risk & Insurance | 49 | 226 | USA |
Through AdTargeting, we can get rich information about these Insurance pages.
For example, Farmers Insurance - Kitajima Insurance Agency, it has got 1.7K likes and published 17 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Insurance audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Insurance - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Insurance audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Insurance audience through user interests.
PPC for Insurance - tiktok
Here are some useful articles to help you market your Insurance business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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