PPC for Insurance - Essential Tips & Platforms to Increase Sales

PPC for Insurance: Essential Tips & Platforms to Increase Sales

Insurance keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Insurance business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Insurance
  • Target Insurance audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Insurance and how it can boost your business.

Table of Contents:

What's PPC for Insurance?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Insurance business by placing Insurance PPC ads in search engines, social media or on websites. But how to develop effective Insurance PPC ads? Here are the steps:

5 Step Process To Creating Insurance PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Insurance ad, which can maximize your advertising revenue.

2. Set a Budget for Your Insurance PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Insurance ads ROI.

3. Target Insurance Audience

You can target Insurance audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Insurance PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Insurance PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Insurance Competitors

Learning competitors' PPC strategies can help you understand the Insurance audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Insurance Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Insurance? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Insurance on Google, and they are your future customers. To get these potential customers, you need to bid on Insurance keywords in AdWords (Google's advertising system) to get your Insurance PPC ads to show up prominently in the search results.

Here are some high-quality Insurance keywords to help you start a successful Google PPC journey.

Rank Insurance Keywords Search volume Cost Per Click Paid Difficulty
1 Insurance 1.4M 10.32 27
2 fidelity insurance 12.2K 5.50 17
3 best dental insurance 27.4K 4.71 56
4 Insurance policy 78.1K 1.19 41
5 care insurance 24.7K 2.19 33
6 commercial auto insurance 17.8K 47.97 42
7 insurance agency 129.3K 7.81 8
8 orient insurance 174.5K 0.72 9
9 rias car insurance 9.3K 2.36 36
10 title insurance 33.3K 8.05 14

See More Insurance Keywords

Also, you can use tools such as AdTargeting to monitor the Insurance keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Insurance website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Insurance keywords research - Adtargeting

PPC for Insurance - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Insurance PPC ads. On Bing, you can bid on Insurance keywords for a lower price.

Here are the search volume and CPC for some of the top Insurance keywords.

Rank Insurance Keywords Search volume Cost Per Click Paid Difficulty
1 insurance g 19 0.00 Low
2 insurance compare car 32 0.60 High
3 progressive insurance group 19 0.00 Low
4 state farm title insurance 34 0.00 Low
5 definition of mutual insurance 0 0.00 Low
6 average insurance services 0 0.00 Low
7 allstate insurance online 69 0.11 High
8 car insurance less 0 0.00 Low
9 zurich insurance company 326 0.05 Low
10 insurance in f 0 0.00 Low

See More Insurance Keywords

With these top Insurance keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Insurance ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Insurance audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Insurance audience report to give us an insight into the Insurance audience.

Rank Interests Audience Gender Age
1 Insurance 399.9M F:41.2% M:58.8% 25-34:34%
2 Life insurance 73.2M F:43.2% M:56.8% 25-34:34%
3 Vehicle insurance 66.1M F:37.2% M:62.8% 25-34:31%
4 Health insurance 59.2M F:48.2% M:51.8% 25-34:28%
5 Insurance policy 10.9M F:42.5% M:57.5% 25-34:28%
6 State Farm Insurance 10.9M F:46.6% M:53.4% 25-34:35%
7 Home insurance 9.2M F:56.2% M:43.8% 65+:21%
8 Travel insurance 9.0M F:52.3% M:47.7% 25-34:37%
9 Farmers Insurance Group 6.3M F:41.1% M:58.9% 25-34:33%
10 Term life insurance 4.3M F:30.8% M:69.2% 25-34:38%

When you create Facebook PPC ads, researching other Insurance Facebook pages can provide you with inspiration. Here are some popular Insurance pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Farmers Insurance - Kitajima Insurance Agency 1.7K 17 -
2 Huff Insurance LLC - Shelter Insurance 230 15 -
3 Harries Insurance Agency: Allstate Insurance 382 42 -
4 Liberty Insurance 70.9K 606 VNM
5 Mercury Insurance 37.2K 580 MAR
6 Estrella Insurance 8.1K 380 USA
7 Verti Insurance 193.9K 293 -
8 1Life Insurance 108.1K 292 -
9 Insurance Guru 47 285 USA
10 Risk & Insurance 49 226 USA

Through AdTargeting, we can get rich information about these Insurance pages.

For example, Farmers Insurance - Kitajima Insurance Agency, it has got 1.7K likes and published 17 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Insurance audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Insurance keywords research - Adtargeting

PPC for Insurance - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Insurance audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Insurance audience through user interests.

Insurance keywords research - Adtargeting

PPC for Insurance - tiktok

Here are some useful articles to help you market your Insurance business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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