PPC for Handyman: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Handyman business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Handyman
- Target Handyman audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Handyman and how it can boost your business.
What's PPC for Handyman?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Handyman business by placing Handyman PPC ads in search engines, social media or on websites. But how to develop effective Handyman PPC ads? Here are the steps:
5 Step Process To Creating Handyman PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Handyman ad, which can maximize your advertising revenue.
2. Set a Budget for Your Handyman PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Handyman ads ROI.
3. Target Handyman Audience
You can target Handyman audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Handyman PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Handyman PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Handyman Competitors
Learning competitors' PPC strategies can help you understand the Handyman audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Handyman Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Handyman? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Handyman on Google, and they are your future customers. To get these potential customers, you need to bid on Handyman keywords in AdWords (Google's advertising system) to get your Handyman PPC ads to show up prominently in the search results.
Here are some high-quality Handyman keywords to help you start a successful Google PPC journey.
| Rank | Handyman Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | handyman | 437.8K | 3.36 | 15 |
| 2 | one call handyman | 175 | 2.77 | 8 |
| 3 | handyman etobicoke | 290 | 2.45 | 57 |
| 4 | ace handyman | 2.3K | 3.54 | 31 |
| 5 | my neighborhood handyman | 115 | 3.92 | 12 |
| 6 | bathroom remodel handyman near me | 145 | 13.47 | 53 |
| 7 | my home handyman | 240 | 5.31 | 40 |
| 8 | best handyman | 760 | 3.54 | 10 |
| 9 | craigslist handyman near me | 681 | 4.08 | 53 |
| 10 | handyman customer service | 162 | 3.65 | 24 |
See More Handyman Keywords
Also, you can use tools such as AdTargeting to monitor the Handyman keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Handyman website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Handyman - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Handyman PPC ads. On Bing, you can bid on Handyman keywords for a lower price.
Here are the search volume and CPC for some of the top Handyman keywords.
| Rank | Handyman Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | handyman | 28.7K | 0.14 | High |
| 2 | local handyman autonation | 0 | 0.00 | Low |
| 3 | katy handyman | 13 | 0.00 | Low |
| 4 | kev s mowing handyman services bundaberg | 0 | 0.00 | Low |
| 5 | whitney handyman companies | 0 | 0.00 | Low |
| 6 | georgetown handyman | 10 | 0.00 | Low |
| 7 | handyman magazines subscriptions | 0 | 0.00 | Low |
| 8 | dr do it all general handyman services | 0 | 0.00 | Low |
| 9 | handyman discounts | 0 | 0.00 | Low |
| 10 | decatur handyman | 10 | 0.00 | Low |
See More Handyman Keywords
With these top Handyman keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Handyman ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Handyman audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Handyman audience report to give us an insight into the Handyman audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | The Family Handyman | 3.0M | F:58.3% M:41.7% | 65+:26% |
When you create Facebook PPC ads, researching other Handyman Facebook pages can provide you with inspiration. Here are some popular Handyman pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Handyman 3D | 1 | 76 | - |
| 2 | Handyman Can | 1.1K | 36 | - |
| 3 | Handyman-Tools | 345 | 21 | - |
| 4 | Pennings Handyman | 182 | 21 | - |
| 5 | The Handyman 7 | 385 | 20 | - |
| 6 | Mr. Handyman | 14.2K | 16 | - |
| 7 | Handyman Zeron | 322 | 31 | - |
| 8 | Handyman Hero | 228 | 15 | - |
| 9 | Family Handyman | 986.9K | 205 | USA |
| 10 | Local Handyman Group | 527 | 53 | CAN |
Through AdTargeting, we can get rich information about these Handyman pages.
For example, Handyman 3D, it has got 1 likes and published 76 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Handyman audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Handyman - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Handyman audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Handyman audience through user interests.
PPC for Handyman - tiktok
Here are some useful articles to help you market your Handyman business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
More Industries You May Be Interested In: