PPC for Heavy Equipment - Essential Tips & Platforms to Increase Sales

PPC for Heavy Equipment: Essential Tips & Platforms to Increase Sales

Heavy Equipment keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Heavy Equipment business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Heavy Equipment
  • Target Heavy Equipment audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Heavy Equipment and how it can boost your business.

Table of Contents:

What's PPC for Heavy Equipment?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Heavy Equipment business by placing Heavy Equipment PPC ads in search engines, social media or on websites. But how to develop effective Heavy Equipment PPC ads? Here are the steps:

5 Step Process To Creating Heavy Equipment PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Heavy Equipment ad, which can maximize your advertising revenue.

2. Set a Budget for Your Heavy Equipment PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Heavy Equipment ads ROI.

3. Target Heavy Equipment Audience

You can target Heavy Equipment audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Heavy Equipment PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Heavy Equipment PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Heavy Equipment Competitors

Learning competitors' PPC strategies can help you understand the Heavy Equipment audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Heavy Equipment Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Heavy Equipment? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Heavy Equipment on Google, and they are your future customers. To get these potential customers, you need to bid on Heavy Equipment keywords in AdWords (Google's advertising system) to get your Heavy Equipment PPC ads to show up prominently in the search results.

Here are some high-quality Heavy Equipment keywords to help you start a successful Google PPC journey.

Rank Heavy Equipment Keywords Search volume Cost Per Click Paid Difficulty
1 heavy equipment 1.5M 2.09 32
2 used heavy equipment 1.6K 1.30 44
3 heavy equipment loader 390 2.70 30
4 heavy equipment for sale by owner 480 1.11 57
5 heavy equipment trader 1.9K 2.04 47
6 operating heavy equipment 33.1K 1.47 23
7 grader heavy equipment 4.4K 1.17 61
8 arabian machinery and heavy equipment company 170 1.72 11
9 aussie heavy equipment 10 0.00 0
10 thumb craigslist heavy equipment 70 4.19 31

See More Heavy Equipment Keywords

Also, you can use tools such as AdTargeting to monitor the Heavy Equipment keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Heavy Equipment website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Heavy Equipment keywords research - Adtargeting

PPC for Heavy Equipment - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Heavy Equipment PPC ads. On Bing, you can bid on Heavy Equipment keywords for a lower price.

Here are the search volume and CPC for some of the top Heavy Equipment keywords.

Rank Heavy Equipment Keywords Search volume Cost Per Click Paid Difficulty
1 heavy equipment 4.8K 0.09 High
2 heavy equipment parts depot 10 0.00 Low
3 big heavy equipment 40 0.00 Low
4 looking used heavy equipment 0 0.00 Low
5 heavy equipment mechanic tools 17 0.00 Low
6 heavy equipment makers 18 0.00 Low
7 used heavy equipment brokers 0 0.00 Low
8 new used heavy equipment 10 0.00 Low
9 surplus military heavy equipment 0 0.00 Low
10 heavy equipment supply company 0 0.00 Low

See More Heavy Equipment Keywords

With these top Heavy Equipment keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Heavy Equipment ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Heavy Equipment audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Heavy Equipment audience report to give us an insight into the Heavy Equipment audience.

Rank Interests Audience Gender Age
1 Heavy equipment 61.1M F:14% M:86% 25-34:36%
2 Heavy equipment operator 560.6K F:10.7% M:89.3% 25-34:35%

When you create Facebook PPC ads, researching other Heavy Equipment Facebook pages can provide you with inspiration. Here are some popular Heavy Equipment pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 May Heavy Equipment 1.4K 39 USA
2 Minggong Heavy Equipment 5.3K 30 -
3 Heavy Equipment Guide 2.2K 29 -
4 Heavy Equipment Inventory 13.9K 38 PTR
5 Heavy Equipment Armor 8.5K 26 -
6 DTC Heavy Equipment Training 853 41 -
7 Korean Truck & Heavy Equipment 24.0K 46 -
8 IP Heavy Equipment Trading 102.3K 17 -
9 Interior Heavy Equipment Operator School 13.0K 62 AUS
10 HECC - Heavy Equipment Clinic Center 614 16 LAO

Through AdTargeting, we can get rich information about these Heavy Equipment pages.

For example, May Heavy Equipment, it has got 1.4K likes and published 39 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Heavy Equipment audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Heavy Equipment keywords research - Adtargeting

PPC for Heavy Equipment - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Heavy Equipment audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Heavy Equipment audience through user interests.

Heavy Equipment keywords research - Adtargeting

PPC for Heavy Equipment - tiktok

Here are some useful articles to help you market your Heavy Equipment business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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