PPC for Heavy Equipment: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Heavy Equipment business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Heavy Equipment
- Target Heavy Equipment audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Heavy Equipment and how it can boost your business.
What's PPC for Heavy Equipment?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Heavy Equipment business by placing Heavy Equipment PPC ads in search engines, social media or on websites. But how to develop effective Heavy Equipment PPC ads? Here are the steps:
5 Step Process To Creating Heavy Equipment PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Heavy Equipment ad, which can maximize your advertising revenue.
2. Set a Budget for Your Heavy Equipment PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Heavy Equipment ads ROI.
3. Target Heavy Equipment Audience
You can target Heavy Equipment audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Heavy Equipment PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Heavy Equipment PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Heavy Equipment Competitors
Learning competitors' PPC strategies can help you understand the Heavy Equipment audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Heavy Equipment Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Heavy Equipment? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Heavy Equipment on Google, and they are your future customers. To get these potential customers, you need to bid on Heavy Equipment keywords in AdWords (Google's advertising system) to get your Heavy Equipment PPC ads to show up prominently in the search results.
Here are some high-quality Heavy Equipment keywords to help you start a successful Google PPC journey.
| Rank | Heavy Equipment Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | heavy equipment | 1.5M | 2.09 | 32 |
| 2 | used heavy equipment | 1.6K | 1.30 | 44 |
| 3 | heavy equipment loader | 390 | 2.70 | 30 |
| 4 | heavy equipment for sale by owner | 480 | 1.11 | 57 |
| 5 | heavy equipment trader | 1.9K | 2.04 | 47 |
| 6 | operating heavy equipment | 33.1K | 1.47 | 23 |
| 7 | grader heavy equipment | 4.4K | 1.17 | 61 |
| 8 | arabian machinery and heavy equipment company | 170 | 1.72 | 11 |
| 9 | aussie heavy equipment | 10 | 0.00 | 0 |
| 10 | thumb craigslist heavy equipment | 70 | 4.19 | 31 |
See More Heavy Equipment Keywords
Also, you can use tools such as AdTargeting to monitor the Heavy Equipment keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Heavy Equipment website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Heavy Equipment - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Heavy Equipment PPC ads. On Bing, you can bid on Heavy Equipment keywords for a lower price.
Here are the search volume and CPC for some of the top Heavy Equipment keywords.
| Rank | Heavy Equipment Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | heavy equipment | 4.8K | 0.09 | High |
| 2 | heavy equipment parts depot | 10 | 0.00 | Low |
| 3 | big heavy equipment | 40 | 0.00 | Low |
| 4 | looking used heavy equipment | 0 | 0.00 | Low |
| 5 | heavy equipment mechanic tools | 17 | 0.00 | Low |
| 6 | heavy equipment makers | 18 | 0.00 | Low |
| 7 | used heavy equipment brokers | 0 | 0.00 | Low |
| 8 | new used heavy equipment | 10 | 0.00 | Low |
| 9 | surplus military heavy equipment | 0 | 0.00 | Low |
| 10 | heavy equipment supply company | 0 | 0.00 | Low |
See More Heavy Equipment Keywords
With these top Heavy Equipment keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Heavy Equipment ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Heavy Equipment audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Heavy Equipment audience report to give us an insight into the Heavy Equipment audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Heavy equipment | 61.1M | F:14% M:86% | 25-34:36% |
| 2 | Heavy equipment operator | 560.6K | F:10.7% M:89.3% | 25-34:35% |
When you create Facebook PPC ads, researching other Heavy Equipment Facebook pages can provide you with inspiration. Here are some popular Heavy Equipment pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | May Heavy Equipment | 1.4K | 39 | USA |
| 2 | Minggong Heavy Equipment | 5.3K | 30 | - |
| 3 | Heavy Equipment Guide | 2.2K | 29 | - |
| 4 | Heavy Equipment Inventory | 13.9K | 38 | PTR |
| 5 | Heavy Equipment Armor | 8.5K | 26 | - |
| 6 | DTC Heavy Equipment Training | 853 | 41 | - |
| 7 | Korean Truck & Heavy Equipment | 24.0K | 46 | - |
| 8 | IP Heavy Equipment Trading | 102.3K | 17 | - |
| 9 | Interior Heavy Equipment Operator School | 13.0K | 62 | AUS |
| 10 | HECC - Heavy Equipment Clinic Center | 614 | 16 | LAO |
Through AdTargeting, we can get rich information about these Heavy Equipment pages.
For example, May Heavy Equipment, it has got 1.4K likes and published 39 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Heavy Equipment audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Heavy Equipment - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Heavy Equipment audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Heavy Equipment audience through user interests.
PPC for Heavy Equipment - tiktok
Here are some useful articles to help you market your Heavy Equipment business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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