PPC for Home Builders: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Home Builders business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Home Builders
- Target Home Builders audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Home Builders and how it can boost your business.
What's PPC for Home Builders?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Home Builders business by placing Home Builders PPC ads in search engines, social media or on websites. But how to develop effective Home Builders PPC ads? Here are the steps:
5 Step Process To Creating Home Builders PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Home Builders ad, which can maximize your advertising revenue.
2. Set a Budget for Your Home Builders PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Home Builders ads ROI.
3. Target Home Builders Audience
You can target Home Builders audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Home Builders PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Home Builders PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Home Builders Competitors
Learning competitors' PPC strategies can help you understand the Home Builders audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Home Builders Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Home Builders? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Home Builders on Google, and they are your future customers. To get these potential customers, you need to bid on Home Builders keywords in AdWords (Google's advertising system) to get your Home Builders PPC ads to show up prominently in the search results.
Here are some high-quality Home Builders keywords to help you start a successful Google PPC journey.
| Rank | Home Builders Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|
See More Home Builders Keywords
Also, you can use tools such as AdTargeting to monitor the Home Builders keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Home Builders website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Home Builders - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Home Builders PPC ads. On Bing, you can bid on Home Builders keywords for a lower price.
Here are the search volume and CPC for some of the top Home Builders keywords.
| Rank | Home Builders Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | home builders | 22.3K | 0.12 | High |
| 2 | new home builders ohio | 65 | 0.19 | Low |
| 3 | custom home builders houston tx | 32 | 0.00 | Low |
| 4 | new home builders md | 10 | 0.00 | Low |
| 5 | home builders south carolina | 29 | 0.00 | Low |
| 6 | new home builders in my area | 10 | 0.00 | Low |
| 7 | ca new home builders | 10 | 0.00 | Low |
| 8 | au home builders | 0 | 0.00 | Low |
| 9 | american home builders | 253 | 0.00 | Medium |
| 10 | modular home builders maine | 14 | 0.00 | Low |
See More Home Builders Keywords
With these top Home Builders keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Home Builders ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Home Builders audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Home Builders audience report to give us an insight into the Home Builders audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | National Association of Home Builders | 367.3K | F:30.3% M:69.7% | 35-44:28% |
| 2 | Canadian Home Builders' Association | 54.8K | F:54% M:46% | 35-44:26% |
When you create Facebook PPC ads, researching other Home Builders Facebook pages can provide you with inspiration. Here are some popular Home Builders pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | LifeStyle Home Builders | 7.0K | 54 | - |
| 2 | Oakley Home Builders | 3.0K | 16 | - |
| 3 | Fox Home Builders | 2.5K | 15 | - |
| 4 | Home Builders Club | 36.4K | 36 | - |
| 5 | TG Home Builders | 56.7K | 30 | - |
| 6 | Platinum Home Builders | 13.1K | 16 | - |
| 7 | Thrive Home Builders | 1.2K | 16 | - |
| 8 | Bruce Home Builders/ブルースホーム | 247 | 26 | - |
| 9 | Professional Home Builders Institute | 698 | 22 | AUS |
| 10 | Content Living - The Home Builders | 3.2K | 15 | AUS |
Through AdTargeting, we can get rich information about these Home Builders pages.
For example, LifeStyle Home Builders, it has got 7.0K likes and published 54 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Home Builders audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Home Builders - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Home Builders audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Home Builders audience through user interests.
PPC for Home Builders - tiktok
Here are some useful articles to help you market your Home Builders business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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