PPC for Home Improvement - Essential Tips & Platforms to Increase Sales

PPC for Home Improvement: Essential Tips & Platforms to Increase Sales

Home Improvement keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Home Improvement business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Home Improvement
  • Target Home Improvement audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Home Improvement and how it can boost your business.

Table of Contents:

What's PPC for Home Improvement?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Home Improvement business by placing Home Improvement PPC ads in search engines, social media or on websites. But how to develop effective Home Improvement PPC ads? Here are the steps:

5 Step Process To Creating Home Improvement PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Home Improvement ad, which can maximize your advertising revenue.

2. Set a Budget for Your Home Improvement PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Home Improvement ads ROI.

3. Target Home Improvement Audience

You can target Home Improvement audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Home Improvement PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Home Improvement PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Home Improvement Competitors

Learning competitors' PPC strategies can help you understand the Home Improvement audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Home Improvement Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Home Improvement? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Home Improvement on Google, and they are your future customers. To get these potential customers, you need to bid on Home Improvement keywords in AdWords (Google's advertising system) to get your Home Improvement PPC ads to show up prominently in the search results.

Here are some high-quality Home Improvement keywords to help you start a successful Google PPC journey.

Rank Home Improvement Keywords Search volume Cost Per Click Paid Difficulty
1 Home improvement 293.8K 4.68 7
2 bm home improvements 95 6.58 5
3 modern home improvement 286 4.47 16
4 sam's club home improvement 83 2.69 28
5 j&j home improvement 300 6.82 13
6 hb home improvements 383 3.26 3
7 home improvement companies near me 1.5K 8.35 39
8 valley home improvement 448 5.92 6
9 precision home improvement 324 4.67 9
10 f1rst home improvements 3.9K 2.65 24

See More Home Improvement Keywords

Also, you can use tools such as AdTargeting to monitor the Home Improvement keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Home Improvement website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Home Improvement keywords research - Adtargeting

PPC for Home Improvement - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Home Improvement PPC ads. On Bing, you can bid on Home Improvement keywords for a lower price.

Here are the search volume and CPC for some of the top Home Improvement keywords.

Rank Home Improvement Keywords Search volume Cost Per Click Paid Difficulty
1 low income home improvement programs 13 0.00 Low
2 thehomedepot home improvement store 0 0.00 Low
3 reddit home improvement 540 0.02 High
4 home improvement house discount 0 0.00 Low
5 home improvement syndication 13 0.00 Low
6 discount home improvement gr mi 0 0.00 Low
7 home improvement discount coupons 0 0.00 Low
8 interior home improvement tips 0 0.00 Low
9 home improvement companies ri 10 0.00 Low
10 clarion home improvement 0 0.00 Low

See More Home Improvement Keywords

With these top Home Improvement keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Home Improvement ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Home Improvement audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Home Improvement audience report to give us an insight into the Home Improvement audience.

Rank Interests Audience Gender Age
1 Home improvement 394.8M F:50% M:50% 25-34:35%
2 Home 868.8M F:47.1% M:52.9% 25-34:35%
3 Home Improvement (TV series) 13.7M F:62.1% M:37.9% 25-34:35%
4 Hgtv Home Improvement Shows 45.4K F:88% M:12% 65+:14
5 The Money Pit Home Improvement Radio Show 15.3K F:40% M:60% 4:65%
6 Home Improvements 54.2M F:59% M:41% 4:65%
7 Masters Home Improvement 11.7K F:45% M:55% 4:65%
8 Home (2009 film) 1.2B F:45.2% M:54.8% 4:65%
9 Home and garden 967.5M F:46.1% M:53.9% 4:65%
10 Home-improvement center 5.0M F:56.8% M:43.2% 4:65%

When you create Facebook PPC ads, researching other Home Improvement Facebook pages can provide you with inspiration. Here are some popular Home Improvement pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Home Improvement 5 16 -
2 Home Improvement 77 172 -
3 LEAD Home Improvement 129 100 -
4 Global Home Improvement 1.4K 63 -
5 Regal Home Improvement 766 56 -
6 Mangas Home Improvement 21.0K 55 -
7 Home Improvement Experts 7.8K 40 -
8 Royal Home Improvement 19.5K 29 -
9 Lyons Home Improvement 9.4K 29 -
10 Bordner Home Improvement 14.6K 28 AUS

Through AdTargeting, we can get rich information about these Home Improvement pages.

For example, Home Improvement, it has got 5 likes and published 16 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Home Improvement audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Home Improvement keywords research - Adtargeting

PPC for Home Improvement - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Home Improvement audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Home Improvement audience through user interests.

Home Improvement keywords research - Adtargeting

PPC for Home Improvement - tiktok

Here are some useful articles to help you market your Home Improvement business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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