PPC for Home Improvement: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Home Improvement business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Home Improvement
- Target Home Improvement audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Home Improvement and how it can boost your business.
What's PPC for Home Improvement?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Home Improvement business by placing Home Improvement PPC ads in search engines, social media or on websites. But how to develop effective Home Improvement PPC ads? Here are the steps:
5 Step Process To Creating Home Improvement PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Home Improvement ad, which can maximize your advertising revenue.
2. Set a Budget for Your Home Improvement PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Home Improvement ads ROI.
3. Target Home Improvement Audience
You can target Home Improvement audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Home Improvement PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Home Improvement PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Home Improvement Competitors
Learning competitors' PPC strategies can help you understand the Home Improvement audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Home Improvement Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Home Improvement? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Home Improvement on Google, and they are your future customers. To get these potential customers, you need to bid on Home Improvement keywords in AdWords (Google's advertising system) to get your Home Improvement PPC ads to show up prominently in the search results.
Here are some high-quality Home Improvement keywords to help you start a successful Google PPC journey.
| Rank | Home Improvement Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | Home improvement | 293.8K | 4.68 | 7 |
| 2 | bm home improvements | 95 | 6.58 | 5 |
| 3 | modern home improvement | 286 | 4.47 | 16 |
| 4 | sam's club home improvement | 83 | 2.69 | 28 |
| 5 | j&j home improvement | 300 | 6.82 | 13 |
| 6 | hb home improvements | 383 | 3.26 | 3 |
| 7 | home improvement companies near me | 1.5K | 8.35 | 39 |
| 8 | valley home improvement | 448 | 5.92 | 6 |
| 9 | precision home improvement | 324 | 4.67 | 9 |
| 10 | f1rst home improvements | 3.9K | 2.65 | 24 |
See More Home Improvement Keywords
Also, you can use tools such as AdTargeting to monitor the Home Improvement keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Home Improvement website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Home Improvement - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Home Improvement PPC ads. On Bing, you can bid on Home Improvement keywords for a lower price.
Here are the search volume and CPC for some of the top Home Improvement keywords.
| Rank | Home Improvement Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | low income home improvement programs | 13 | 0.00 | Low |
| 2 | thehomedepot home improvement store | 0 | 0.00 | Low |
| 3 | reddit home improvement | 540 | 0.02 | High |
| 4 | home improvement house discount | 0 | 0.00 | Low |
| 5 | home improvement syndication | 13 | 0.00 | Low |
| 6 | discount home improvement gr mi | 0 | 0.00 | Low |
| 7 | home improvement discount coupons | 0 | 0.00 | Low |
| 8 | interior home improvement tips | 0 | 0.00 | Low |
| 9 | home improvement companies ri | 10 | 0.00 | Low |
| 10 | clarion home improvement | 0 | 0.00 | Low |
See More Home Improvement Keywords
With these top Home Improvement keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Home Improvement ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Home Improvement audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Home Improvement audience report to give us an insight into the Home Improvement audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Home improvement | 394.8M | F:50% M:50% | 25-34:35% |
| 2 | Home | 868.8M | F:47.1% M:52.9% | 25-34:35% |
| 3 | Home Improvement (TV series) | 13.7M | F:62.1% M:37.9% | 25-34:35% |
| 4 | Hgtv Home Improvement Shows | 45.4K | F:88% M:12% | 65+:14 |
| 5 | The Money Pit Home Improvement Radio Show | 15.3K | F:40% M:60% | 4:65% |
| 6 | Home Improvements | 54.2M | F:59% M:41% | 4:65% |
| 7 | Masters Home Improvement | 11.7K | F:45% M:55% | 4:65% |
| 8 | Home (2009 film) | 1.2B | F:45.2% M:54.8% | 4:65% |
| 9 | Home and garden | 967.5M | F:46.1% M:53.9% | 4:65% |
| 10 | Home-improvement center | 5.0M | F:56.8% M:43.2% | 4:65% |
When you create Facebook PPC ads, researching other Home Improvement Facebook pages can provide you with inspiration. Here are some popular Home Improvement pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Home Improvement | 5 | 16 | - |
| 2 | Home Improvement | 77 | 172 | - |
| 3 | LEAD Home Improvement | 129 | 100 | - |
| 4 | Global Home Improvement | 1.4K | 63 | - |
| 5 | Regal Home Improvement | 766 | 56 | - |
| 6 | Mangas Home Improvement | 21.0K | 55 | - |
| 7 | Home Improvement Experts | 7.8K | 40 | - |
| 8 | Royal Home Improvement | 19.5K | 29 | - |
| 9 | Lyons Home Improvement | 9.4K | 29 | - |
| 10 | Bordner Home Improvement | 14.6K | 28 | AUS |
Through AdTargeting, we can get rich information about these Home Improvement pages.
For example, Home Improvement, it has got 5 likes and published 16 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Home Improvement audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Home Improvement - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Home Improvement audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Home Improvement audience through user interests.
PPC for Home Improvement - tiktok
Here are some useful articles to help you market your Home Improvement business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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