PPC for Home Services: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Home Services business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Home Services
- Target Home Services audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Home Services and how it can boost your business.
What's PPC for Home Services?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Home Services business by placing Home Services PPC ads in search engines, social media or on websites. But how to develop effective Home Services PPC ads? Here are the steps:
5 Step Process To Creating Home Services PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Home Services ad, which can maximize your advertising revenue.
2. Set a Budget for Your Home Services PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Home Services ads ROI.
3. Target Home Services Audience
You can target Home Services audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Home Services PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Home Services PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Home Services Competitors
Learning competitors' PPC strategies can help you understand the Home Services audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Home Services Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Home Services? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Home Services on Google, and they are your future customers. To get these potential customers, you need to bid on Home Services keywords in AdWords (Google's advertising system) to get your Home Services PPC ads to show up prominently in the search results.
Here are some high-quality Home Services keywords to help you start a successful Google PPC journey.
| Rank | Home Services Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|
See More Home Services Keywords
Also, you can use tools such as AdTargeting to monitor the Home Services keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Home Services website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Home Services - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Home Services PPC ads. On Bing, you can bid on Home Services keywords for a lower price.
Here are the search volume and CPC for some of the top Home Services keywords.
| Rank | Home Services Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | home services ca | 0 | 0.00 | Low |
| 2 | help home home services | 0 | 0.00 | Low |
| 3 | home services california | 10 | 0.00 | Low |
| 4 | depot home services | 0 | 0.00 | Low |
| 5 | home services los angeles | 10 | 0.00 | Low |
| 6 | home services relocation | 11 | 0.00 | Low |
| 7 | complete home services inc | 0 | 0.00 | Low |
| 8 | all 1 home services | 0 | 0.00 | Low |
| 9 | midamerican home services | 0 | 0.00 | Low |
| 10 | home services connection | 0 | 0.00 | Low |
See More Home Services Keywords
With these top Home Services keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Home Services ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Home Services audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Home Services audience report to give us an insight into the Home Services audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Home Service | 10.7M | F:50.6% M:49.4% | 25-34:41% |
| 2 | Home | 868.8M | F:47.1% M:52.9% | 25-34:35% |
| 3 | Financial services | 218.4M | F:34.2% M:65.8% | 25-34:37% |
| 4 | Home (2009 film) | 1.2B | F:45.2% M:54.8% | 25-34:36% |
| 5 | Amazon Web Services | 16.3M | F:26.3% M:73.7% | 25-34:45% |
| 6 | Home improvement | 394.8M | F:50% M:50% | 25-34:35% |
| 7 | Tata Consultancy Services | 9.0M | F:26.1% M:73.9% | 25-34:43% |
| 8 | Home Appliances | 312.0M | F:45.5% M:54.5% | 25-34:37% |
| 9 | United States Department of Health and Human Services | 8.3M | F:58% M:42% | 25-34:26% |
| 10 | americas funniest home videos | 78.5M | F:37.4% M:62.6% | 25-34:36% |
When you create Facebook PPC ads, researching other Home Services Facebook pages can provide you with inspiration. Here are some popular Home Services pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Top Home Services | 4.7K | 78 | MYS |
| 2 | Essential Home Services | 96 | 72 | AUS |
| 3 | Preferred Home Services | 4.0K | 62 | - |
| 4 | Perfect Home Services | 1.4K | 35 | - |
| 5 | Direct Home Services | 125 | 33 | - |
| 6 | TriState Home Services | 441 | 28 | - |
| 7 | CS Home Services | 11 | 22 | - |
| 8 | Tulsa Home Services | 634 | 19 | - |
| 9 | Buckeye Home Services | 232 | 18 | USA |
| 10 | NJR Home Services | 11.8K | 135 | USA |
Through AdTargeting, we can get rich information about these Home Services pages.
For example, Top Home Services, it has got 4.7K likes and published 78 ads in total, and its audience is most distributed in MYS. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Home Services audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Home Services - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Home Services audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Home Services audience through user interests.
PPC for Home Services - tiktok
Here are some useful articles to help you market your Home Services business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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