PPC for Hotel - Essential Tips & Platforms to Increase Sales

PPC for Hotel: Essential Tips & Platforms to Increase Sales

Hotel keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Hotel business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Hotel
  • Target Hotel audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Hotel and how it can boost your business.

Table of Contents:

What's PPC for Hotel?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Hotel business by placing Hotel PPC ads in search engines, social media or on websites. But how to develop effective Hotel PPC ads? Here are the steps:

5 Step Process To Creating Hotel PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Hotel ad, which can maximize your advertising revenue.

2. Set a Budget for Your Hotel PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Hotel ads ROI.

3. Target Hotel Audience

You can target Hotel audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Hotel PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Hotel PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Hotel Competitors

Learning competitors' PPC strategies can help you understand the Hotel audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Hotel Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Hotel? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Hotel on Google, and they are your future customers. To get these potential customers, you need to bid on Hotel keywords in AdWords (Google's advertising system) to get your Hotel PPC ads to show up prominently in the search results.

Here are some high-quality Hotel keywords to help you start a successful Google PPC journey.

Rank Hotel Keywords Search volume Cost Per Click Paid Difficulty
1 hotel 101.0M 2.22 1
2 jumeirah beach hotel 90.5K 1.77 21
3 disney world hotels 103.8K 2.05 26
4 hotel belvedere 49.5K 0.70 9
5 carbis bay hotel 49.5K 0.43 26
6 crazy bear hotel 40.5K 0.42 25
7 fairmont hotel 74.0K 6.32 13
8 fullerton hotel 40.5K 0.69 20
9 google hotels 293.7K 2.45 25
10 biltmore hotel 74.0K 1.75 12

See More Hotel Keywords

Also, you can use tools such as AdTargeting to monitor the Hotel keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Hotel website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Hotel keywords research - Adtargeting

PPC for Hotel - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Hotel PPC ads. On Bing, you can bid on Hotel keywords for a lower price.

Here are the search volume and CPC for some of the top Hotel keywords.

Rank Hotel Keywords Search volume Cost Per Click Paid Difficulty
1 best hotel deals 5.1K 0.10 High
2 best cheap hotels 696 0.14 High
3 embassy suites hotel 1.1K 0.03 High
4 discount hotel reservations 240 0.01 High
5 wyndham wyndham rewards hotels 0 0.00 Low
6 hotels hotel deals 18 0.01 Low
7 hotelscomn 0 0.00 Low
8 low hotel rates 29 0.00 Low
9 deals hotels cheap 10 0.00 Low
10 hotel special offers 32 0.04 Medium

See More Hotel Keywords

With these top Hotel keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Hotel ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Hotel audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Hotel audience report to give us an insight into the Hotel audience.

Rank Interests Audience Gender Age
1 hotel 6.1M F:36% M:64% 25-34:37%
2 Hotels 709.6M F:47.4% M:52.6% 25-34:36%
3 Hotels.com 24.1M F:53.2% M:46.8% 25-34:39%
4 Boutique hotel 21.9M F:59.2% M:40.8% 25-34:37%
5 Sheraton Hotels and Resorts 17.0M F:48.9% M:51.1% 25-34:37%
6 Hotel Urbano (company) 13.1M F:66.2% M:33.8% 25-34:34%
7 Four Seasons Hotels and Resorts 11.7M F:47.6% M:52.4% 25-34:36%
8 Conference and resort hotels 8.9M F:54.2% M:45.8% 25-34:31%
9 InterContinental Hotels Group 8.1M F:53.8% M:46.2% 25-34:35%
10 Hilton Hotels & Resorts 6.7M F:54.4% M:45.6% 25-34:34%

When you create Facebook PPC ads, researching other Hotel Facebook pages can provide you with inspiration. Here are some popular Hotel pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 7132 Hotel 9.1K 41 -
2 HOTEL 1171 986 38 -
3 HOTEL 10 21.9K 28 -
4 201 Hotel 575 21 -
5 Hotel Fanes Superior Hotel 30.2K 33 -
6 Hidden Hotel 269.9K 641 USA
7 Castleknock Hotel 55.3K 173 IRL
8 Hotel Klausnerhof 20.2K 142 -
10 Hotel Collection 2.9K 101 CAN

Through AdTargeting, we can get rich information about these Hotel pages.

For example, 7132 Hotel, it has got 9.1K likes and published 41 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Hotel audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Hotel keywords research - Adtargeting

PPC for Hotel - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Hotel audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Hotel audience through user interests.

Hotel keywords research - Adtargeting

PPC for Hotel - tiktok

Here are some useful articles to help you market your Hotel business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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