PPC for HVAC: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your HVAC business, its benefit includes but not limited to:
- Immediately generate a lot of leads for HVAC
- Target HVAC audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for HVAC and how it can boost your business.
What's PPC for HVAC?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your HVAC business by placing HVAC PPC ads in search engines, social media or on websites. But how to develop effective HVAC PPC ads? Here are the steps:
5 Step Process To Creating HVAC PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing HVAC ad, which can maximize your advertising revenue.
2. Set a Budget for Your HVAC PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your HVAC ads ROI.
3. Target HVAC Audience
You can target HVAC audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the HVAC PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your HVAC PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from HVAC Competitors
Learning competitors' PPC strategies can help you understand the HVAC audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost HVAC Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for HVAC? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for HVAC on Google, and they are your future customers. To get these potential customers, you need to bid on HVAC keywords in AdWords (Google's advertising system) to get your HVAC PPC ads to show up prominently in the search results.
Here are some high-quality HVAC keywords to help you start a successful Google PPC journey.
| Rank | HVAC Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | HVAC | 550.0K | 11.49 | 27 |
| 2 | hvac ventilation | 1.3K | 5.37 | 50 |
| 3 | hvac tune up | 2.4K | 28.54 | 47 |
| 4 | residential hvac contractors near me | 1.3K | 28.95 | 51 |
| 5 | split unit hvac | 1.3K | 4.39 | 100 |
| 6 | hvac specialist | 1.0K | 20.82 | 46 |
| 7 | hvac installation near me | 2.9K | 36.92 | 51 |
| 8 | amana hvac | 2.4K | 9.43 | 75 |
| 9 | alpine hvac | 720 | 5.29 | 100 |
| 10 | new hvac system cost | 4.4K | 6.72 | 100 |
See More HVAC Keywords
Also, you can use tools such as AdTargeting to monitor the HVAC keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a HVAC website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for HVAC - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for HVAC PPC ads. On Bing, you can bid on HVAC keywords for a lower price.
Here are the search volume and CPC for some of the top HVAC keywords.
| Rank | HVAC Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | industry for hvac | 0 | 0.00 | Low |
| 2 | furnace hvac | 308 | 0.15 | High |
| 3 | local hvac service | 138 | 0.23 | High |
| 4 | hvac air conditioning purchase | 0 | 0.00 | Low |
| 5 | hvac locations | 78 | 0.00 | Medium |
| 6 | goldsboro air condition hvac system | 0 | 0.00 | Low |
| 7 | air conditioner hvac systems | 35 | 0.00 | Medium |
| 8 | hvac units comparison | 0 | 0.00 | Low |
| 9 | search commercial hvac system | 0 | 0.00 | Low |
| 10 | rate hvac systems | 11 | 0.00 | Low |
See More HVAC Keywords
With these top HVAC keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place HVAC ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target HVAC audience based on interests, age, gender, geographic location, etc.
Here is Facebook's HVAC audience report to give us an insight into the HVAC audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | HVAC | 87.6M | F:40% M:60% | 25-34:30% |
| 2 | Duct (HVAC) | 1.5M | F:41.3% M:58.7% | 25-34:26% |
| 3 | HVAC TECH | 105.2K | F:6% M:94% | 25-34:44% |
When you create Facebook PPC ads, researching other HVAC Facebook pages can provide you with inspiration. Here are some popular HVAC pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Ferguson HVAC | 16.3K | 54 | USA |
| 2 | Air 1 HVAC | 133 | 20 | - |
| 3 | 24Seven HVAC | 1.5K | 17 | - |
| 4 | HVAC Stickers | 1.7K | 56 | USA |
| 5 | Keefe HVAC | 2.1K | 53 | - |
| 6 | Total HVAC | 1.6K | 27 | - |
| 7 | Suburban HVAC | 566 | 17 | - |
| 8 | Hvac tutor | 2.2K | 15 | - |
| 9 | Coyote HVAC | 813 | 15 | - |
| 10 | HVAC Grow | 1.0K | 47 | CAN |
Through AdTargeting, we can get rich information about these HVAC pages.
For example, Ferguson HVAC, it has got 16.3K likes and published 54 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the HVAC audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for HVAC - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of HVAC audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target HVAC audience through user interests.
PPC for HVAC - tiktok
Here are some useful articles to help you market your HVAC business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
More Industries You May Be Interested In:
In-Home Care Providers
Industrial
Insurance
Insurance Business