PPC for Human Resources - Essential Tips & Platforms to Increase Sales

PPC for Human Resources: Essential Tips & Platforms to Increase Sales

Human Resources keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Human Resources business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Human Resources
  • Target Human Resources audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Human Resources and how it can boost your business.

Table of Contents:

What's PPC for Human Resources?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Human Resources business by placing Human Resources PPC ads in search engines, social media or on websites. But how to develop effective Human Resources PPC ads? Here are the steps:

5 Step Process To Creating Human Resources PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Human Resources ad, which can maximize your advertising revenue.

2. Set a Budget for Your Human Resources PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Human Resources ads ROI.

3. Target Human Resources Audience

You can target Human Resources audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Human Resources PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Human Resources PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Human Resources Competitors

Learning competitors' PPC strategies can help you understand the Human Resources audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Human Resources Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Human Resources? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Human Resources on Google, and they are your future customers. To get these potential customers, you need to bid on Human Resources keywords in AdWords (Google's advertising system) to get your Human Resources PPC ads to show up prominently in the search results.

Here are some high-quality Human Resources keywords to help you start a successful Google PPC journey.

Rank Human Resources Keywords Search volume Cost Per Click Paid Difficulty
1 human resources 487.5K 3.34 9
2 autozone human resources 390 3.26 7
3 human resources coordinator 2.9K 2.52 11
4 kroger human resources 1.3K 4.43 7
5 human resources career 2.9K 3.08 30
6 human resources consulting services 880 16.38 29
7 human resources online 1.3K 13.16 30
8 texas human resources 1.3K 3.22 16
9 vumc human resources 390 0.00 0
10 amazon human resources 5.4K 1.35 11

See More Human Resources Keywords

Also, you can use tools such as AdTargeting to monitor the Human Resources keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Human Resources website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Human Resources keywords research - Adtargeting

PPC for Human Resources - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Human Resources PPC ads. On Bing, you can bid on Human Resources keywords for a lower price.

Here are the search volume and CPC for some of the top Human Resources keywords.

Rank Human Resources Keywords Search volume Cost Per Click Paid Difficulty
1 human resources 24.9K 0.21 High
2 muer human resources 0 0.00 Low
3 healthcare human resources society 0 0.00 Low
4 pg e human resources 32 0.01 Low
5 human resources ca gov 0 0.00 Low
6 state dept human resources 0 0.00 Low
7 human resources human services 10 0.00 Low
8 ui human resources 13 0.00 Low
9 human resources procedures 13 0.00 Low
10 human resources allstate 10 0.00 Low

See More Human Resources Keywords

With these top Human Resources keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Human Resources ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Human Resources audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Human Resources audience report to give us an insight into the Human Resources audience.

Rank Interests Audience Gender Age
1 Human resources 37.6M F:45.5% M:54.5% 25-34:38%
2 human resources 71.1K F:10% M:90% 45-54:26%
3 Chief human resources officer 505.4K F:35.9% M:64.1% 25-34:42%
4 Competence (human resources) 133.0K F:34.3% M:65.7% 25-34:33%
5 Human Resources Management 130.3K F:53% M:47% 25-34:50%
6 Professional in Human Resources 127.5K F:43% M:57% 25-34:44%
7 Human Resources (film) 23.8K F:46% M:54% 25-34:51%
8 Institute of Human Resources Development 21.3K F:21% M:79% 25-34:43%
9 International Public Management Association for Human Resources 4.5K F:65% M:35% 35-44:28%
10 Organizational behavior and human resources 440 F:83% M:17% 35-44:42

When you create Facebook PPC ads, researching other Human Resources Facebook pages can provide you with inspiration. Here are some popular Human Resources pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Human Resources Online 62.1K 49 AUS
2 CYB Human Resources 1.2K 15 -
3 Human Resources Vacatures 567 15 NLD
4 Redstone - Human Resources 109 49 -
5 Ahead Human Resources 1.8K 29 -
6 FEL Human Resources 768 157 DEU
7 ManDynamic Human Resources 6.4K 50 -
8 Jawa Human Resources - Jawahr 749 20 SAU
9 Shankara Foundation Human Resources 6.5K 16 -
10 Grow Human Resources Limited 102 16 -

Through AdTargeting, we can get rich information about these Human Resources pages.

For example, Human Resources Online, it has got 62.1K likes and published 49 ads in total, and its audience is most distributed in AUS. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Human Resources audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Human Resources keywords research - Adtargeting

PPC for Human Resources - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Human Resources audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Human Resources audience through user interests.

Human Resources keywords research - Adtargeting

PPC for Human Resources - tiktok

Here are some useful articles to help you market your Human Resources business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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