PPC for Hospitality: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Hospitality business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Hospitality
- Target Hospitality audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Hospitality and how it can boost your business.
What's PPC for Hospitality?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Hospitality business by placing Hospitality PPC ads in search engines, social media or on websites. But how to develop effective Hospitality PPC ads? Here are the steps:
5 Step Process To Creating Hospitality PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Hospitality ad, which can maximize your advertising revenue.
2. Set a Budget for Your Hospitality PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Hospitality ads ROI.
3. Target Hospitality Audience
You can target Hospitality audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Hospitality PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Hospitality PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Hospitality Competitors
Learning competitors' PPC strategies can help you understand the Hospitality audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Hospitality Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Hospitality? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Hospitality on Google, and they are your future customers. To get these potential customers, you need to bid on Hospitality keywords in AdWords (Google's advertising system) to get your Hospitality PPC ads to show up prominently in the search results.
Here are some high-quality Hospitality keywords to help you start a successful Google PPC journey.
| Rank | Hospitality Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | hospitality | 297.4K | 0.92 | 1 |
| 2 | hospitality recruitment agencies | 1.8K | 2.93 | 42 |
| 3 | target hospitality corp | 406 | 0.00 | 0 |
| 4 | Hospitality consulting | 2.6K | 2.30 | 41 |
| 5 | my aimbridge hospitality | 895 | 1.27 | 4 |
| 6 | hotel and hospitality management | 1.5K | 1.74 | 31 |
| 7 | hospitality club | 2.4K | 1.14 | 2 |
| 8 | byblos hospitality | 2.5K | 0.44 | 1 |
| 9 | concord hospitality enterprises | 556 | 1.25 | 10 |
| 10 | nile hospitality | 670 | 0.57 | 1 |
See More Hospitality Keywords
Also, you can use tools such as AdTargeting to monitor the Hospitality keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Hospitality website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Hospitality - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Hospitality PPC ads. On Bing, you can bid on Hospitality keywords for a lower price.
Here are the search volume and CPC for some of the top Hospitality keywords.
| Rank | Hospitality Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | hospitality uk | 10 | 0.00 | Medium |
| 2 | hospitality house official website | 0 | 0.00 | Low |
| 3 | vantage hospitality group inc | 20 | 0.00 | Low |
| 4 | hospitality services skill | 0 | 0.00 | Low |
| 5 | hospitality design group | 10 | 0.00 | Low |
| 6 | florida hospitality | 17 | 0.00 | Low |
| 7 | hospitality architect | 10 | 0.00 | Low |
| 8 | hospitality homes xenia oh | 0 | 0.00 | Low |
| 9 | mckibbon hospitality | 157 | 0.02 | Medium |
| 10 | hmc hospitality management | 10 | 0.00 | Low |
See More Hospitality Keywords
With these top Hospitality keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Hospitality ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Hospitality audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Hospitality audience report to give us an insight into the Hospitality audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Hospitality industry | 48.9M | F:57.2% M:42.8% | 25-34:35% |
| 2 | Hospitality management studies | 11.9M | F:40.3% M:59.7% | 18-24:56% |
| 3 | Southern hospitality | 432.3K | F:71.7% M:28.3% | 25-34:21% |
| 4 | Hospitality consulting | 39.8K | F:53% M:47% | 25-34:33% |
| 5 | National Kaohsiung University of Hospitality and Tourism | 23.6K | F:66% M:34% | 25-34:31% |
| 6 | Berjaya University College of Hospitality | 850 | F:32% M:68% | 18-24:28 |
When you create Facebook PPC ads, researching other Hospitality Facebook pages can provide you with inspiration. Here are some popular Hospitality pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Reward Hospitality | 1.8K | 78 | AUS |
| 2 | ATL Hospitality | 94 | 54 | - |
| 3 | Central Hospitality | 14.7K | 38 | - |
| 4 | HOSPITALITY.digital | 670 | 30 | - |
| 5 | Discovery Hospitality | 48.4K | 19 | PHL |
| 6 | Katara Hospitality | 1.7K | 16 | - |
| 7 | Gecko Hospitality | 4.1K | 15 | - |
| 8 | Westbrook Hospitality | 116 | 63 | USA |
| 9 | Hospitality Career | 1.1K | 39 | - |
| 10 | ONYX Hospitality | 265 | 27 | - |
Through AdTargeting, we can get rich information about these Hospitality pages.
For example, Reward Hospitality, it has got 1.8K likes and published 78 ads in total, and its audience is most distributed in AUS. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Hospitality audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Hospitality - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Hospitality audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Hospitality audience through user interests.
PPC for Hospitality - tiktok
Here are some useful articles to help you market your Hospitality business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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