PPC for Home Based Business: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Home Based Business business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Home Based Business
- Target Home Based Business audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Home Based Business and how it can boost your business.
What's PPC for Home Based Business?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Home Based Business business by placing Home Based Business PPC ads in search engines, social media or on websites. But how to develop effective Home Based Business PPC ads? Here are the steps:
5 Step Process To Creating Home Based Business PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Home Based Business ad, which can maximize your advertising revenue.
2. Set a Budget for Your Home Based Business PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Home Based Business ads ROI.
3. Target Home Based Business Audience
You can target Home Based Business audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Home Based Business PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Home Based Business PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Home Based Business Competitors
Learning competitors' PPC strategies can help you understand the Home Based Business audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Home Based Business Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Home Based Business? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Home Based Business on Google, and they are your future customers. To get these potential customers, you need to bid on Home Based Business keywords in AdWords (Google's advertising system) to get your Home Based Business PPC ads to show up prominently in the search results.
Here are some high-quality Home Based Business keywords to help you start a successful Google PPC journey.
| Rank | Home Based Business Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | home based business | 38.9K | 1.37 | 39 |
| 2 | sole proprietorship home based business | 20 | 10.05 | 17 |
| 3 | good home based business ideas | 40 | 1.14 | 63 |
| 4 | low investment home based business | 70 | 0.49 | 28 |
| 5 | popular home based businesses | 30 | 2.55 | 47 |
| 6 | small home based business ideas | 170 | 1.54 | 52 |
| 7 | best home based business to start | 110 | 1.54 | 48 |
| 8 | bayad center home based business | 10 | 0.20 | 23 |
| 9 | best home based business | 1.1K | 1.41 | 40 |
| 10 | mlm home based business | 30 | 3.54 | 22 |
See More Home Based Business Keywords
Also, you can use tools such as AdTargeting to monitor the Home Based Business keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Home Based Business website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Home Based Business - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Home Based Business PPC ads. On Bing, you can bid on Home Based Business keywords for a lower price.
Here are the search volume and CPC for some of the top Home Based Business keywords.
| Rank | Home Based Business Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | buy home based business | 12 | 0.00 | Low |
| 2 | home based business india without investments | 0 | 0.00 | Low |
| 3 | do i need start home based business | 0 | 0.00 | Low |
| 4 | rated home based business | 0 | 0.00 | Low |
| 5 | best home based businesses online | 10 | 0.00 | Low |
| 6 | low cost home based business | 12 | 0.00 | Low |
| 7 | top 5 home based business | 0 | 0.00 | Low |
| 8 | free home business ideas home based business | 0 | 0.00 | Low |
| 9 | opportunity home business opportunity home based business | 0 | 0.00 | Low |
| 10 | home based business questions | 0 | 0.00 | Low |
See More Home Based Business Keywords
With these top Home Based Business keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Home Based Business ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Home Based Business audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Home Based Business audience report to give us an insight into the Home Based Business audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Home Based Business | 61.6K | F:57% M:43% | 25-34:37% |
| 2 | Home business | 63.3M | F:56.1% M:43.9% | 25-34:41% |
When you create Facebook PPC ads, researching other Home Based Business Facebook pages can provide you with inspiration. Here are some popular Home Based Business pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Home Based Business | 155 | 1 | - |
| 2 | Home Based Business | 16 | 1 | - |
| 3 | Home Based Business | 0 | 1 | - |
| 4 | Home Based Business | 169 | 6 | - |
| 5 | Home Based Business | 1 | 4 | - |
| 6 | Home based business | 1.4K | 1 | - |
| 7 | Home based business | 47 | 5 | - |
| 8 | Home-based Business | 517 | 1 | - |
| 9 | Home-Based Business Extravaganza | 250 | 1 | - |
| 10 | EC Home Based Business | 141 | 1 | - |
Through AdTargeting, we can get rich information about these Home Based Business pages.
For example, Home Based Business, it has got 155 likes and published 1 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Home Based Business audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Home Based Business - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Home Based Business audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Home Based Business audience through user interests.
PPC for Home Based Business - tiktok
Here are some useful articles to help you market your Home Based Business business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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