PPC for Higher Education: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Higher Education business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Higher Education
- Target Higher Education audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Higher Education and how it can boost your business.
What's PPC for Higher Education?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Higher Education business by placing Higher Education PPC ads in search engines, social media or on websites. But how to develop effective Higher Education PPC ads? Here are the steps:
5 Step Process To Creating Higher Education PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Higher Education ad, which can maximize your advertising revenue.
2. Set a Budget for Your Higher Education PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Higher Education ads ROI.
3. Target Higher Education Audience
You can target Higher Education audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Higher Education PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Higher Education PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Higher Education Competitors
Learning competitors' PPC strategies can help you understand the Higher Education audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Higher Education Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Higher Education? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Higher Education on Google, and they are your future customers. To get these potential customers, you need to bid on Higher Education keywords in AdWords (Google's advertising system) to get your Higher Education PPC ads to show up prominently in the search results.
Here are some high-quality Higher Education keywords to help you start a successful Google PPC journey.
| Rank | Higher Education Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | higher education | 187.9K | 2.77 | 1 |
| 2 | higher education official website | 166 | 0.51 | 1 |
| 3 | gndu higher education | 539 | 0.00 | 0 |
| 4 | higher education cg | 3.4K | 0.00 | 0 |
| 5 | kelani higher education | 507 | 0.00 | 0 |
| 6 | best countries for higher education | 468 | 0.38 | 8 |
| 7 | higher education administration | 945 | 12.96 | 32 |
| 8 | higher education experience | 80 | 0.00 | 1 |
| 9 | higher education degrees | 4.3K | 7.89 | 9 |
| 10 | the registry higher education | 217 | 2.82 | 10 |
See More Higher Education Keywords
Also, you can use tools such as AdTargeting to monitor the Higher Education keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Higher Education website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Higher Education - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Higher Education PPC ads. On Bing, you can bid on Higher Education keywords for a lower price.
Here are the search volume and CPC for some of the top Higher Education keywords.
| Rank | Higher Education Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | higher education | 5.7K | 0.04 | High |
| 2 | future higher education | 15 | 0.00 | Medium |
| 3 | kentucky higher education | 97 | 0.00 | Low |
| 4 | havering college further higher education | 0 | 0.00 | Low |
| 5 | higher education news | 105 | 0.00 | Low |
| 6 | higher education doctoral programs | 21 | 0.63 | Medium |
| 7 | phd higher education online | 20 | 0.18 | Medium |
| 8 | inside higher education | 382 | 0.00 | Low |
| 9 | higher education ma | 10 | 0.00 | Low |
| 10 | higher education graduate programs | 62 | 0.14 | Medium |
See More Higher Education Keywords
With these top Higher Education keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Higher Education ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Higher Education audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Higher Education audience report to give us an insight into the Higher Education audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Higher education | 662.5M | F:39.5% M:60.5% | 25-34:37% |
| 2 | Monterrey Institute of Technology and Higher Education | 12.9M | F:52.6% M:47.4% | 18-24:31% |
| 3 | Ministry of Higher Education (Malaysia) | 2.2M | F:46.5% M:53.5% | 18-24:45% |
| 4 | Higher education in the United States | 1.9M | F:64% M:36% | 25-34:30% |
| 5 | Times Higher Education World University Rankings | 1.2M | F:40.1% M:59.9% | 18-24:54% |
| 6 | Times Higher Education | 780.6K | F:33.3% M:66.7% | 18-24:36% |
| 7 | The Chronicle of Higher Education | 535.4K | F:71.2% M:28.8% | 45-54:26% |
| 8 | Part-time learner in higher education | 378.1K | F:48.9% M:51.1% | 18-24:35% |
| 9 | Certificate of Higher Education | 236.0K | F:39.4% M:60.6% | 25-34:37% |
| 10 | Monterrey Institute of Technology and Higher Education, Monterrey | 17.4K | F:64% M:36% | 35-44:36% |
When you create Facebook PPC ads, researching other Higher Education Facebook pages can provide you with inspiration. Here are some popular Higher Education pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Higher Education Skincare | 1.9K | 131 | USA |
| 2 | STC Higher Education | 10.2K | 48 | MLT |
| 3 | BCI Higher Education | 6.3K | 39 | LKA |
| 4 | Prowess Higher Education | 5.9K | 36 | CMR |
| 5 | Stadio Higher Education | 17.2K | 53 | - |
| 6 | Times Higher Education | 61.9K | 41 | ARG |
| 7 | Times Higher Education Connect | 2.0K | 484 | CHN |
| 8 | Times Higher Education Student | 53.1K | 58 | DEU |
| 9 | Pearson Canada Higher Education | 1.3K | 26 | CAN |
| 10 | Chronicle of Higher Education | 182.9K | 242 | USA |
Through AdTargeting, we can get rich information about these Higher Education pages.
For example, Higher Education Skincare, it has got 1.9K likes and published 131 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Higher Education audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Higher Education - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Higher Education audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Higher Education audience through user interests.
PPC for Higher Education - tiktok
Here are some useful articles to help you market your Higher Education business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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