PPC for Health Fitness - Essential Tips & Platforms to Increase Sales

PPC for Health Fitness: Essential Tips & Platforms to Increase Sales

Health Fitness keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Health Fitness business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Health Fitness
  • Target Health Fitness audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Health Fitness and how it can boost your business.

Table of Contents:

What's PPC for Health Fitness?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Health Fitness business by placing Health Fitness PPC ads in search engines, social media or on websites. But how to develop effective Health Fitness PPC ads? Here are the steps:

5 Step Process To Creating Health Fitness PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Health Fitness ad, which can maximize your advertising revenue.

2. Set a Budget for Your Health Fitness PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Health Fitness ads ROI.

3. Target Health Fitness Audience

You can target Health Fitness audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Health Fitness PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Health Fitness PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Health Fitness Competitors

Learning competitors' PPC strategies can help you understand the Health Fitness audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Health Fitness Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Health Fitness? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Health Fitness on Google, and they are your future customers. To get these potential customers, you need to bid on Health Fitness keywords in AdWords (Google's advertising system) to get your Health Fitness PPC ads to show up prominently in the search results.

Here are some high-quality Health Fitness keywords to help you start a successful Google PPC journey.

Rank Health Fitness Keywords Search volume Cost Per Click Paid Difficulty

See More Health Fitness Keywords

Also, you can use tools such as AdTargeting to monitor the Health Fitness keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Health Fitness website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Health Fitness keywords research - Adtargeting

PPC for Health Fitness - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Health Fitness PPC ads. On Bing, you can bid on Health Fitness keywords for a lower price.

Here are the search volume and CPC for some of the top Health Fitness keywords.

Rank Health Fitness Keywords Search volume Cost Per Click Paid Difficulty
1 health fitness 3.3K 0.03 High
2 whole body health fitness 10 0.00 Low
3 health fitness life 10 0.00 Low
4 sunny health fitness recumbent bike 358 0.05 High
5 health fitness websites men 0 0.00 Low
6 online health fitness programs 0 0.00 Low
7 youtube sunny health fitness 14 0.00 Low
8 health fitness price 0 0.00 Low
9 sunny health fitness mini stepper 111 0.13 High
10 northeast health fitness 15 0.00 Low

See More Health Fitness Keywords

With these top Health Fitness keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Health Fitness ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Health Fitness audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Health Fitness audience report to give us an insight into the Health Fitness audience.

Rank Interests Audience Gender Age
1 Fitness and wellness 1.3B F:43.7% M:56.3% 25-34:36%
2 Physical exercise 760.8M F:44.5% M:55.5% 25-34:36%
3 Health club 160.1M F:43% M:57% 25-34:37%
4 Discovery Fit & Health 774.7K F:39.6% M:60.4% 25-34:42%
5 Fitness & Health 237.0K F:34.4% M:65.6% 25-34:36%
6 Women's Health & Fitness Magazine 234.6K F:92% M:8% 35-44:31%
7 IDEA Health and Fitness Association 58.6K F:73% M:27% 45-54:30%
8 Health and Fitness Magazine 9.5K F:60% M:40% 25-34:28%

When you create Facebook PPC ads, researching other Health Fitness Facebook pages can provide you with inspiration. Here are some popular Health Fitness pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Health & Fitness 54 110 -
2 Solinca Health & Fitness 140.9K 76 PRT
3 Pulse Health & Fitness 14.7K 64 BRA
4 FitFam - Health & Fitness 607 38 -
5 Sunny Health & Fitness 149.9K 36 USA
6 Island Health & Fitness 2.5K 34 -
7 Innovative Health & Fitness 4.3K 26 -
8 Onetwofit Health & Fitness 24.4K 115 -
9 Zone Health & Fitness 10.2K 41 USA
10 Echelon Health & Fitness. 4.3K 45 -

Through AdTargeting, we can get rich information about these Health Fitness pages.

For example, Health & Fitness, it has got 54 likes and published 110 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Health Fitness audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Health Fitness keywords research - Adtargeting

PPC for Health Fitness - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Health Fitness audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Health Fitness audience through user interests.

Health Fitness keywords research - Adtargeting

PPC for Health Fitness - tiktok

Here are some useful articles to help you market your Health Fitness business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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