PPC for Health Fitness: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Health Fitness business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Health Fitness
- Target Health Fitness audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Health Fitness and how it can boost your business.
What's PPC for Health Fitness?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Health Fitness business by placing Health Fitness PPC ads in search engines, social media or on websites. But how to develop effective Health Fitness PPC ads? Here are the steps:
5 Step Process To Creating Health Fitness PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Health Fitness ad, which can maximize your advertising revenue.
2. Set a Budget for Your Health Fitness PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Health Fitness ads ROI.
3. Target Health Fitness Audience
You can target Health Fitness audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Health Fitness PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Health Fitness PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Health Fitness Competitors
Learning competitors' PPC strategies can help you understand the Health Fitness audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Health Fitness Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Health Fitness? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Health Fitness on Google, and they are your future customers. To get these potential customers, you need to bid on Health Fitness keywords in AdWords (Google's advertising system) to get your Health Fitness PPC ads to show up prominently in the search results.
Here are some high-quality Health Fitness keywords to help you start a successful Google PPC journey.
| Rank | Health Fitness Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|
See More Health Fitness Keywords
Also, you can use tools such as AdTargeting to monitor the Health Fitness keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Health Fitness website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Health Fitness - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Health Fitness PPC ads. On Bing, you can bid on Health Fitness keywords for a lower price.
Here are the search volume and CPC for some of the top Health Fitness keywords.
| Rank | Health Fitness Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | health fitness | 3.3K | 0.03 | High |
| 2 | whole body health fitness | 10 | 0.00 | Low |
| 3 | health fitness life | 10 | 0.00 | Low |
| 4 | sunny health fitness recumbent bike | 358 | 0.05 | High |
| 5 | health fitness websites men | 0 | 0.00 | Low |
| 6 | online health fitness programs | 0 | 0.00 | Low |
| 7 | youtube sunny health fitness | 14 | 0.00 | Low |
| 8 | health fitness price | 0 | 0.00 | Low |
| 9 | sunny health fitness mini stepper | 111 | 0.13 | High |
| 10 | northeast health fitness | 15 | 0.00 | Low |
See More Health Fitness Keywords
With these top Health Fitness keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Health Fitness ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Health Fitness audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Health Fitness audience report to give us an insight into the Health Fitness audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Fitness and wellness | 1.3B | F:43.7% M:56.3% | 25-34:36% |
| 2 | Physical exercise | 760.8M | F:44.5% M:55.5% | 25-34:36% |
| 3 | Health club | 160.1M | F:43% M:57% | 25-34:37% |
| 4 | Discovery Fit & Health | 774.7K | F:39.6% M:60.4% | 25-34:42% |
| 5 | Fitness & Health | 237.0K | F:34.4% M:65.6% | 25-34:36% |
| 6 | Women's Health & Fitness Magazine | 234.6K | F:92% M:8% | 35-44:31% |
| 7 | IDEA Health and Fitness Association | 58.6K | F:73% M:27% | 45-54:30% |
| 8 | Health and Fitness Magazine | 9.5K | F:60% M:40% | 25-34:28% |
When you create Facebook PPC ads, researching other Health Fitness Facebook pages can provide you with inspiration. Here are some popular Health Fitness pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Health & Fitness | 54 | 110 | - |
| 2 | Solinca Health & Fitness | 140.9K | 76 | PRT |
| 3 | Pulse Health & Fitness | 14.7K | 64 | BRA |
| 4 | FitFam - Health & Fitness | 607 | 38 | - |
| 5 | Sunny Health & Fitness | 149.9K | 36 | USA |
| 6 | Island Health & Fitness | 2.5K | 34 | - |
| 7 | Innovative Health & Fitness | 4.3K | 26 | - |
| 8 | Onetwofit Health & Fitness | 24.4K | 115 | - |
| 9 | Zone Health & Fitness | 10.2K | 41 | USA |
| 10 | Echelon Health & Fitness. | 4.3K | 45 | - |
Through AdTargeting, we can get rich information about these Health Fitness pages.
For example, Health & Fitness, it has got 54 likes and published 110 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Health Fitness audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Health Fitness - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Health Fitness audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Health Fitness audience through user interests.
PPC for Health Fitness - tiktok
Here are some useful articles to help you market your Health Fitness business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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