PPC for Health Insurance - Essential Tips & Platforms to Increase Sales

PPC for Health Insurance: Essential Tips & Platforms to Increase Sales

Health Insurance keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Health Insurance business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Health Insurance
  • Target Health Insurance audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Health Insurance and how it can boost your business.

Table of Contents:

What's PPC for Health Insurance?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Health Insurance business by placing Health Insurance PPC ads in search engines, social media or on websites. But how to develop effective Health Insurance PPC ads? Here are the steps:

5 Step Process To Creating Health Insurance PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Health Insurance ad, which can maximize your advertising revenue.

2. Set a Budget for Your Health Insurance PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Health Insurance ads ROI.

3. Target Health Insurance Audience

You can target Health Insurance audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Health Insurance PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Health Insurance PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Health Insurance Competitors

Learning competitors' PPC strategies can help you understand the Health Insurance audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Health Insurance Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Health Insurance? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Health Insurance on Google, and they are your future customers. To get these potential customers, you need to bid on Health Insurance keywords in AdWords (Google's advertising system) to get your Health Insurance PPC ads to show up prominently in the search results.

Here are some high-quality Health Insurance keywords to help you start a successful Google PPC journey.

Rank Health Insurance Keywords Search volume Cost Per Click Paid Difficulty
1 health insurance 450.0K 15.53 70
2 free health insurance 33.1K 14.74 15
3 colonial health insurance 2.0K 4.08 46
4 christian health insurance 5.6K 9.26 47
5 buy health insurance online 1.9K 12.96 69
6 fidelis health insurance 1.9K 7.20 44
7 affordable health insurance fl 33.1K 23.30 58
8 ayushman bharat health insurance 1.9K 0.54 24
9 navi health insurance 18.3K 1.42 51
10 affordable georgia health insurance 1.3K 12.06 61

See More Health Insurance Keywords

Also, you can use tools such as AdTargeting to monitor the Health Insurance keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Health Insurance website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Health Insurance keywords research - Adtargeting

PPC for Health Insurance - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Health Insurance PPC ads. On Bing, you can bid on Health Insurance keywords for a lower price.

Here are the search volume and CPC for some of the top Health Insurance keywords.

Rank Health Insurance Keywords Search volume Cost Per Click Paid Difficulty
1 health insurance 117.7K 0.27 High
2 cheaphealth insurance 0 0.00 Low
3 health insurance price quote 10 0.21 High
4 purchasing health insurance individually 10 0.00 Low
5 low cost health insurance blue 0 0.00 Low
6 humana health insurance plans 2.2K 0.44 High
7 health insurance affordable health insurance quote online 0 0.00 Low
8 getting health insurance quotes 17 0.00 Low
9 personal health insurance plan 2.6K 0.06 High
10 enroll health insurance 177 0.19 High

See More Health Insurance Keywords

With these top Health Insurance keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Health Insurance ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Health Insurance audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Health Insurance audience report to give us an insight into the Health Insurance audience.

Rank Interests Audience Gender Age
1 Health insurance 59.2M F:48.2% M:51.8% 25-34:28%
2 National health insurance 1.4M F:51.3% M:48.7% 25-34:39%
3 Health Insurance Portability and Accountability Act 783.1K F:37.3% M:62.7% 25-34:26%
4 Health insurance in the United States 419.1K F:66.9% M:33.1% 55-64:33%
5 Health insurance coverage in the United States 190.5K F:63.9% M:36.1% 55-64:46%
6 Health insurance mandate 166.2K F:60.7% M:39.3% 55-64:45%
7 Health insurance marketplace 142.2K F:67.6% M:32.4% 55-64:27%
8 EHealthInsurance 68.2K F:61% M:39% 65+:84%

When you create Facebook PPC ads, researching other Health Insurance Facebook pages can provide you with inspiration. Here are some popular Health Insurance pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Health Insurance 32 2549 -
2 Westfund Health Insurance 3.9K 145 AUS
3 Health Insurance Hero 580 111 USA
4 Oneplan Health Insurance 85.8K 103 ZAF
5 ahm health insurance 18.6K 84 AUS
6 Health Insurance Plan 1.6K 419 -
7 nib health insurance 46.9K 240 AUS
8 Health Insurance Comparison 44.5K 237 AUS
9 Connect Health Insurance 338.6K 129 -
10 Buy Health Insurance 254 43 -

Through AdTargeting, we can get rich information about these Health Insurance pages.

For example, Health Insurance, it has got 32 likes and published 2549 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Health Insurance audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Health Insurance keywords research - Adtargeting

PPC for Health Insurance - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Health Insurance audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Health Insurance audience through user interests.

Health Insurance keywords research - Adtargeting

PPC for Health Insurance - tiktok

Here are some useful articles to help you market your Health Insurance business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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