PPC for Health Care: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Health Care business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Health Care
- Target Health Care audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Health Care and how it can boost your business.
What's PPC for Health Care?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Health Care business by placing Health Care PPC ads in search engines, social media or on websites. But how to develop effective Health Care PPC ads? Here are the steps:
5 Step Process To Creating Health Care PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Health Care ad, which can maximize your advertising revenue.
2. Set a Budget for Your Health Care PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Health Care ads ROI.
3. Target Health Care Audience
You can target Health Care audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Health Care PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Health Care PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Health Care Competitors
Learning competitors' PPC strategies can help you understand the Health Care audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Health Care Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Health Care? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Health Care on Google, and they are your future customers. To get these potential customers, you need to bid on Health Care keywords in AdWords (Google's advertising system) to get your Health Care PPC ads to show up prominently in the search results.
Here are some high-quality Health Care keywords to help you start a successful Google PPC journey.
| Rank | Health Care Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | Health care | 301.0K | 9.84 | 22 |
| 2 | national health care insurance | 40 | 8.58 | 41 |
| 3 | health care costs | 1.9K | 5.44 | 28 |
| 4 | health care management | 22.2K | 7.41 | 39 |
| 5 | buy health care | 70 | 10.47 | 73 |
| 6 | medical health care insurance | 30 | 18.68 | 40 |
| 7 | i health care | 590 | 1.01 | 9 |
| 8 | the health care | 320 | 1.27 | 10 |
| 9 | cheap health care plans | 260 | 13.95 | 82 |
| 10 | health care system | 10.1K | 2.00 | 6 |
See More Health Care Keywords
Also, you can use tools such as AdTargeting to monitor the Health Care keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Health Care website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Health Care - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Health Care PPC ads. On Bing, you can bid on Health Care keywords for a lower price.
Here are the search volume and CPC for some of the top Health Care keywords.
| Rank | Health Care Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | health care products services | 10 | 0.00 | Low |
| 2 | us medical health care | 10 | 0.00 | Low |
| 3 | us health care yahoo | 0 | 0.00 | Low |
| 4 | phs health care | 10 | 0.00 | Low |
| 5 | define health care operations | 10 | 0.00 | Low |
| 6 | nhs health care support worker | 0 | 0.00 | Low |
| 7 | personnal health care | 0 | 0.00 | Low |
| 8 | health care options inc | 10 | 0.00 | Low |
| 9 | prohealth care mychart | 158 | 0.01 | High |
| 10 | health care jobs | 402 | 0.27 | High |
See More Health Care Keywords
With these top Health Care keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Health Care ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Health Care audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Health Care audience report to give us an insight into the Health Care audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Health care | 447.1M | F:50.6% M:49.4% | 25-34:33% |
| 2 | health | 17.3M | F:94% M:6% | 45-54:52 |
| 3 | Health care provider | 76.4M | F:59.5% M:40.5% | 4:65% |
| 4 | Health care industry | 2.9M | F:63.5% M:36.5% | 4:65% |
| 5 | Universal health care | 1.7M | F:46.2% M:53.8% | 4:65% |
| 6 | Primary health care | 741.1K | F:56.7% M:43.3% | 4:65% |
| 7 | Health care prices | 100.4K | F:58.2% M:41.8% | 4:65% |
| 8 | Health care reform | 85.7K | F:49% M:51% | 4:65% |
| 9 | Personal care | 347.9M | F:72.8% M:27.2% | 4:65% |
| 10 | World Health Organization | 369.8M | F:48.2% M:51.8% | 4:65% |
When you create Facebook PPC ads, researching other Health Care Facebook pages can provide you with inspiration. Here are some popular Health Care pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Health CARE | 3.5K | 81 | - |
| 2 | Health Care | 4.9K | 16 | - |
| 3 | Health Care | 70 | 98 | - |
| 4 | Health Care Voter | 54.4K | 284 | - |
| 5 | Stanford Health Care | 54.4K | 160 | USA |
| 6 | MU Health Care | 18.1K | 65 | USA |
| 7 | Caresy Health Care | 47 | 48 | - |
| 8 | Steward Health Care | 4.2K | 36 | - |
| 9 | Paramount Health Care | 525 | 35 | - |
| 10 | Kolors Health Care | 419.4K | 33 | IND |
Through AdTargeting, we can get rich information about these Health Care pages.
For example, Health CARE, it has got 3.5K likes and published 81 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Health Care audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Health Care - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Health Care audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Health Care audience through user interests.
PPC for Health Care - tiktok
Here are some useful articles to help you market your Health Care business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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