PPC for Gyms: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Gyms business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Gyms
- Target Gyms audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Gyms and how it can boost your business.
What's PPC for Gyms?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Gyms business by placing Gyms PPC ads in search engines, social media or on websites. But how to develop effective Gyms PPC ads? Here are the steps:
5 Step Process To Creating Gyms PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Gyms ad, which can maximize your advertising revenue.
2. Set a Budget for Your Gyms PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Gyms ads ROI.
3. Target Gyms Audience
You can target Gyms audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Gyms PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Gyms PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Gyms Competitors
Learning competitors' PPC strategies can help you understand the Gyms audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Gyms Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Gyms? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Gyms on Google, and they are your future customers. To get these potential customers, you need to bid on Gyms keywords in AdWords (Google's advertising system) to get your Gyms PPC ads to show up prominently in the search results.
Here are some high-quality Gyms keywords to help you start a successful Google PPC journey.
| Rank | Gyms Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | gyms | 5.0M | 1.58 | 8 |
| 2 | gyms with pools near me | 58.1K | 2.56 | 21 |
| 3 | gyms open near me | 11.6K | 4.77 | 11 |
| 4 | gyms with pools | 23.3K | 2.46 | 14 |
| 5 | workout gyms near me | 11.2K | 4.66 | 17 |
| 6 | powerlifting gyms near me | 19.9K | 3.48 | 8 |
| 7 | gyms around me | 39.7K | 3.35 | 12 |
| 8 | bodybuilding gyms near me | 3.6K | 2.15 | 10 |
| 9 | private gyms near me | 23.5K | 2.72 | 18 |
| 10 | gyms open | 6.2K | 4.49 | 8 |
See More Gyms Keywords
Also, you can use tools such as AdTargeting to monitor the Gyms keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Gyms website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Gyms - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Gyms PPC ads. On Bing, you can bid on Gyms keywords for a lower price.
Here are the search volume and CPC for some of the top Gyms keywords.
| Rank | Gyms Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | california gyms reopening | 10 | 0.00 | Low |
| 2 | gymnastics gyms near my area | 14 | 0.00 | Low |
| 3 | gyms nyc | 35 | 0.00 | Medium |
| 4 | crossfit gyms | 1.4K | 0.02 | High |
| 5 | bay area climbing gyms | 10 | 0.00 | Low |
| 6 | gyms home sale used | 0 | 0.00 | Low |
| 7 | home multi gyms | 13 | 0.00 | Low |
| 8 | gyms fitness club | 15 | 0.00 | Low |
| 9 | gyms women | 11 | 0.16 | Low |
| 10 | powerhouse gyms jacksonville | 0 | 0.00 | Low |
See More Gyms Keywords
With these top Gyms keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Gyms ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Gyms audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Gyms audience report to give us an insight into the Gyms audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Gymshark | 12.3M | F:34% M:66% | 25-34:47% |
| 2 | Physical education | 37.7M | F:20.4% M:79.6% | 25-34:45% |
| 3 | Gold's Gym | 14.4M | F:30.4% M:69.6% | 25-34:44% |
| 4 | World Gym | 13.2M | F:34.9% M:65.1% | 25-34:41% |
| 5 | Gym Memes | 4.2M | F:31.8% M:68.2% | 25-34:54% |
| 6 | Equinox Fitness | 4.0M | F:61% M:39% | 25-34:45% |
| 7 | Aa Gym | 1.9M | F:53% M:47% | 25-34:37% |
| 8 | Pure Gym | 1.3M | F:32.2% M:67.8% | 25-34:47% |
| 9 | Gym Junkies | 1.3M | F:24.2% M:75.8% | 25-34:43% |
| 10 | Jungle gym | 1.1M | F:60.8% M:39.2% | 25-34:38% |
When you create Facebook PPC ads, researching other Gyms Facebook pages can provide you with inspiration. Here are some popular Gyms pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Movement Gyms | 8.9K | 60 | USA |
| 2 | gyms.kw | 19 | 23 | - |
| 3 | YouFit Gyms | 156.8K | 202 | - |
| 4 | Equip4Gyms | 2.4K | 55 | ENG |
| 5 | COACH Gyms | 2.0K | 54 | - |
| 6 | Fit24 Gyms | 933 | 37 | ZAF |
| 7 | Raw Gyms | 12.5K | 24 | IRL |
| 8 | OBF Gyms | 4.2K | 18 | CAN |
| 9 | Smash Gyms - Sunnyvale | 4.7K | 28 | USA |
| 10 | JD Gyms - Barnsley | 4.3K | 17 | - |
Through AdTargeting, we can get rich information about these Gyms pages.
For example, Movement Gyms, it has got 8.9K likes and published 60 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Gyms audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Gyms - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Gyms audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Gyms audience through user interests.
PPC for Gyms - tiktok
Here are some useful articles to help you market your Gyms business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
More Industries You May Be Interested In: