PPC for Financial Insurance - Essential Tips & Platforms to Increase Sales

PPC for Financial Insurance: Essential Tips & Platforms to Increase Sales

Financial Insurance keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Financial Insurance business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Financial Insurance
  • Target Financial Insurance audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Financial Insurance and how it can boost your business.

Table of Contents:

What's PPC for Financial Insurance?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Financial Insurance business by placing Financial Insurance PPC ads in search engines, social media or on websites. But how to develop effective Financial Insurance PPC ads? Here are the steps:

5 Step Process To Creating Financial Insurance PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Financial Insurance ad, which can maximize your advertising revenue.

2. Set a Budget for Your Financial Insurance PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Financial Insurance ads ROI.

3. Target Financial Insurance Audience

You can target Financial Insurance audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Financial Insurance PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Financial Insurance PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Financial Insurance Competitors

Learning competitors' PPC strategies can help you understand the Financial Insurance audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Financial Insurance Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Financial Insurance? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Financial Insurance on Google, and they are your future customers. To get these potential customers, you need to bid on Financial Insurance keywords in AdWords (Google's advertising system) to get your Financial Insurance PPC ads to show up prominently in the search results.

Here are some high-quality Financial Insurance keywords to help you start a successful Google PPC journey.

Rank Financial Insurance Keywords Search volume Cost Per Click Paid Difficulty
1 financial insurance 1.0K 8.69 17
2 thrivent financial insurance 170 3.30 15
3 lincoln financial insurance 260 5.99 23
4 pc financial insurance broker inc 170 9.12 46
5 country financial insurance company 210 8.81 25
6 pc financial insurance 1.0K 7.20 30
7 smartfinancial insurance 1.6K 15.58 54
8 answer financial insurance 390 19.34 41
9 country financial insurance 5.4K 16.19 35
10 financial insurance company 260 5.24 22

See More Financial Insurance Keywords

Also, you can use tools such as AdTargeting to monitor the Financial Insurance keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Financial Insurance website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Financial Insurance keywords research - Adtargeting

PPC for Financial Insurance - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Financial Insurance PPC ads. On Bing, you can bid on Financial Insurance keywords for a lower price.

Here are the search volume and CPC for some of the top Financial Insurance keywords.

Rank Financial Insurance Keywords Search volume Cost Per Click Paid Difficulty
1 financial insurance corporation 10 0.00 Low
2 great american financial insurance 13 0.00 Low
3 pcfinancial insurance 10 0.00 Low
4 u financial insurance 0 0.00 Low
5 country financial insurance login 52 0.00 Low
6 gm financial insurance service center 10 0.00 Low
7 sun life financial insurance 65 0.00 Medium
8 consolidated financial insurance 10 0.00 Low
9 first financial insurance group 12 0.00 Low
10 southern financial insurance group 14 0.00 Low

See More Financial Insurance Keywords

With these top Financial Insurance keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Financial Insurance ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Financial Insurance audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Financial Insurance audience report to give us an insight into the Financial Insurance audience.

Rank Interests Audience Gender Age
1 Financial services 218.4M F:34.2% M:65.8% 25-34:37%
2 Insurance 399.9M F:41.2% M:58.8% 25-34:34%
3 Financial market 27.9M F:24.2% M:75.8% 25-34:40%
4 Life insurance 73.2M F:43.2% M:56.8% 25-34:34%
5 Financial adviser 15.9M F:43.7% M:56.3% 25-34:32%
6 Vehicle insurance 66.1M F:37.2% M:62.8% 25-34:31%
7 Financial technology 11.0M F:28.6% M:71.4% 25-34:40%
8 Health insurance 59.2M F:48.2% M:51.8% 25-34:28%
9 Financial accounting 9.3M F:43.2% M:56.8% 25-34:39%
10 Insurance policy 10.9M F:42.5% M:57.5% 25-34:28%

When you create Facebook PPC ads, researching other Financial Insurance Facebook pages can provide you with inspiration. Here are some popular Financial Insurance pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 AmTrust Financial Insurance 1.7K 50 -
2 Monteith Group Financial & Insurance Services 184 40 -
3 Providence Financial & Insurance Services, Inc. 792 28 -
4 The Richards Group - Financial, Insurance & HR Solutions 435 18 -
5 Allstar Financial Insurance 193 13 -
6 Prosperity Financial Insurance 96 3 -
7 Paladin Financial & Insurance Solutions 114 8 -
8 Jones Financial & Insurance Services 150 2 -
9 Calrima Financial & Insurance Agency 70 2 -
10 Consultan Financial & Insurance Planner 34 2 -

Through AdTargeting, we can get rich information about these Financial Insurance pages.

For example, AmTrust Financial Insurance, it has got 1.7K likes and published 50 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Financial Insurance audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Financial Insurance keywords research - Adtargeting

PPC for Financial Insurance - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Financial Insurance audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Financial Insurance audience through user interests.

Financial Insurance keywords research - Adtargeting

PPC for Financial Insurance - tiktok

Here are some useful articles to help you market your Financial Insurance business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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