PPC for Financial Insurance: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Financial Insurance business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Financial Insurance
- Target Financial Insurance audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Financial Insurance and how it can boost your business.
What's PPC for Financial Insurance?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Financial Insurance business by placing Financial Insurance PPC ads in search engines, social media or on websites. But how to develop effective Financial Insurance PPC ads? Here are the steps:
5 Step Process To Creating Financial Insurance PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Financial Insurance ad, which can maximize your advertising revenue.
2. Set a Budget for Your Financial Insurance PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Financial Insurance ads ROI.
3. Target Financial Insurance Audience
You can target Financial Insurance audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Financial Insurance PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Financial Insurance PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Financial Insurance Competitors
Learning competitors' PPC strategies can help you understand the Financial Insurance audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Financial Insurance Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Financial Insurance? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Financial Insurance on Google, and they are your future customers. To get these potential customers, you need to bid on Financial Insurance keywords in AdWords (Google's advertising system) to get your Financial Insurance PPC ads to show up prominently in the search results.
Here are some high-quality Financial Insurance keywords to help you start a successful Google PPC journey.
| Rank | Financial Insurance Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | financial insurance | 1.0K | 8.69 | 17 |
| 2 | thrivent financial insurance | 170 | 3.30 | 15 |
| 3 | lincoln financial insurance | 260 | 5.99 | 23 |
| 4 | pc financial insurance broker inc | 170 | 9.12 | 46 |
| 5 | country financial insurance company | 210 | 8.81 | 25 |
| 6 | pc financial insurance | 1.0K | 7.20 | 30 |
| 7 | smartfinancial insurance | 1.6K | 15.58 | 54 |
| 8 | answer financial insurance | 390 | 19.34 | 41 |
| 9 | country financial insurance | 5.4K | 16.19 | 35 |
| 10 | financial insurance company | 260 | 5.24 | 22 |
See More Financial Insurance Keywords
Also, you can use tools such as AdTargeting to monitor the Financial Insurance keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Financial Insurance website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Financial Insurance - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Financial Insurance PPC ads. On Bing, you can bid on Financial Insurance keywords for a lower price.
Here are the search volume and CPC for some of the top Financial Insurance keywords.
| Rank | Financial Insurance Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | financial insurance corporation | 10 | 0.00 | Low |
| 2 | great american financial insurance | 13 | 0.00 | Low |
| 3 | pcfinancial insurance | 10 | 0.00 | Low |
| 4 | u financial insurance | 0 | 0.00 | Low |
| 5 | country financial insurance login | 52 | 0.00 | Low |
| 6 | gm financial insurance service center | 10 | 0.00 | Low |
| 7 | sun life financial insurance | 65 | 0.00 | Medium |
| 8 | consolidated financial insurance | 10 | 0.00 | Low |
| 9 | first financial insurance group | 12 | 0.00 | Low |
| 10 | southern financial insurance group | 14 | 0.00 | Low |
See More Financial Insurance Keywords
With these top Financial Insurance keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Financial Insurance ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Financial Insurance audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Financial Insurance audience report to give us an insight into the Financial Insurance audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Financial services | 218.4M | F:34.2% M:65.8% | 25-34:37% |
| 2 | Insurance | 399.9M | F:41.2% M:58.8% | 25-34:34% |
| 3 | Financial market | 27.9M | F:24.2% M:75.8% | 25-34:40% |
| 4 | Life insurance | 73.2M | F:43.2% M:56.8% | 25-34:34% |
| 5 | Financial adviser | 15.9M | F:43.7% M:56.3% | 25-34:32% |
| 6 | Vehicle insurance | 66.1M | F:37.2% M:62.8% | 25-34:31% |
| 7 | Financial technology | 11.0M | F:28.6% M:71.4% | 25-34:40% |
| 8 | Health insurance | 59.2M | F:48.2% M:51.8% | 25-34:28% |
| 9 | Financial accounting | 9.3M | F:43.2% M:56.8% | 25-34:39% |
| 10 | Insurance policy | 10.9M | F:42.5% M:57.5% | 25-34:28% |
When you create Facebook PPC ads, researching other Financial Insurance Facebook pages can provide you with inspiration. Here are some popular Financial Insurance pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | AmTrust Financial Insurance | 1.7K | 50 | - |
| 2 | Monteith Group Financial & Insurance Services | 184 | 40 | - |
| 3 | Providence Financial & Insurance Services, Inc. | 792 | 28 | - |
| 4 | The Richards Group - Financial, Insurance & HR Solutions | 435 | 18 | - |
| 5 | Allstar Financial Insurance | 193 | 13 | - |
| 6 | Prosperity Financial Insurance | 96 | 3 | - |
| 7 | Paladin Financial & Insurance Solutions | 114 | 8 | - |
| 8 | Jones Financial & Insurance Services | 150 | 2 | - |
| 9 | Calrima Financial & Insurance Agency | 70 | 2 | - |
| 10 | Consultan Financial & Insurance Planner | 34 | 2 | - |
Through AdTargeting, we can get rich information about these Financial Insurance pages.
For example, AmTrust Financial Insurance, it has got 1.7K likes and published 50 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Financial Insurance audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Financial Insurance - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Financial Insurance audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Financial Insurance audience through user interests.
PPC for Financial Insurance - tiktok
Here are some useful articles to help you market your Financial Insurance business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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