PPC for Financial Services - Essential Tips & Platforms to Increase Sales

PPC for Financial Services: Essential Tips & Platforms to Increase Sales

Financial Services keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Financial Services business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Financial Services
  • Target Financial Services audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Financial Services and how it can boost your business.

Table of Contents:

What's PPC for Financial Services?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Financial Services business by placing Financial Services PPC ads in search engines, social media or on websites. But how to develop effective Financial Services PPC ads? Here are the steps:

5 Step Process To Creating Financial Services PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Financial Services ad, which can maximize your advertising revenue.

2. Set a Budget for Your Financial Services PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Financial Services ads ROI.

3. Target Financial Services Audience

You can target Financial Services audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Financial Services PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Financial Services PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Financial Services Competitors

Learning competitors' PPC strategies can help you understand the Financial Services audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Financial Services Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Financial Services? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Financial Services on Google, and they are your future customers. To get these potential customers, you need to bid on Financial Services keywords in AdWords (Google's advertising system) to get your Financial Services PPC ads to show up prominently in the search results.

Here are some high-quality Financial Services keywords to help you start a successful Google PPC journey.

Rank Financial Services Keywords Search volume Cost Per Click Paid Difficulty
1 honda financial services payment 5.4K 2.79 11
2 financial services regulatory authority 720 4.23 0
3 first financial services 720 2.75 13
4 national financial services llc fidelity 480 12.16 4
5 fidelity financial services 480 3.77 13
6 tiaa financial services 2.4K 1.65 4
7 pc financial services private limited 390 2.20 15
8 ally financial services 1.9K 5.56 8
9 banking financial services 1.3K 5.99 9
10 incred financial services limited 2.4K 0.60 15

See More Financial Services Keywords

Also, you can use tools such as AdTargeting to monitor the Financial Services keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Financial Services website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Financial Services keywords research - Adtargeting

PPC for Financial Services - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Financial Services PPC ads. On Bing, you can bid on Financial Services keywords for a lower price.

Here are the search volume and CPC for some of the top Financial Services keywords.

Rank Financial Services Keywords Search volume Cost Per Click Paid Difficulty
1 the department of financial services 15 0.00 Low
2 gold financial services 133 0.00 Low
3 primerica financial services 788 0.04 High
4 best financial services list 0 0.00 Low
5 w1m financial services 0 0.00 Low
6 audi financial services login 1.7K 0.00 Low
7 www florida department financial services com 0 0.00 Low
8 ferderal financial services 0 0.00 Low
9 financial services customer 0 0.00 Low
10 top rated financial services 10 0.00 Low

See More Financial Services Keywords

With these top Financial Services keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Financial Services ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Financial Services audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Financial Services audience report to give us an insight into the Financial Services audience.

Rank Interests Audience Gender Age
1 Financial services 218.4M F:34.2% M:65.8% 25-34:37%
2 PNC Financial Services 2.4M F:63.6% M:36.4% 25-34:27%
3 Financial Services Authority 364.0K F:22.6% M:77.4% 25-34:34%
4 Oracle Financial Services Software 301.1K F:54.6% M:45.4% 25-34:44%
5 Financial Services Agency 14.7K F:47% M:53% 25-34:24%
6 Infrastructure Leasing & Financial Services 11.7K F:16% M:84% 25-34:55%
7 Money transmitter 1.1M F:42% M:58% 25-34:40%
8 Zurich Insurance Group 986.6K F:43.4% M:56.6% 25-34:26%
9 Primerica 242.4K F:57.6% M:42.4% 35-44:29%
10 LPL Financial 46.8K F:57% M:43% 45-54:27%

When you create Facebook PPC ads, researching other Financial Services Facebook pages can provide you with inspiration. Here are some popular Financial Services pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Volkswagen Financial Services 25.9K 158 DEU
2 Abich Financial Services 973 95 -
3 Stidham Financial Services 303 45 -
4 Oreana Financial Services 428 30 -
5 Prudent Financial Services 4.4K 26 -
6 Rodriguez Financial Services 943 23 -
7 DRC Financial Services 67 17 -
8 Reliable Financial Services 1.0K 16 -
9 Frumkin Financial Services 1.3K 232 -
10 JBL Financial Services 556 35 -

Through AdTargeting, we can get rich information about these Financial Services pages.

For example, Volkswagen Financial Services, it has got 25.9K likes and published 158 ads in total, and its audience is most distributed in DEU. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Financial Services audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Financial Services keywords research - Adtargeting

PPC for Financial Services - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Financial Services audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Financial Services audience through user interests.

Financial Services keywords research - Adtargeting

PPC for Financial Services - tiktok

Here are some useful articles to help you market your Financial Services business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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