PPC for Flooring - Essential Tips & Platforms to Increase Sales

PPC for Flooring: Essential Tips & Platforms to Increase Sales

Flooring keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Flooring business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Flooring
  • Target Flooring audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Flooring and how it can boost your business.

Table of Contents:

What's PPC for Flooring?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Flooring business by placing Flooring PPC ads in search engines, social media or on websites. But how to develop effective Flooring PPC ads? Here are the steps:

5 Step Process To Creating Flooring PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Flooring ad, which can maximize your advertising revenue.

2. Set a Budget for Your Flooring PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Flooring ads ROI.

3. Target Flooring Audience

You can target Flooring audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Flooring PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Flooring PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Flooring Competitors

Learning competitors' PPC strategies can help you understand the Flooring audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Flooring Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Flooring? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Flooring on Google, and they are your future customers. To get these potential customers, you need to bid on Flooring keywords in AdWords (Google's advertising system) to get your Flooring PPC ads to show up prominently in the search results.

Here are some high-quality Flooring keywords to help you start a successful Google PPC journey.

Rank Flooring Keywords Search volume Cost Per Click Paid Difficulty
1 flooring 823.0K 3.63 87
2 b&q flooring 12.1K 1.43 100
3 tarkett vinyl flooring 4.4K 1.13 100
4 b and q laminate flooring 5.4K 1.68 100
5 b and q flooring 4.4K 1.32 100
6 flooring shops near me 3.6K 2.10 79
7 parquet laminate flooring 5.4K 1.54 100
8 chipboard flooring 12.1K 0.48 100
9 trafficmaster laminate flooring 2.9K 1.81 100
10 water resistant laminate flooring 4.4K 2.14 100

See More Flooring Keywords

Also, you can use tools such as AdTargeting to monitor the Flooring keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Flooring website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Flooring keywords research - Adtargeting

PPC for Flooring - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Flooring PPC ads. On Bing, you can bid on Flooring keywords for a lower price.

Here are the search volume and CPC for some of the top Flooring keywords.

Rank Flooring Keywords Search volume Cost Per Click Paid Difficulty
1 rustic hardwood flooring 98 0.12 High
2 newest flooring 23 0.00 Low
3 lowes discount flooring 10 0.00 Low
4 discount flooring stores 52 0.30 High
5 best brand engineered hardwood flooring 10 0.00 Low
6 flooring liquidators discount 11 0.00 Low
7 prefinished hardwood flooring clearance 0 0.00 Low
8 flooring near 20 0.31 High
9 vinyl plank waterproof flooring 72 0.15 Medium
10 cheapest flooring sale 0 0.00 Low

See More Flooring Keywords

With these top Flooring keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Flooring ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Flooring audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Flooring audience report to give us an insight into the Flooring audience.

Rank Interests Audience Gender Age
1 Flooring 32.4M F:56% M:44% 25-34:30%
2 Laminate flooring 12.8M F:61.9% M:38.1% 25-34:30%
3 Wood flooring 11.2M F:58.7% M:41.3% 25-34:30%
4 Evorich Flooring 81.3K F:53% M:47% 35-44:38%
5 Paver (flooring) 1.6K F:47% M:53% 25-34:32%
6 Bamboo floor 512.8K F:62.3% M:37.7% 25-34:28%

When you create Facebook PPC ads, researching other Flooring Facebook pages can provide you with inspiration. Here are some popular Flooring pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 LL Flooring 291.7K 388 USA
2 Flooring Superstore 9.4K 365 ENG
3 Flooring King 8.3K 162 -
4 Flooring Xtra 28.7K 68 -
5 Aspecta Flooring 1.7K 68 -
6 Landmark Flooring 9.2K 60 -
7 Coastal Flooring 393 60 USA
8 Best4Flooring 3.0K 39 ENG
9 Flooring HQ 100 38 -
10 RiteRug Flooring 11.2K 30 USA

Through AdTargeting, we can get rich information about these Flooring pages.

For example, LL Flooring, it has got 291.7K likes and published 388 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Flooring audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Flooring keywords research - Adtargeting

PPC for Flooring - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Flooring audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Flooring audience through user interests.

Flooring keywords research - Adtargeting

PPC for Flooring - tiktok

Here are some useful articles to help you market your Flooring business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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