PPC for Food & Beverage: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Food & Beverage business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Food & Beverage
- Target Food & Beverage audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Food & Beverage and how it can boost your business.
What's PPC for Food & Beverage?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Food & Beverage business by placing Food & Beverage PPC ads in search engines, social media or on websites. But how to develop effective Food & Beverage PPC ads? Here are the steps:
5 Step Process To Creating Food & Beverage PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Food & Beverage ad, which can maximize your advertising revenue.
2. Set a Budget for Your Food & Beverage PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Food & Beverage ads ROI.
3. Target Food & Beverage Audience
You can target Food & Beverage audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Food & Beverage PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Food & Beverage PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Food & Beverage Competitors
Learning competitors' PPC strategies can help you understand the Food & Beverage audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Food & Beverage Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Food & Beverage? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Food & Beverage on Google, and they are your future customers. To get these potential customers, you need to bid on Food & Beverage keywords in AdWords (Google's advertising system) to get your Food & Beverage PPC ads to show up prominently in the search results.
Here are some high-quality Food & Beverage keywords to help you start a successful Google PPC journey.
| Rank | Food & Beverage Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|
See More Food & Beverage Keywords
Also, you can use tools such as AdTargeting to monitor the Food & Beverage keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Food & Beverage website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Food & Beverage - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Food & Beverage PPC ads. On Bing, you can bid on Food & Beverage keywords for a lower price.
Here are the search volume and CPC for some of the top Food & Beverage keywords.
| Rank | Food & Beverage Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | restauranta | 74 | 0.00 | Low |
| 2 | work food beverage | 0 | 0.00 | Low |
| 3 | food beverage expert target | 0 | 0.00 | Low |
| 4 | food beverage home | 0 | 0.00 | Low |
| 5 | universal drink beverage | 0 | 0.00 | Low |
| 6 | beverly cafe menu | 13 | 0.00 | Low |
| 7 | food beverage stores | 0 | 0.00 | Low |
| 8 | normal restaurant beverage equipment | 0 | 0.00 | Low |
| 9 | foodandbeveragemanager | 0 | 0.00 | Low |
| 10 | beverages menu recipes | 0 | 0.00 | Low |
See More Food & Beverage Keywords
With these top Food & Beverage keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Food & Beverage ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Food & Beverage audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Food & Beverage audience report to give us an insight into the Food & Beverage audience.
| Rank | Interests | Audience | Gender | Age |
|---|
When you create Facebook PPC ads, researching other Food & Beverage Facebook pages can provide you with inspiration. Here are some popular Food & Beverage pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Cortelazzi Food & Beverage | 11.1K | 17 | - |
| 2 | Food & beverage Restaurant | 6 | 17 | - |
| 3 | Gilmours Wholesale Food & Beverage | 11.4K | 40 | - |
| 4 | Ethnic World - food,beverage & cosmetics | 6.5K | 16 | - |
| 5 | Food & Beverage | 1 | 4 | - |
| 6 | Food & Beverage | 0 | 2 | - |
| 7 | Food & beverage | 0 | 1 | - |
| 8 | Fudosta Food & Beverage | 1.6K | 4 | - |
| 9 | Vivilatino Food & Beverage | 711 | 3 | - |
| 10 | Advantage Food & Beverage | 254 | 3 | USA |
Through AdTargeting, we can get rich information about these Food & Beverage pages.
For example, Cortelazzi Food & Beverage, it has got 11.1K likes and published 17 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Food & Beverage audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Food & Beverage - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Food & Beverage audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Food & Beverage audience through user interests.
PPC for Food & Beverage - tiktok
Here are some useful articles to help you market your Food & Beverage business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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