PPC for Forex - Essential Tips & Platforms to Increase Sales

PPC for Forex: Essential Tips & Platforms to Increase Sales

Forex keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Forex business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Forex
  • Target Forex audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Forex and how it can boost your business.

Table of Contents:

What's PPC for Forex?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Forex business by placing Forex PPC ads in search engines, social media or on websites. But how to develop effective Forex PPC ads? Here are the steps:

5 Step Process To Creating Forex PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Forex ad, which can maximize your advertising revenue.

2. Set a Budget for Your Forex PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Forex ads ROI.

3. Target Forex Audience

You can target Forex audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Forex PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Forex PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Forex Competitors

Learning competitors' PPC strategies can help you understand the Forex audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Forex Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Forex? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Forex on Google, and they are your future customers. To get these potential customers, you need to bid on Forex keywords in AdWords (Google's advertising system) to get your Forex PPC ads to show up prominently in the search results.

Here are some high-quality Forex keywords to help you start a successful Google PPC journey.

Rank Forex Keywords Search volume Cost Per Click Paid Difficulty
1 forex 1.4M 3.30 32
2 forex pros 6.8K 1.23 13
3 best forex ea 6.3K 2.07 69
4 robot forex terbaik 730 4.11 100
5 forex investing 15.0K 3.77 28
6 forex trading account 9.8K 10.17 33
7 online forex trading 15.5K 5.67 28
8 forex currency 7.8K 2.46 28
9 forex platform 2.9K 10.28 43
10 be forex 595 3.28 25

See More Forex Keywords

Also, you can use tools such as AdTargeting to monitor the Forex keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Forex website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Forex keywords research - Adtargeting

PPC for Forex - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Forex PPC ads. On Bing, you can bid on Forex keywords for a lower price.

Here are the search volume and CPC for some of the top Forex keywords.

Rank Forex Keywords Search volume Cost Per Click Paid Difficulty
1 forex 28.5K 0.24 High
2 forex market hours indicator 13 0.00 Low
3 forex trading rates 14 0.19 High
4 forex trader pro download 20 0.00 Low
5 live forex rate 13 0.00 Low
6 forex foreign currency exchange rates 22 0.00 High
7 meta trader 4 demo account forex 0 0.00 Low
8 news forex factory 10 0.00 Low
9 forex websites 25 0.00 Medium
10 best forex sites 23 0.02 High

See More Forex Keywords

With these top Forex keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Forex ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Forex audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Forex audience report to give us an insight into the Forex audience.

Rank Interests Audience Gender Age
1 Forex signal 6.3M F:11.8% M:88.2% 25-34:40%
2 forex trader 1.6M F:17% M:83% 25-34:40%
3 Forex Club 1.4M F:8.8% M:91.2% 25-34:42%
4 Forex Signals 1.0M F:15% M:85% 25-34:42%
5 Forex Online Trading 852.9K F:20% M:80% 25-34:43%
6 iFOREX 445.9K F:4% M:96% 35-44:39%
7 XForex 316.1K F:24.4% M:75.6% 25-34:48%
8 Forex Factory 304.5K F:13% M:87% 25-34:46%
9 Forex Bank 282.3K F:17.5% M:82.5% 25-34:37%
10 Profit Forex Signal 241.0K F:11.8% M:88.2% 25-34:36%

When you create Facebook PPC ads, researching other Forex Facebook pages can provide you with inspiration. Here are some popular Forex pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 FOREX 9.1K 105 -
2 Forex 2.4K 62 -
3 Forex+ 7 53 -
4 Forex 594 18 -
5 Forex Social 6.0K 97 -
6 Forex Books 3.9K 79 -
7 Forex Signals 10.0K 54 -
8 WORLD FOREX 31.5K 51 -
9 FOREX.com 38.2K 43 -
10 FOREX GDP 13.2K 28 BGD

Through AdTargeting, we can get rich information about these Forex pages.

For example, FOREX, it has got 9.1K likes and published 105 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Forex audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Forex keywords research - Adtargeting

PPC for Forex - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Forex audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Forex audience through user interests.

Forex keywords research - Adtargeting

PPC for Forex - tiktok

Here are some useful articles to help you market your Forex business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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