PPC for Forex: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Forex business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Forex
- Target Forex audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Forex and how it can boost your business.
What's PPC for Forex?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Forex business by placing Forex PPC ads in search engines, social media or on websites. But how to develop effective Forex PPC ads? Here are the steps:
5 Step Process To Creating Forex PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Forex ad, which can maximize your advertising revenue.
2. Set a Budget for Your Forex PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Forex ads ROI.
3. Target Forex Audience
You can target Forex audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Forex PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Forex PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Forex Competitors
Learning competitors' PPC strategies can help you understand the Forex audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Forex Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Forex? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Forex on Google, and they are your future customers. To get these potential customers, you need to bid on Forex keywords in AdWords (Google's advertising system) to get your Forex PPC ads to show up prominently in the search results.
Here are some high-quality Forex keywords to help you start a successful Google PPC journey.
| Rank | Forex Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | forex | 1.4M | 3.30 | 32 |
| 2 | forex pros | 6.8K | 1.23 | 13 |
| 3 | best forex ea | 6.3K | 2.07 | 69 |
| 4 | robot forex terbaik | 730 | 4.11 | 100 |
| 5 | forex investing | 15.0K | 3.77 | 28 |
| 6 | forex trading account | 9.8K | 10.17 | 33 |
| 7 | online forex trading | 15.5K | 5.67 | 28 |
| 8 | forex currency | 7.8K | 2.46 | 28 |
| 9 | forex platform | 2.9K | 10.28 | 43 |
| 10 | be forex | 595 | 3.28 | 25 |
See More Forex Keywords
Also, you can use tools such as AdTargeting to monitor the Forex keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Forex website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Forex - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Forex PPC ads. On Bing, you can bid on Forex keywords for a lower price.
Here are the search volume and CPC for some of the top Forex keywords.
| Rank | Forex Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | forex | 28.5K | 0.24 | High |
| 2 | forex market hours indicator | 13 | 0.00 | Low |
| 3 | forex trading rates | 14 | 0.19 | High |
| 4 | forex trader pro download | 20 | 0.00 | Low |
| 5 | live forex rate | 13 | 0.00 | Low |
| 6 | forex foreign currency exchange rates | 22 | 0.00 | High |
| 7 | meta trader 4 demo account forex | 0 | 0.00 | Low |
| 8 | news forex factory | 10 | 0.00 | Low |
| 9 | forex websites | 25 | 0.00 | Medium |
| 10 | best forex sites | 23 | 0.02 | High |
See More Forex Keywords
With these top Forex keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Forex ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Forex audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Forex audience report to give us an insight into the Forex audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Forex signal | 6.3M | F:11.8% M:88.2% | 25-34:40% |
| 2 | forex trader | 1.6M | F:17% M:83% | 25-34:40% |
| 3 | Forex Club | 1.4M | F:8.8% M:91.2% | 25-34:42% |
| 4 | Forex Signals | 1.0M | F:15% M:85% | 25-34:42% |
| 5 | Forex Online Trading | 852.9K | F:20% M:80% | 25-34:43% |
| 6 | iFOREX | 445.9K | F:4% M:96% | 35-44:39% |
| 7 | XForex | 316.1K | F:24.4% M:75.6% | 25-34:48% |
| 8 | Forex Factory | 304.5K | F:13% M:87% | 25-34:46% |
| 9 | Forex Bank | 282.3K | F:17.5% M:82.5% | 25-34:37% |
| 10 | Profit Forex Signal | 241.0K | F:11.8% M:88.2% | 25-34:36% |
When you create Facebook PPC ads, researching other Forex Facebook pages can provide you with inspiration. Here are some popular Forex pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | FOREX | 9.1K | 105 | - |
| 2 | Forex | 2.4K | 62 | - |
| 3 | Forex+ | 7 | 53 | - |
| 4 | Forex | 594 | 18 | - |
| 5 | Forex Social | 6.0K | 97 | - |
| 6 | Forex Books | 3.9K | 79 | - |
| 7 | Forex Signals | 10.0K | 54 | - |
| 8 | WORLD FOREX | 31.5K | 51 | - |
| 9 | FOREX.com | 38.2K | 43 | - |
| 10 | FOREX GDP | 13.2K | 28 | BGD |
Through AdTargeting, we can get rich information about these Forex pages.
For example, FOREX, it has got 9.1K likes and published 105 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Forex audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Forex - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Forex audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Forex audience through user interests.
PPC for Forex - tiktok
Here are some useful articles to help you market your Forex business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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