PPC for Fire Protection: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Fire Protection business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Fire Protection
- Target Fire Protection audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Fire Protection and how it can boost your business.
What's PPC for Fire Protection?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Fire Protection business by placing Fire Protection PPC ads in search engines, social media or on websites. But how to develop effective Fire Protection PPC ads? Here are the steps:
5 Step Process To Creating Fire Protection PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Fire Protection ad, which can maximize your advertising revenue.
2. Set a Budget for Your Fire Protection PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Fire Protection ads ROI.
3. Target Fire Protection Audience
You can target Fire Protection audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Fire Protection PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Fire Protection PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Fire Protection Competitors
Learning competitors' PPC strategies can help you understand the Fire Protection audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Fire Protection Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Fire Protection? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Fire Protection on Google, and they are your future customers. To get these potential customers, you need to bid on Fire Protection keywords in AdWords (Google's advertising system) to get your Fire Protection PPC ads to show up prominently in the search results.
Here are some high-quality Fire Protection keywords to help you start a successful Google PPC journey.
| Rank | Fire Protection Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | Fire protection | 18.1K | 4.24 | 20 |
| 2 | fire protection installation | 170 | 6.08 | 16 |
| 3 | fire protection devices | 210 | 2.40 | 72 |
| 4 | the fire protection company | 50 | 14.46 | 16 |
| 5 | afss fire protection | 70 | 1.23 | 4 |
| 6 | vintex fire protection pvt ltd | 110 | 0.00 | 3 |
| 7 | water curtain fire protection | 260 | 2.97 | 14 |
| 8 | fire protection equipment company | 320 | 3.54 | 10 |
| 9 | casteel automatic fire protection | 70 | 8.21 | 11 |
| 10 | casteel fire protection | 70 | 1.03 | 7 |
See More Fire Protection Keywords
Also, you can use tools such as AdTargeting to monitor the Fire Protection keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Fire Protection website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Fire Protection - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Fire Protection PPC ads. On Bing, you can bid on Fire Protection keywords for a lower price.
Here are the search volume and CPC for some of the top Fire Protection keywords.
| Rank | Fire Protection Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | fire protection | 2.6K | 0.23 | High |
| 2 | fire protection supplies | 22 | 0.19 | High |
| 3 | national fire protection organization | 10 | 0.00 | Low |
| 4 | fire protection red | 0 | 0.00 | Low |
| 5 | what is fire protection | 13 | 0.00 | Low |
| 6 | reliance fire protection | 32 | 0.00 | Low |
| 7 | unique fire protection | 10 | 0.00 | Low |
| 8 | national fire protection association usa | 10 | 0.00 | Low |
| 9 | fire protection inc | 31 | 0.00 | Low |
| 10 | australian fire protection | 0 | 0.00 | Low |
See More Fire Protection Keywords
With these top Fire Protection keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Fire Protection ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Fire Protection audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Fire Protection audience report to give us an insight into the Fire Protection audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Fire protection | 2.6M | F:28.6% M:71.4% | 25-34:33% |
| 2 | California Department of Forestry and Fire Protection | 629.7K | F:65.5% M:34.5% | 35-44:25% |
| 3 | National Fire Protection Association | 605.1K | F:25% M:75% | 25-34:32% |
| 4 | National Fire Protection Association (NFPA) | 113.1K | F:17% M:83% | 35-44:32% |
| 5 | Fire Engineering | 395.9K | F:21.2% M:78.8% | 25-34:31% |
When you create Facebook PPC ads, researching other Fire Protection Facebook pages can provide you with inspiration. Here are some popular Fire Protection pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | National Fire Protection Association (NFPA) | 295.7K | 67 | USA |
| 2 | CENTA Group Complete Fire Protection | 1.8K | 27 | ZAF |
| 3 | 2020 Fire Protection | 259 | 1 | - |
| 4 | Total Fire Protection | 306 | 9 | USA |
| 5 | GMW Fire Protection | 22 | 9 | - |
| 6 | Hephzibah Fire Protection | 516 | 3 | - |
| 7 | Fire Protection Specialists | 119 | 3 | - |
| 8 | HERO Fire Protection | 100 | 3 | - |
| 9 | Dusara Fire Protection | 3.4K | 1 | IRQ |
| 10 | Total Fire Protection | 3.0K | 1 | - |
Through AdTargeting, we can get rich information about these Fire Protection pages.
For example, National Fire Protection Association (NFPA), it has got 295.7K likes and published 67 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Fire Protection audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Fire Protection - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Fire Protection audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Fire Protection audience through user interests.
PPC for Fire Protection - tiktok
Here are some useful articles to help you market your Fire Protection business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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