PPC for Fitness: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Fitness business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Fitness
- Target Fitness audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Fitness and how it can boost your business.
What's PPC for Fitness?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Fitness business by placing Fitness PPC ads in search engines, social media or on websites. But how to develop effective Fitness PPC ads? Here are the steps:
5 Step Process To Creating Fitness PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Fitness ad, which can maximize your advertising revenue.
2. Set a Budget for Your Fitness PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Fitness ads ROI.
3. Target Fitness Audience
You can target Fitness audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Fitness PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Fitness PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Fitness Competitors
Learning competitors' PPC strategies can help you understand the Fitness audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Fitness Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Fitness? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Fitness on Google, and they are your future customers. To get these potential customers, you need to bid on Fitness keywords in AdWords (Google's advertising system) to get your Fitness PPC ads to show up prominently in the search results.
Here are some high-quality Fitness keywords to help you start a successful Google PPC journey.
| Rank | Fitness Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | fitness | 7.3M | 1.19 | 10 |
| 2 | la fitness membership | 33.6K | 1.18 | 19 |
| 3 | fitness 2000 | 8.2K | 1.08 | 4 |
| 4 | pahla b fitness | 19.3K | 3.47 | 1 |
| 5 | fitness instructor | 13.9K | 2.97 | 16 |
| 6 | muscle and fitness | 18.5K | 1.11 | 12 |
| 7 | club 4 fitness | 21.2K | 0.66 | 7 |
| 8 | fitness program | 28.2K | 2.11 | 22 |
| 9 | health and fitness | 75.6K | 1.26 | 4 |
| 10 | physical fitness | 153.3K | 0.37 | 11 |
See More Fitness Keywords
Also, you can use tools such as AdTargeting to monitor the Fitness keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Fitness website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Fitness - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Fitness PPC ads. On Bing, you can bid on Fitness keywords for a lower price.
Here are the search volume and CPC for some of the top Fitness keywords.
| Rank | Fitness Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | fitness | 75.1K | 0.07 | High |
| 2 | lifetime fitness membership | 967 | 0.05 | High |
| 3 | centra state fitness | 12 | 0.00 | Low |
| 4 | fitness shop | 42 | 0.10 | High |
| 5 | fitness equipment prices | 12 | 0.01 | Low |
| 6 | planet fitness hours | 14.5K | 0.05 | High |
| 7 | tfitness | 19 | 0.00 | Low |
| 8 | women fitness workouts | 28 | 0.00 | Low |
| 9 | dw fitness | 12 | 0.00 | Low |
| 10 | personal fitness workbook pdf | 10 | 0.00 | Low |
See More Fitness Keywords
With these top Fitness keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Fitness ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Fitness audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Fitness audience report to give us an insight into the Fitness audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Fitness and wellness | 1.3B | F:43.7% M:56.3% | 25-34:36% |
| 2 | Physical fitness | 798.3M | F:41.9% M:58.1% | 25-34:37% |
| 3 | Men's Fitness | 58.6M | F:20.3% M:79.7% | 25-34:47% |
| 4 | Muscle & Fitness | 48.4M | F:26.5% M:73.5% | 25-34:46% |
| 5 | Fitness (biology) | 28.0M | F:20.8% M:79.2% | 25-34:38% |
| 6 | Fitness Girls | 24.9M | F:43.9% M:56.1% | 25-34:46% |
| 7 | International Federation of BodyBuilding & Fitness | 17.3M | F:18.5% M:81.5% | 25-34:43% |
| 8 | Bodybuilding & Fitness | 17.1M | F:7.8% M:92.2% | 25-34:51% |
| 9 | Anytime Fitness | 15.1M | F:50.3% M:49.7% | 25-34:38% |
| 10 | General fitness training | 11.4M | F:59.6% M:40.4% | 25-34:32% |
When you create Facebook PPC ads, researching other Fitness Facebook pages can provide you with inspiration. Here are some popular Fitness pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | 247 Fitness | 1.9K | 106 | - |
| 2 | 10 Fitness | 9.6K | 104 | USA |
| 3 | 360 Fitness | 14.0K | 28 | - |
| 4 | 2021 Fitness | 236 | 18 | - |
| 5 | 305 Fitness | 15.3K | 149 | - |
| 6 | 365 Fitness 24/7 | 1.5K | 15 | HKG |
| 7 | Fitness | 60 | 156 | - |
| 8 | 1% Fitness | 14.2K | 41 | USA |
| 9 | 360 Fitness | 3.8K | 24 | USA |
| 10 | Planet Fitness | 4.6M | 3281 | USA |
Through AdTargeting, we can get rich information about these Fitness pages.
For example, 247 Fitness, it has got 1.9K likes and published 106 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Fitness audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Fitness - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Fitness audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Fitness audience through user interests.
PPC for Fitness - tiktok
Here are some useful articles to help you market your Fitness business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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