PPC for Finance: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Finance business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Finance
- Target Finance audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Finance and how it can boost your business.
What's PPC for Finance?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Finance business by placing Finance PPC ads in search engines, social media or on websites. But how to develop effective Finance PPC ads? Here are the steps:
5 Step Process To Creating Finance PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Finance ad, which can maximize your advertising revenue.
2. Set a Budget for Your Finance PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Finance ads ROI.
3. Target Finance Audience
You can target Finance audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Finance PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Finance PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Finance Competitors
Learning competitors' PPC strategies can help you understand the Finance audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Finance Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Finance? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Finance on Google, and they are your future customers. To get these potential customers, you need to bid on Finance keywords in AdWords (Google's advertising system) to get your Finance PPC ads to show up prominently in the search results.
Here are some high-quality Finance keywords to help you start a successful Google PPC journey.
| Rank | Finance Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | Finance | 2.2M | 2.31 | 5 |
| 2 | bajaj finance nse | 4.5K | 0.00 | 0 |
| 3 | equitas small finance bank share price | 36.3K | 0.37 | 0 |
| 4 | l&t finance share price | 183.3K | 0.75 | 0 |
| 5 | bajaj finance limited share price | 3.9K | 0.00 | 0 |
| 6 | aavas finance share price | 6.1K | 0.15 | 0 |
| 7 | bb yahoo finance | 2.0K | 1.33 | 1 |
| 8 | repco home finance share price | 9.5K | 0.00 | 0 |
| 9 | yahoo finance usa | 40.6K | 2.00 | 1 |
| 10 | l & t finance share | 10.5K | 0.00 | 0 |
See More Finance Keywords
Also, you can use tools such as AdTargeting to monitor the Finance keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Finance website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Finance - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Finance PPC ads. On Bing, you can bid on Finance keywords for a lower price.
Here are the search volume and CPC for some of the top Finance keywords.
| Rank | Finance Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | chinese finance | 10 | 0.00 | Low |
| 2 | yahoo finance stock quotexs | 0 | 0.00 | Low |
| 3 | yahoo finance lb | 10 | 0.00 | Low |
| 4 | united states finance | 10 | 0.00 | Low |
| 5 | yhoofinance | 192 | 0.00 | Low |
| 6 | mcgraw hill personal finance quizzes | 10 | 0.00 | Low |
| 7 | postefinance ch | 0 | 0.00 | Low |
| 8 | motorcyle finance | 10 | 0.00 | Low |
| 9 | isbanking finance | 0 | 0.00 | Low |
| 10 | state georgia banking finance | 0 | 0.00 | Low |
See More Finance Keywords
With these top Finance keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Finance ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Finance audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Finance audience report to give us an insight into the Finance audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Finance | 492.2M | F:45.3% M:54.7% | 25-34:33% |
| 2 | Personal finance | 858.3M | F:42% M:58% | 25-34:36% |
| 3 | Credit (finance) | 90.4M | F:44.1% M:55.9% | 25-34:34% |
| 4 | Option (finance) | 34.0M | F:37.8% M:62.2% | 25-34:33% |
| 5 | Share (finance) | 33.6M | F:38.7% M:61.3% | 25-34:36% |
| 6 | Security (finance) | 20.0M | F:33.5% M:66.5% | 25-34:36% |
| 7 | Portfolio (finance) | 10.1M | F:33.2% M:66.8% | 25-34:32% |
| 8 | Car finance | 9.5M | F:31.2% M:68.8% | 25-34:36% |
| 9 | Secretariat of Finance and Public Credit (Mexico) | 1.0M | F:50.3% M:49.7% | 25-34:39% |
| 10 | Rabbit Finance | 991.9K | F:54% M:46% | 25-34:44% |
When you create Facebook PPC ads, researching other Finance Facebook pages can provide you with inspiration. Here are some popular Finance pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Finance | 43 | 17 | - |
| 2 | Finance 101 | 33.1K | 1292 | CAN |
| 3 | 360 Finance | 13.7K | 42 | AUS |
| 4 | Finance 365 | 5.2K | 27 | - |
| 5 | MTF Finance | 21.1K | 266 | NZL |
| 6 | M1 Finance | 10.4K | 153 | - |
| 7 | KeepAsking Finance | 894 | 149 | - |
| 8 | Finance Council | 9.6K | 140 | - |
| 9 | Finance Skills | 306 | 105 | GRC |
| 10 | Finance World | 3.3K | 95 | - |
Through AdTargeting, we can get rich information about these Finance pages.
For example, Finance, it has got 43 likes and published 17 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Finance audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Finance - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Finance audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Finance audience through user interests.
PPC for Finance - tiktok
Here are some useful articles to help you market your Finance business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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