PPC for Event Planners: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Event Planners business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Event Planners
- Target Event Planners audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Event Planners and how it can boost your business.
What's PPC for Event Planners?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Event Planners business by placing Event Planners PPC ads in search engines, social media or on websites. But how to develop effective Event Planners PPC ads? Here are the steps:
5 Step Process To Creating Event Planners PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Event Planners ad, which can maximize your advertising revenue.
2. Set a Budget for Your Event Planners PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Event Planners ads ROI.
3. Target Event Planners Audience
You can target Event Planners audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Event Planners PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Event Planners PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Event Planners Competitors
Learning competitors' PPC strategies can help you understand the Event Planners audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Event Planners Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Event Planners? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Event Planners on Google, and they are your future customers. To get these potential customers, you need to bid on Event Planners keywords in AdWords (Google's advertising system) to get your Event Planners PPC ads to show up prominently in the search results.
Here are some high-quality Event Planners keywords to help you start a successful Google PPC journey.
| Rank | Event Planners Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|
See More Event Planners Keywords
Also, you can use tools such as AdTargeting to monitor the Event Planners keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Event Planners website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Event Planners - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Event Planners PPC ads. On Bing, you can bid on Event Planners keywords for a lower price.
Here are the search volume and CPC for some of the top Event Planners keywords.
| Rank | Event Planners Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | event planners | 483 | 0.14 | High |
| 2 | event planners qualifications | 0 | 0.00 | Low |
| 3 | ca event planners | 0 | 0.00 | Low |
| 4 | national event planners | 10 | 0.00 | Low |
| 5 | cheap event planners | 10 | 0.14 | Medium |
| 6 | event planners minneapolis | 12 | 0.00 | Low |
| 7 | contract event planners | 0 | 0.00 | Low |
| 8 | top event planners | 16 | 0.08 | Medium |
| 9 | special event planners | 19 | 0.00 | Low |
| 10 | event planners perth | 0 | 0.00 | Low |
See More Event Planners Keywords
With these top Event Planners keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Event Planners ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Event Planners audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Event Planners audience report to give us an insight into the Event Planners audience.
| Rank | Interests | Audience | Gender | Age |
|---|
When you create Facebook PPC ads, researching other Event Planners Facebook pages can provide you with inspiration. Here are some popular Event Planners pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Escuela de Wedding & Event Planners | 67.6K | 28 | - |
| 2 | Kayluna Event Planners | 5.7K | 7 | - |
| 3 | GU Event Planners | 1.4K | 7 | - |
| 4 | lightsnsparkles_event_planners | 413 | 5 | - |
| 5 | Sharda Event Planners | 220 | 5 | - |
| 6 | Utshab Event Planners | 26.2K | 3 | - |
| 7 | Sterling Event Planners | 878 | 1 | - |
| 8 | Abhiwadan Event Planners | 142 | 1 | - |
| 9 | AAPRO Event Planners | 66 | 1 | - |
| 10 | DAS Event Planners | 1.5K | 6 | - |
Through AdTargeting, we can get rich information about these Event Planners pages.
For example, Escuela de Wedding & Event Planners, it has got 67.6K likes and published 28 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Event Planners audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Event Planners - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Event Planners audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Event Planners audience through user interests.
PPC for Event Planners - tiktok
Here are some useful articles to help you market your Event Planners business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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