PPC for Event Planners - Essential Tips & Platforms to Increase Sales

PPC for Event Planners: Essential Tips & Platforms to Increase Sales

Event Planners keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Event Planners business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Event Planners
  • Target Event Planners audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Event Planners and how it can boost your business.

Table of Contents:

What's PPC for Event Planners?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Event Planners business by placing Event Planners PPC ads in search engines, social media or on websites. But how to develop effective Event Planners PPC ads? Here are the steps:

5 Step Process To Creating Event Planners PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Event Planners ad, which can maximize your advertising revenue.

2. Set a Budget for Your Event Planners PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Event Planners ads ROI.

3. Target Event Planners Audience

You can target Event Planners audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Event Planners PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Event Planners PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Event Planners Competitors

Learning competitors' PPC strategies can help you understand the Event Planners audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Event Planners Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Event Planners? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Event Planners on Google, and they are your future customers. To get these potential customers, you need to bid on Event Planners keywords in AdWords (Google's advertising system) to get your Event Planners PPC ads to show up prominently in the search results.

Here are some high-quality Event Planners keywords to help you start a successful Google PPC journey.

Rank Event Planners Keywords Search volume Cost Per Click Paid Difficulty

See More Event Planners Keywords

Also, you can use tools such as AdTargeting to monitor the Event Planners keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Event Planners website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Event Planners keywords research - Adtargeting

PPC for Event Planners - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Event Planners PPC ads. On Bing, you can bid on Event Planners keywords for a lower price.

Here are the search volume and CPC for some of the top Event Planners keywords.

Rank Event Planners Keywords Search volume Cost Per Click Paid Difficulty
1 event planners 483 0.14 High
2 event planners qualifications 0 0.00 Low
3 ca event planners 0 0.00 Low
4 national event planners 10 0.00 Low
5 cheap event planners 10 0.14 Medium
6 event planners minneapolis 12 0.00 Low
7 contract event planners 0 0.00 Low
8 top event planners 16 0.08 Medium
9 special event planners 19 0.00 Low
10 event planners perth 0 0.00 Low

See More Event Planners Keywords

With these top Event Planners keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Event Planners ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Event Planners audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Event Planners audience report to give us an insight into the Event Planners audience.

Rank Interests Audience Gender Age

When you create Facebook PPC ads, researching other Event Planners Facebook pages can provide you with inspiration. Here are some popular Event Planners pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Escuela de Wedding & Event Planners 67.6K 28 -
2 Kayluna Event Planners 5.7K 7 -
3 GU Event Planners 1.4K 7 -
4 lightsnsparkles_event_planners 413 5 -
5 Sharda Event Planners 220 5 -
6 Utshab Event Planners 26.2K 3 -
7 Sterling Event Planners 878 1 -
8 Abhiwadan Event Planners 142 1 -
9 AAPRO Event Planners 66 1 -
10 DAS Event Planners 1.5K 6 -

Through AdTargeting, we can get rich information about these Event Planners pages.

For example, Escuela de Wedding & Event Planners, it has got 67.6K likes and published 28 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Event Planners audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Event Planners keywords research - Adtargeting

PPC for Event Planners - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Event Planners audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Event Planners audience through user interests.

Event Planners keywords research - Adtargeting

PPC for Event Planners - tiktok

Here are some useful articles to help you market your Event Planners business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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