PPC for Exercise Equipment - Essential Tips & Platforms to Increase Sales

PPC for Exercise Equipment: Essential Tips & Platforms to Increase Sales

Exercise Equipment keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Exercise Equipment business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Exercise Equipment
  • Target Exercise Equipment audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Exercise Equipment and how it can boost your business.

Table of Contents:

What's PPC for Exercise Equipment?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Exercise Equipment business by placing Exercise Equipment PPC ads in search engines, social media or on websites. But how to develop effective Exercise Equipment PPC ads? Here are the steps:

5 Step Process To Creating Exercise Equipment PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Exercise Equipment ad, which can maximize your advertising revenue.

2. Set a Budget for Your Exercise Equipment PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Exercise Equipment ads ROI.

3. Target Exercise Equipment Audience

You can target Exercise Equipment audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Exercise Equipment PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Exercise Equipment PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Exercise Equipment Competitors

Learning competitors' PPC strategies can help you understand the Exercise Equipment audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Exercise Equipment Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Exercise Equipment? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Exercise Equipment on Google, and they are your future customers. To get these potential customers, you need to bid on Exercise Equipment keywords in AdWords (Google's advertising system) to get your Exercise Equipment PPC ads to show up prominently in the search results.

Here are some high-quality Exercise Equipment keywords to help you start a successful Google PPC journey.

Rank Exercise Equipment Keywords Search volume Cost Per Click Paid Difficulty
1 Exercise equipment 186.4K 1.53 100
2 exercise equipment mats 2.4K 0.87 100
3 resistance exercise equipment 390 1.11 100
4 physical exercise equipment 50 1.63 100
5 cheap exercise equipment for home use 10 0.00 74
6 step exercise equipment 1.9K 1.28 100
7 exercise equipment for home online shopping 30 0.07 100
8 fitness exercise equipment 2.1K 1.64 100
9 low price exercise equipment 30 1.50 100
10 water exercise equipment 1.0K 1.13 100

See More Exercise Equipment Keywords

Also, you can use tools such as AdTargeting to monitor the Exercise Equipment keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Exercise Equipment website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Exercise Equipment keywords research - Adtargeting

PPC for Exercise Equipment - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Exercise Equipment PPC ads. On Bing, you can bid on Exercise Equipment keywords for a lower price.

Here are the search volume and CPC for some of the top Exercise Equipment keywords.

Rank Exercise Equipment Keywords Search volume Cost Per Click Paid Difficulty
1 inexpensive exercise equipment home 0 0.00 Low
2 exercise equipment lot 200 0.00 Low
3 exercise equipment women 10 0.00 Low
4 exercise equipment prices 17 0.00 Low
5 exercise equipment sears 72 0.00 Low
6 cheap exercise equipment fitness 0 0.00 Low
7 exercise equipment gym equipment 18 0.00 Medium
8 best deals exercise equipment 0 0.00 Low
9 exercise equipment company 14 0.00 Low
10 cool exercise equipment 10 0.00 Low

See More Exercise Equipment Keywords

With these top Exercise Equipment keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Exercise Equipment ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Exercise Equipment audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Exercise Equipment audience report to give us an insight into the Exercise Equipment audience.

Rank Interests Audience Gender Age
1 Exercise equipment 16.9M F:43% M:57% 25-34:32%

When you create Facebook PPC ads, researching other Exercise Equipment Facebook pages can provide you with inspiration. Here are some popular Exercise Equipment pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Sorinex Exercise Equipment 30.6K 4 -
2 Fitness Rush Exercise Equipment 616 7 -
3 GymOne Exercise Equipment Supplier 384 2 -
4 Physiotherapy, medical and exercise equipment supply 213 1 -

Through AdTargeting, we can get rich information about these Exercise Equipment pages.

For example, Sorinex Exercise Equipment, it has got 30.6K likes and published 4 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Exercise Equipment audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Exercise Equipment keywords research - Adtargeting

PPC for Exercise Equipment - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Exercise Equipment audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Exercise Equipment audience through user interests.

Exercise Equipment keywords research - Adtargeting

PPC for Exercise Equipment - tiktok

Here are some useful articles to help you market your Exercise Equipment business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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