PPC for Farms: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Farms business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Farms
- Target Farms audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Farms and how it can boost your business.
What's PPC for Farms?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Farms business by placing Farms PPC ads in search engines, social media or on websites. But how to develop effective Farms PPC ads? Here are the steps:
5 Step Process To Creating Farms PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Farms ad, which can maximize your advertising revenue.
2. Set a Budget for Your Farms PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Farms ads ROI.
3. Target Farms Audience
You can target Farms audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Farms PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Farms PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Farms Competitors
Learning competitors' PPC strategies can help you understand the Farms audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Farms Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Farms? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Farms on Google, and they are your future customers. To get these potential customers, you need to bid on Farms keywords in AdWords (Google's advertising system) to get your Farms PPC ads to show up prominently in the search results.
Here are some high-quality Farms keywords to help you start a successful Google PPC journey.
| Rank | Farms Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | farms | 2.2M | 0.56 | 43 |
| 2 | types of farms | 22.2K | 2.94 | 0 |
| 3 | farms near me | 201.0K | 0.97 | 3 |
| 4 | local meat farms near me | 3.8K | 1.75 | 22 |
| 5 | local farms | 9.8K | 2.67 | 8 |
| 6 | goodson farms | 2.9K | 9.35 | 1 |
| 7 | family farms | 8.5K | 1.60 | 6 |
| 8 | sonne farms | 12.1K | 2.15 | 0 |
| 9 | family farms near me | 2.9K | 2.63 | 1 |
| 10 | wightman farms | 4.4K | 1.48 | 1 |
See More Farms Keywords
Also, you can use tools such as AdTargeting to monitor the Farms keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Farms website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Farms - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Farms PPC ads. On Bing, you can bid on Farms keywords for a lower price.
Here are the search volume and CPC for some of the top Farms keywords.
| Rank | Farms Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | bolthouse farms | 1.5K | 0.02 | High |
| 2 | cwt farms gainesville | 0 | 0.00 | Low |
| 3 | foreclosed farms sale | 20 | 0.00 | Low |
| 4 | kaanapali coffee farms | 24 | 0.00 | Low |
| 5 | berkeley farms new | 0 | 0.00 | Low |
| 6 | free state farms | 11 | 0.00 | Low |
| 7 | saving family farms | 10 | 0.00 | Low |
| 8 | farms berkeley glos | 0 | 0.00 | Low |
| 9 | farms southern virginia | 10 | 0.00 | Low |
| 10 | maple leaf farms | 502 | 0.02 | Medium |
See More Farms Keywords
With these top Farms keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Farms ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Farms audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Farms audience report to give us an insight into the Farms audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Perdue Farms | 994.3K | F:82.6% M:17.4% | 55-64:26% |
| 2 | Morningstar Farms | 375.1K | F:61.7% M:38.3% | 25-34:42% |
| 3 | Califia Farms | 254.0K | F:66.1% M:33.9% | 25-34:25% |
| 4 | Hickory Farms | 164.3K | F:80.5% M:19.5% | 55-64:23% |
| 5 | Bristol Farms | 157.0K | F:74% M:26% | 25-34:24% |
| 6 | Hobby Farms (magazine) | 130.4K | F:66.6% M:33.4% | 45-54:28% |
| 7 | Cumberland Farms | 123.3K | F:64.2% M:35.8% | 25-34:31% |
| 8 | Bolthouse Farms | 97.5K | F:69.9% M:30.1% | 25-34:33% |
| 9 | Pork Farms | 17.7K | F:43% M:57% | 65+:23% |
| 10 | Livestock | 210.9M | F:48.1% M:51.9% | 25-34:33% |
When you create Facebook PPC ads, researching other Farms Facebook pages can provide you with inspiration. Here are some popular Farms pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Freight Farms | 36.7K | 909 | USA |
| 2 | Cavendish Farms | 156.0K | 182 | CAN |
| 3 | Hickory Farms | 176.4K | 156 | USA |
| 4 | Whyte Farms | 5.6K | 117 | IND |
| 5 | Eucalyptus Farms | 21.3K | 103 | - |
| 6 | Vital Farms | 74.5K | 89 | - |
| 7 | BumbleBerry Farms | 5.2K | 78 | - |
| 8 | Topsy Farms | 9.3K | 72 | CAN |
| 9 | Bellwether Farms | 6.7K | 72 | USA |
| 10 | Shamrock Farms | 22.4K | 69 | USA |
Through AdTargeting, we can get rich information about these Farms pages.
For example, Freight Farms, it has got 36.7K likes and published 909 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Farms audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Farms - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Farms audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Farms audience through user interests.
PPC for Farms - tiktok
Here are some useful articles to help you market your Farms business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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