PPC for Fashion - Essential Tips & Platforms to Increase Sales

PPC for Fashion: Essential Tips & Platforms to Increase Sales

Fashion keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Fashion business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Fashion
  • Target Fashion audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Fashion and how it can boost your business.

Table of Contents:

What's PPC for Fashion?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Fashion business by placing Fashion PPC ads in search engines, social media or on websites. But how to develop effective Fashion PPC ads? Here are the steps:

5 Step Process To Creating Fashion PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Fashion ad, which can maximize your advertising revenue.

2. Set a Budget for Your Fashion PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Fashion ads ROI.

3. Target Fashion Audience

You can target Fashion audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Fashion PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Fashion PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Fashion Competitors

Learning competitors' PPC strategies can help you understand the Fashion audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Fashion Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Fashion? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Fashion on Google, and they are your future customers. To get these potential customers, you need to bid on Fashion keywords in AdWords (Google's advertising system) to get your Fashion PPC ads to show up prominently in the search results.

Here are some high-quality Fashion keywords to help you start a successful Google PPC journey.

Rank Fashion Keywords Search volume Cost Per Click Paid Difficulty
1 fashion 3.0M 0.94 17
2 fashion nova canada 28.8K 0.64 100
3 fashion sneakers 24.7K 1.18 100
4 fashiontiy 21.0K 0.54 43
5 fashion nova uk 13.9K 0.42 100
6 max fashion near me 23.9K 0.19 17
7 fall fashion 2021 22.9K 0.00 42
8 men's fashion 2021 15.8K 0.79 100
9 fashion club 29.1K 2.58 32
10 fashion shop 20.5K 0.57 63

See More Fashion Keywords

Also, you can use tools such as AdTargeting to monitor the Fashion keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Fashion website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Fashion keywords research - Adtargeting

PPC for Fashion - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Fashion PPC ads. On Bing, you can bid on Fashion keywords for a lower price.

Here are the search volume and CPC for some of the top Fashion keywords.

Rank Fashion Keywords Search volume Cost Per Click Paid Difficulty
1 fashion 38.7K 1.03 High
2 top brands fashion 12 0.00 Low
3 japanese fashion website 13 0.00 Low
4 womens fashion clothing sale 10 0.00 Low
5 fashion articles 272 0.02 High
6 best fashion online shopping 11 0.00 Low
7 fashion nova inc 28 0.00 Low
8 women fashion sale 10 0.00 Low
9 on line fashion shopping 10 0.00 Low
10 us fashion sites 10 0.00 Low

See More Fashion Keywords

With these top Fashion keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Fashion ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Fashion audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Fashion audience report to give us an insight into the Fashion audience.

Rank Interests Audience Gender Age
1 Fashion accessories 1.2B F:52.1% M:47.9% 25-34:37%
2 Fashion (film) 426.2M F:59% M:41% 25-34:36%
3 Fashion design 408.5M F:57.9% M:42.1% 25-34:39%
4 Street fashion 160.2M F:51.1% M:48.9% 25-34:40%
5 Fashion blog 109.7M F:68.8% M:31.2% 25-34:40%
6 Fashion and Style 87.6M F:77.6% M:22.4% 25-34:43%
7 Fashion week 55.7M F:71.8% M:28.2% 25-34:38%
8 Hip hop fashion 54.8M F:37.1% M:62.9% 25-34:41%
9 Fashion and makeup 44.0M F:88.9% M:11.1% 25-34:44%
10 Style & Fashion 41.1M F:71.5% M:28.5% 18-24:46%

When you create Facebook PPC ads, researching other Fashion Facebook pages can provide you with inspiration. Here are some popular Fashion pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Fashion to Fashion 2.4K 45 NLD
2 Fashion and Fashion 662 27 -
3 _fashion2000_ 449 162 -
4 4Fashion 15.0K 87 NLD
5 Fashion 1.3K 84 -
6 Fashion55 158 54 -
7 Fashion 14.0K 42 -
8 Fashion 5 24 -
9 Fashion 91 23 -
10 Fashion 33 233 -

Through AdTargeting, we can get rich information about these Fashion pages.

For example, Fashion to Fashion, it has got 2.4K likes and published 45 ads in total, and its audience is most distributed in NLD. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Fashion audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Fashion keywords research - Adtargeting

PPC for Fashion - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Fashion audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Fashion audience through user interests.

Fashion keywords research - Adtargeting

PPC for Fashion - tiktok

Here are some useful articles to help you market your Fashion business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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