PPC for Excavation - Essential Tips & Platforms to Increase Sales

PPC for Excavation: Essential Tips & Platforms to Increase Sales

Excavation keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Excavation business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Excavation
  • Target Excavation audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Excavation and how it can boost your business.

Table of Contents:

What's PPC for Excavation?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Excavation business by placing Excavation PPC ads in search engines, social media or on websites. But how to develop effective Excavation PPC ads? Here are the steps:

5 Step Process To Creating Excavation PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Excavation ad, which can maximize your advertising revenue.

2. Set a Budget for Your Excavation PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Excavation ads ROI.

3. Target Excavation Audience

You can target Excavation audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Excavation PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Excavation PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Excavation Competitors

Learning competitors' PPC strategies can help you understand the Excavation audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Excavation Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Excavation? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Excavation on Google, and they are your future customers. To get these potential customers, you need to bid on Excavation keywords in AdWords (Google's advertising system) to get your Excavation PPC ads to show up prominently in the search results.

Here are some high-quality Excavation keywords to help you start a successful Google PPC journey.

Rank Excavation Keywords Search volume Cost Per Click Paid Difficulty
1 excavation 550.0K 0.90 65
2 horizontal excavation 390 0.76 1
3 shoring excavation 2.4K 3.31 4
4 vertical excavation 390 0.00 0
5 road excavation 260 0.00 11
6 hydro vacuum excavation 210 7.02 50
7 pond excavation contractors near me 480 5.54 35
8 basement excavation 1.0K 4.57 20
9 excavation construction 2.4K 2.23 44
10 excavation services near me 1.9K 7.00 40

See More Excavation Keywords

Also, you can use tools such as AdTargeting to monitor the Excavation keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Excavation website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Excavation keywords research - Adtargeting

PPC for Excavation - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Excavation PPC ads. On Bing, you can bid on Excavation keywords for a lower price.

Here are the search volume and CPC for some of the top Excavation keywords.

Rank Excavation Keywords Search volume Cost Per Click Paid Difficulty
1 excavation 3.3K 0.13 High
2 rock cost excavation 0 0.00 Low
3 residential excavation company landsborough 0 0.00 Low
4 excavation support 12 0.00 Low
5 foundation excavation cost 21 0.00 Low
6 extreme excavation 26 0.00 Low
7 excavations north 0 0.00 Low
8 underground excavations 10 0.00 Low
9 excavation company profits 0 0.00 Low
10 excavation standards osha 10 0.00 Low

See More Excavation Keywords

With these top Excavation keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Excavation ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Excavation audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Excavation audience report to give us an insight into the Excavation audience.

Rank Interests Audience Gender Age
1 Website 967.2M F:40.8% M:59.2% 25-34:37%
2 Sideshow Collectibles 1.3M F:17.5% M:82.5% 25-34:36%
3 The Animal Rescue Site 5.0M F:89.4% M:10.6% 55-64:24%
4 Collectable 26.4M F:47.4% M:52.6% 25-34:26%
5 Yemek Tarifleri Sitesi 4.5M F:82% M:18% 25-34:31%
6 Sitel 2.5M F:58.7% M:41.3% 25-34:41%
7 Click-to-donate site 2.3M F:65.2% M:34.8% 25-34:25%
8 Recreational dive sites 1.0M F:36.3% M:63.7% 25-34:33%
9 FLAMENGO RJ - O site da nação rubro-negra! 777.4K F:23.4% M:76.6% 25-34:30%
10 DoktorlarSitesi.NET 631.0K F:57% M:43% 25-34:41%

When you create Facebook PPC ads, researching other Excavation Facebook pages can provide you with inspiration. Here are some popular Excavation pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Greenbar Excavation 1.6K 20 -
2 Excavation Equipment 20.5K 17 AUS
3 Excavation Super 278 17 -
4 Shoals Grading & Excavation 3.2K 34 -
5 LCB Landy Excavation LLC. 1.1K 21 -
6 Greenskeeper Landscape & Excavation LLC 280 16 -
7 Charlie Nansteel Tree & Excavation, LLC 485 23 -
8 Cannon Excavation 3.0K 6 -
9 Fishers Excavation 150 6 -
10 Info-Excavation 1.2K 5 CAN

Through AdTargeting, we can get rich information about these Excavation pages.

For example, Greenbar Excavation, it has got 1.6K likes and published 20 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Excavation audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Excavation keywords research - Adtargeting

PPC for Excavation - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Excavation audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Excavation audience through user interests.

Excavation keywords research - Adtargeting

PPC for Excavation - tiktok

Here are some useful articles to help you market your Excavation business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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