PPC for Excavation: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Excavation business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Excavation
- Target Excavation audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Excavation and how it can boost your business.
What's PPC for Excavation?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Excavation business by placing Excavation PPC ads in search engines, social media or on websites. But how to develop effective Excavation PPC ads? Here are the steps:
5 Step Process To Creating Excavation PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Excavation ad, which can maximize your advertising revenue.
2. Set a Budget for Your Excavation PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Excavation ads ROI.
3. Target Excavation Audience
You can target Excavation audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Excavation PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Excavation PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Excavation Competitors
Learning competitors' PPC strategies can help you understand the Excavation audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Excavation Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Excavation? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Excavation on Google, and they are your future customers. To get these potential customers, you need to bid on Excavation keywords in AdWords (Google's advertising system) to get your Excavation PPC ads to show up prominently in the search results.
Here are some high-quality Excavation keywords to help you start a successful Google PPC journey.
| Rank | Excavation Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | excavation | 550.0K | 0.90 | 65 |
| 2 | horizontal excavation | 390 | 0.76 | 1 |
| 3 | shoring excavation | 2.4K | 3.31 | 4 |
| 4 | vertical excavation | 390 | 0.00 | 0 |
| 5 | road excavation | 260 | 0.00 | 11 |
| 6 | hydro vacuum excavation | 210 | 7.02 | 50 |
| 7 | pond excavation contractors near me | 480 | 5.54 | 35 |
| 8 | basement excavation | 1.0K | 4.57 | 20 |
| 9 | excavation construction | 2.4K | 2.23 | 44 |
| 10 | excavation services near me | 1.9K | 7.00 | 40 |
See More Excavation Keywords
Also, you can use tools such as AdTargeting to monitor the Excavation keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Excavation website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Excavation - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Excavation PPC ads. On Bing, you can bid on Excavation keywords for a lower price.
Here are the search volume and CPC for some of the top Excavation keywords.
| Rank | Excavation Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | excavation | 3.3K | 0.13 | High |
| 2 | rock cost excavation | 0 | 0.00 | Low |
| 3 | residential excavation company landsborough | 0 | 0.00 | Low |
| 4 | excavation support | 12 | 0.00 | Low |
| 5 | foundation excavation cost | 21 | 0.00 | Low |
| 6 | extreme excavation | 26 | 0.00 | Low |
| 7 | excavations north | 0 | 0.00 | Low |
| 8 | underground excavations | 10 | 0.00 | Low |
| 9 | excavation company profits | 0 | 0.00 | Low |
| 10 | excavation standards osha | 10 | 0.00 | Low |
See More Excavation Keywords
With these top Excavation keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Excavation ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Excavation audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Excavation audience report to give us an insight into the Excavation audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Website | 967.2M | F:40.8% M:59.2% | 25-34:37% |
| 2 | Sideshow Collectibles | 1.3M | F:17.5% M:82.5% | 25-34:36% |
| 3 | The Animal Rescue Site | 5.0M | F:89.4% M:10.6% | 55-64:24% |
| 4 | Collectable | 26.4M | F:47.4% M:52.6% | 25-34:26% |
| 5 | Yemek Tarifleri Sitesi | 4.5M | F:82% M:18% | 25-34:31% |
| 6 | Sitel | 2.5M | F:58.7% M:41.3% | 25-34:41% |
| 7 | Click-to-donate site | 2.3M | F:65.2% M:34.8% | 25-34:25% |
| 8 | Recreational dive sites | 1.0M | F:36.3% M:63.7% | 25-34:33% |
| 9 | FLAMENGO RJ - O site da nação rubro-negra! | 777.4K | F:23.4% M:76.6% | 25-34:30% |
| 10 | DoktorlarSitesi.NET | 631.0K | F:57% M:43% | 25-34:41% |
When you create Facebook PPC ads, researching other Excavation Facebook pages can provide you with inspiration. Here are some popular Excavation pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Greenbar Excavation | 1.6K | 20 | - |
| 2 | Excavation Equipment | 20.5K | 17 | AUS |
| 3 | Excavation Super | 278 | 17 | - |
| 4 | Shoals Grading & Excavation | 3.2K | 34 | - |
| 5 | LCB Landy Excavation LLC. | 1.1K | 21 | - |
| 6 | Greenskeeper Landscape & Excavation LLC | 280 | 16 | - |
| 7 | Charlie Nansteel Tree & Excavation, LLC | 485 | 23 | - |
| 8 | Cannon Excavation | 3.0K | 6 | - |
| 9 | Fishers Excavation | 150 | 6 | - |
| 10 | Info-Excavation | 1.2K | 5 | CAN |
Through AdTargeting, we can get rich information about these Excavation pages.
For example, Greenbar Excavation, it has got 1.6K likes and published 20 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Excavation audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Excavation - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Excavation audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Excavation audience through user interests.
PPC for Excavation - tiktok
Here are some useful articles to help you market your Excavation business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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