PPC for Escape Rooms: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Escape Rooms business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Escape Rooms
- Target Escape Rooms audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Escape Rooms and how it can boost your business.
What's PPC for Escape Rooms?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Escape Rooms business by placing Escape Rooms PPC ads in search engines, social media or on websites. But how to develop effective Escape Rooms PPC ads? Here are the steps:
5 Step Process To Creating Escape Rooms PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Escape Rooms ad, which can maximize your advertising revenue.
2. Set a Budget for Your Escape Rooms PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Escape Rooms ads ROI.
3. Target Escape Rooms Audience
You can target Escape Rooms audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Escape Rooms PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Escape Rooms PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Escape Rooms Competitors
Learning competitors' PPC strategies can help you understand the Escape Rooms audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Escape Rooms Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Escape Rooms? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Escape Rooms on Google, and they are your future customers. To get these potential customers, you need to bid on Escape Rooms keywords in AdWords (Google's advertising system) to get your Escape Rooms PPC ads to show up prominently in the search results.
Here are some high-quality Escape Rooms keywords to help you start a successful Google PPC journey.
| Rank | Escape Rooms Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | escape rooms | 1.5M | 1.00 | 30 |
| 2 | woodbury escape rooms | 260 | 0.72 | 10 |
| 3 | district 3 escape rooms | 480 | 1.49 | 1 |
| 4 | breakin escape rooms | 1.0K | 0.44 | 17 |
| 5 | cubo escape rooms | 1.0K | 1.22 | 26 |
| 6 | best escape rooms in the world | 480 | 1.41 | 25 |
| 7 | escape rooms near me open | 2.9K | 2.32 | 17 |
| 8 | spymaker escape rooms | 480 | 0.99 | 19 |
| 9 | gatwick escape rooms | 720 | 0.86 | 2 |
| 10 | escapology escape rooms | 480 | 1.41 | 8 |
See More Escape Rooms Keywords
Also, you can use tools such as AdTargeting to monitor the Escape Rooms keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Escape Rooms website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Escape Rooms - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Escape Rooms PPC ads. On Bing, you can bid on Escape Rooms keywords for a lower price.
Here are the search volume and CPC for some of the top Escape Rooms keywords.
| Rank | Escape Rooms Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | escape rooms | 9.7K | 0.09 | High |
| 2 | challenge escape rooms promos | 0 | 0.00 | Low |
| 3 | durham escape rooms | 12 | 0.00 | Low |
| 4 | find escape rooms near me | 11 | 0.07 | Low |
| 5 | escape rooms cambridge | 13 | 0.00 | Low |
| 6 | escape rooms uk | 10 | 0.00 | Low |
| 7 | escape rooms fort worth tx | 18 | 0.00 | Low |
| 8 | themed escape rooms | 15 | 0.00 | Low |
| 9 | escape rooms 24 | 0 | 0.00 | Low |
| 10 | escape rooms cornwall | 0 | 0.00 | Low |
See More Escape Rooms Keywords
With these top Escape Rooms keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Escape Rooms ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Escape Rooms audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Escape Rooms audience report to give us an insight into the Escape Rooms audience.
| Rank | Interests | Audience | Gender | Age |
|---|
When you create Facebook PPC ads, researching other Escape Rooms Facebook pages can provide you with inspiration. Here are some popular Escape Rooms pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Padlockd Escape Rooms | 2.7K | 60 | - |
| 2 | Komnata Escape Rooms | 365 | 59 | - |
| 3 | Escape Rooms México | 195.0K | 38 | - |
| 4 | Downtown Escape Rooms | 4.3K | 36 | - |
| 5 | Puzzle Escape Rooms | 14.7K | 32 | - |
| 6 | Syco Escape Rooms | 2.0K | 21 | - |
| 7 | Spymaker escape rooms | 2.4K | 15 | USA |
| 8 | Narrow Escape Rooms | 1.2K | 35 | - |
| 9 | Digitale Escape Rooms | 147 | 17 | - |
| 10 | Chelmsford Escape Rooms | 8.7K | 25 | - |
Through AdTargeting, we can get rich information about these Escape Rooms pages.
For example, Padlockd Escape Rooms, it has got 2.7K likes and published 60 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Escape Rooms audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Escape Rooms - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Escape Rooms audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Escape Rooms audience through user interests.
PPC for Escape Rooms - tiktok
Here are some useful articles to help you market your Escape Rooms business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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