PPC for Environmental: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Environmental business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Environmental
- Target Environmental audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Environmental and how it can boost your business.
What's PPC for Environmental?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Environmental business by placing Environmental PPC ads in search engines, social media or on websites. But how to develop effective Environmental PPC ads? Here are the steps:
5 Step Process To Creating Environmental PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Environmental ad, which can maximize your advertising revenue.
2. Set a Budget for Your Environmental PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Environmental ads ROI.
3. Target Environmental Audience
You can target Environmental audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Environmental PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Environmental PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Environmental Competitors
Learning competitors' PPC strategies can help you understand the Environmental audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Environmental Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Environmental? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Environmental on Google, and they are your future customers. To get these potential customers, you need to bid on Environmental keywords in AdWords (Google's advertising system) to get your Environmental PPC ads to show up prominently in the search results.
Here are some high-quality Environmental keywords to help you start a successful Google PPC journey.
| Rank | Environmental Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | environmental | 1.0M | 1.00 | 0 |
| 2 | current environmental issues 2020 | 1.0K | 3.74 | 6 |
| 3 | environmental organizations | 12.1K | 6.11 | 2 |
| 4 | energy and environmental science | 4.4K | 1.56 | 1 |
| 5 | fundamentals of environmental studies | 480 | 0.00 | 4 |
| 6 | environmental impact of meat production | 1.0K | 2.75 | 4 |
| 7 | environmental issues | 60.5K | 3.99 | 4 |
| 8 | environmental concerns | 5.4K | 2.94 | 3 |
| 9 | environmental ethics ppt | 720 | 0.00 | 0 |
| 10 | eco environmental | 1.6K | 1.73 | 2 |
See More Environmental Keywords
Also, you can use tools such as AdTargeting to monitor the Environmental keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Environmental website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Environmental - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Environmental PPC ads. On Bing, you can bid on Environmental keywords for a lower price.
Here are the search volume and CPC for some of the top Environmental keywords.
| Rank | Environmental Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | environmental | 9.5K | 0.10 | High |
| 2 | current events environmental | 18 | 0.03 | Medium |
| 3 | environmental aspects | 18 | 0.09 | Low |
| 4 | environmental problems pakistan | 0 | 0.00 | Low |
| 5 | cpj environmental services | 0 | 0.00 | Low |
| 6 | detroit environmental quality | 0 | 0.00 | Low |
| 7 | environmental problems sweden | 0 | 0.00 | Low |
| 8 | environmental svc | 10 | 0.00 | Low |
| 9 | franc environmental | 59 | 0.00 | Low |
| 10 | environmental plan program | 0 | 0.00 | Low |
See More Environmental Keywords
With these top Environmental keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Environmental ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Environmental audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Environmental audience report to give us an insight into the Environmental audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Environmental science | 298.3M | F:53.4% M:46.6% | 25-34:33% |
| 2 | Environmental engineering | 3.8M | F:41.8% M:58.2% | 25-34:36% |
| 3 | Environmental technology | 3.4M | F:36% M:64% | 25-34:33% |
| 4 | Environmental remediation | 2.8M | F:54.7% M:45.3% | 25-34:29% |
| 5 | Environmental law | 945.8K | F:51.1% M:48.9% | 25-34:29% |
| 6 | Environmental health | 780.1K | F:52.9% M:47.1% | 25-34:31% |
| 7 | Environmental economics | 239.6K | F:34% M:66% | 18-24:43% |
| 8 | Environmental consulting | 234.4K | F:40% M:60% | 25-34:34% |
| 9 | Environmental Investigation Agency | 108.0K | F:54% M:46% | 25-34:27% |
| 10 | Energy and Environmental Security Initiative | 2.2K | F:71% M:29% | 35-44:66 |
When you create Facebook PPC ads, researching other Environmental Facebook pages can provide you with inspiration. Here are some popular Environmental pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | GreenTech Environmental | 1.9K | 125 | - |
| 2 | Braven Environmental | 8.1K | 66 | - |
| 3 | Vermeer Environmental | 49.5K | 64 | CAN |
| 4 | Anything Environmental | 2.6K | 28 | - |
| 5 | RSB Environmental | 452 | 28 | - |
| 6 | Wellington Environmental | 3 | 28 | - |
| 7 | Environmental Action | 188.9K | 22 | - |
| 8 | ROAVR - Environmental | 506 | 25 | - |
| 9 | MWM Environmental | 415 | 25 | - |
| 10 | Environmental Coffeehouse | 9.8K | 20 | - |
Through AdTargeting, we can get rich information about these Environmental pages.
For example, GreenTech Environmental, it has got 1.9K likes and published 125 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Environmental audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Environmental - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Environmental audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Environmental audience through user interests.
PPC for Environmental - tiktok
Here are some useful articles to help you market your Environmental business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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