PPC for Environmental - Essential Tips & Platforms to Increase Sales

PPC for Environmental: Essential Tips & Platforms to Increase Sales

Environmental keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Environmental business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Environmental
  • Target Environmental audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Environmental and how it can boost your business.

Table of Contents:

What's PPC for Environmental?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Environmental business by placing Environmental PPC ads in search engines, social media or on websites. But how to develop effective Environmental PPC ads? Here are the steps:

5 Step Process To Creating Environmental PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Environmental ad, which can maximize your advertising revenue.

2. Set a Budget for Your Environmental PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Environmental ads ROI.

3. Target Environmental Audience

You can target Environmental audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Environmental PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Environmental PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Environmental Competitors

Learning competitors' PPC strategies can help you understand the Environmental audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Environmental Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Environmental? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Environmental on Google, and they are your future customers. To get these potential customers, you need to bid on Environmental keywords in AdWords (Google's advertising system) to get your Environmental PPC ads to show up prominently in the search results.

Here are some high-quality Environmental keywords to help you start a successful Google PPC journey.

Rank Environmental Keywords Search volume Cost Per Click Paid Difficulty
1 environmental 1.0M 1.00 0
2 current environmental issues 2020 1.0K 3.74 6
3 environmental organizations 12.1K 6.11 2
4 energy and environmental science 4.4K 1.56 1
5 fundamentals of environmental studies 480 0.00 4
6 environmental impact of meat production 1.0K 2.75 4
7 environmental issues 60.5K 3.99 4
8 environmental concerns 5.4K 2.94 3
9 environmental ethics ppt 720 0.00 0
10 eco environmental 1.6K 1.73 2

See More Environmental Keywords

Also, you can use tools such as AdTargeting to monitor the Environmental keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Environmental website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Environmental keywords research - Adtargeting

PPC for Environmental - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Environmental PPC ads. On Bing, you can bid on Environmental keywords for a lower price.

Here are the search volume and CPC for some of the top Environmental keywords.

Rank Environmental Keywords Search volume Cost Per Click Paid Difficulty
1 environmental 9.5K 0.10 High
2 current events environmental 18 0.03 Medium
3 environmental aspects 18 0.09 Low
4 environmental problems pakistan 0 0.00 Low
5 cpj environmental services 0 0.00 Low
6 detroit environmental quality 0 0.00 Low
7 environmental problems sweden 0 0.00 Low
8 environmental svc 10 0.00 Low
9 franc environmental 59 0.00 Low
10 environmental plan program 0 0.00 Low

See More Environmental Keywords

With these top Environmental keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Environmental ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Environmental audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Environmental audience report to give us an insight into the Environmental audience.

Rank Interests Audience Gender Age
1 Environmental science 298.3M F:53.4% M:46.6% 25-34:33%
2 Environmental engineering 3.8M F:41.8% M:58.2% 25-34:36%
3 Environmental technology 3.4M F:36% M:64% 25-34:33%
4 Environmental remediation 2.8M F:54.7% M:45.3% 25-34:29%
5 Environmental law 945.8K F:51.1% M:48.9% 25-34:29%
6 Environmental health 780.1K F:52.9% M:47.1% 25-34:31%
7 Environmental economics 239.6K F:34% M:66% 18-24:43%
8 Environmental consulting 234.4K F:40% M:60% 25-34:34%
9 Environmental Investigation Agency 108.0K F:54% M:46% 25-34:27%
10 Energy and Environmental Security Initiative 2.2K F:71% M:29% 35-44:66

When you create Facebook PPC ads, researching other Environmental Facebook pages can provide you with inspiration. Here are some popular Environmental pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 GreenTech Environmental 1.9K 125 -
2 Braven Environmental 8.1K 66 -
3 Vermeer Environmental 49.5K 64 CAN
4 Anything Environmental 2.6K 28 -
5 RSB Environmental 452 28 -
6 Wellington Environmental 3 28 -
7 Environmental Action 188.9K 22 -
8 ROAVR - Environmental 506 25 -
9 MWM Environmental 415 25 -
10 Environmental Coffeehouse 9.8K 20 -

Through AdTargeting, we can get rich information about these Environmental pages.

For example, GreenTech Environmental, it has got 1.9K likes and published 125 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Environmental audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Environmental keywords research - Adtargeting

PPC for Environmental - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Environmental audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Environmental audience through user interests.

Environmental keywords research - Adtargeting

PPC for Environmental - tiktok

Here are some useful articles to help you market your Environmental business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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