PPC for Entertainment: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Entertainment business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Entertainment
- Target Entertainment audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Entertainment and how it can boost your business.
What's PPC for Entertainment?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Entertainment business by placing Entertainment PPC ads in search engines, social media or on websites. But how to develop effective Entertainment PPC ads? Here are the steps:
5 Step Process To Creating Entertainment PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Entertainment ad, which can maximize your advertising revenue.
2. Set a Budget for Your Entertainment PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Entertainment ads ROI.
3. Target Entertainment Audience
You can target Entertainment audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Entertainment PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Entertainment PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Entertainment Competitors
Learning competitors' PPC strategies can help you understand the Entertainment audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Entertainment Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Entertainment? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Entertainment on Google, and they are your future customers. To get these potential customers, you need to bid on Entertainment keywords in AdWords (Google's advertising system) to get your Entertainment PPC ads to show up prominently in the search results.
Here are some high-quality Entertainment keywords to help you start a successful Google PPC journey.
| Rank | Entertainment Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | entertainment | 673.0K | 0.67 | 2 |
See More Entertainment Keywords
Also, you can use tools such as AdTargeting to monitor the Entertainment keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Entertainment website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Entertainment - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Entertainment PPC ads. On Bing, you can bid on Entertainment keywords for a lower price.
Here are the search volume and CPC for some of the top Entertainment keywords.
| Rank | Entertainment Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | atlantic city new jersey entertainment com | 0 | 0.00 | Low |
| 2 | ga entertainment | 10 | 0.00 | Low |
| 3 | much does entertainment cost | 0 | 0.00 | Low |
| 4 | entertainment com activate activate | 0 | 0.00 | Low |
| 5 | atlantic entertainment supplies | 0 | 0.00 | Low |
| 6 | entertainment shows atlanta | 0 | 0.00 | Low |
| 7 | entertainment events jobs | 0 | 0.00 | Low |
| 8 | entertainmentmart | 14 | 0.00 | Low |
| 9 | ap entertainment rss | 10 | 0.00 | Low |
| 10 | www entertainmentbook com au | 20 | 0.00 | Low |
See More Entertainment Keywords
With these top Entertainment keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Entertainment ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Entertainment audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Entertainment audience report to give us an insight into the Entertainment audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Entertainment | 2.1B | F:40.4% M:59.6% | 25-34:36% |
| 2 | Zee Entertainment Enterprises | 80.0M | F:26.1% M:73.9% | 25-34:46% |
| 3 | Sony Pictures Entertainment | 53.2M | F:34.8% M:65.2% | 25-34:41% |
| 4 | Marvel Entertainment | 49.0M | F:27.2% M:72.8% | 25-34:40% |
| 5 | Sony Music Entertainment | 38.0M | F:48.7% M:51.3% | 25-34:34% |
| 6 | Red Chillies Entertainment | 31.8M | F:30.5% M:69.5% | 25-34:44% |
| 7 | Workpoint Entertainment | 30.2M | F:51.6% M:48.4% | 25-34:41% |
| 8 | GfK Entertainment | 26.1M | F:42.4% M:57.6% | 25-34:36% |
| 9 | Entertainment Tonight | 25.7M | F:64.9% M:35.1% | 25-34:30% |
| 10 | Entertainment Weekly | 16.6M | F:67% M:33% | 25-34:29% |
When you create Facebook PPC ads, researching other Entertainment Facebook pages can provide you with inspiration. Here are some popular Entertainment pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | 1844 Entertainment | 1.6K | 52 | - |
| 2 | Entertainment Tonight | 5.2M | 799 | USA |
| 3 | QuizGriz Entertainment | 10.1K | 295 | USA |
| 4 | History Entertainment | 25 | 260 | - |
| 5 | dimsum entertainment | 110.8K | 114 | - |
| 6 | Entertainment Weekly | 4.4M | 107 | USA |
| 7 | Eureka Entertainment | 76.5K | 86 | - |
| 8 | Signature Entertainment | 74.4K | 80 | ENG |
| 9 | Workpoint Entertainment | 14.1M | 77 | THA |
| 10 | Santikos Entertainment | 298.1K | 73 | USA |
Through AdTargeting, we can get rich information about these Entertainment pages.
For example, 1844 Entertainment, it has got 1.6K likes and published 52 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Entertainment audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Entertainment - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Entertainment audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Entertainment audience through user interests.
PPC for Entertainment - tiktok
Here are some useful articles to help you market your Entertainment business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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